{"id":"https://openalex.org/W3176472007","doi":"https://doi.org/10.11118/actaun.2021.032","title":"The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach","display_name":"The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach","publication_year":2021,"publication_date":"2021-06-30","ids":{"openalex":"https://openalex.org/W3176472007","doi":"https://doi.org/10.11118/actaun.2021.032","mag":"3176472007"},"language":"en","primary_location":{"id":"doi:10.11118/actaun.2021.032","doi":"https://doi.org/10.11118/actaun.2021.032","is_oa":true,"landing_page_url":"https://doi.org/10.11118/actaun.2021.032","pdf_url":"http://acta.mendelu.cz/doi/10.11118/actaun.2021.032.pdf","source":{"id":"https://openalex.org/S2737826994","display_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis","issn_l":"0524-7403","issn":["0524-7403","1211-8516","2464-8310"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310314403","host_organization_name":"Mendel University Press","host_organization_lineage":["https://openalex.org/P4310314403"],"host_organization_lineage_names":["Mendel University Press"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://acta.mendelu.cz/doi/10.11118/actaun.2021.032.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039715067","display_name":"\u0160\u00e1rka Vel\u010dovsk\u00e1","orcid":"https://orcid.org/0000-0002-0096-2758","observed_orcids":["https://orcid.org/0000-0002-0096-2758"]},"institutions":[{"id":"https://openalex.org/I142208455","display_name":"VSB - Technical University of Ostrava","ror":"https://ror.org/05x8mcb75","country_code":"CZ","type":"education","lineage":["https://openalex.org/I142208455"]}],"countries":["CZ"],"is_corresponding":false,"raw_author_name":"\u0160\u00e1rka Vel\u010dovsk\u00e1","raw_affiliation_strings":["Department of Marketing and Business, Faculty of Economics, V\u0160B-Technical University of Ostrava, 17. listopadu 2172/15, 708 00 Ostrava-Poruba, Czech Republic"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Business, Faculty of Economics, V\u0160B-Technical University of Ostrava, 17. listopadu 2172/15, 708 00 Ostrava-Poruba, Czech Republic","institution_ids":["https://openalex.org/I142208455"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026946507","display_name":"Fri\u00f0rik Larsen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165368041","display_name":"University of Iceland","ror":"https://ror.org/01db6h964","country_code":"IS","type":"education","lineage":["https://openalex.org/I165368041"]}],"countries":["IS"],"is_corresponding":false,"raw_author_name":"Fridrik Rafn Larsen","raw_affiliation_strings":["Faculty of Business Administration, School of Social Sciences, University of Iceland, S\u00e6mundargata 2, 102 Reykjav\u0102\u00adk, Iceland","Faculty of Business Administration, School of Social Sciences, University of Iceland, Saemundargata 2, 102 Reykjav\u00edk, Iceland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business Administration, School of Social Sciences, University of Iceland, S\u00e6mundargata 2, 102 Reykjav\u0102\u00adk, Iceland","institution_ids":["https://openalex.org/I165368041"]},{"raw_affiliation_string":"Faculty of Business Administration, School of Social Sciences, University of Iceland, Saemundargata 2, 102 Reykjav\u00edk, Iceland","institution_ids":["https://openalex.org/I165368041"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7935,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.86903355,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":"69","issue":"3","first_page":"345","last_page":"356"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8101000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8101000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07259999960660934,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.03530000150203705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.6209999918937683},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.7099999785423279},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.6039999723434448},{"id":"https://openalex.org/keywords/milk","display_name":"milk","score":0.6079999804496765},{"id":"https://openalex.org/keywords/product-attributes","display_name":"product attributes","score":0.5690000057220459},{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.871999979019165},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9710000157356262},{"id":"https://openalex.org/keywords/quality-labels","display_name":"quality labels","score":0.9670000076293945},{"id":"https://openalex.org/keywords/brand-familiarity","display_name":"brand familiarity","score":0.5450000166893005},{"id":"https://openalex.org/keywords/czech-consumers","display_name":"Czech consumers","score":0.9190000295639038}],"concepts":[{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.7776300311088562},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5370392203330994},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48338428139686584},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4111173450946808},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4072411060333252},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2970764935016632},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.26300376653671265}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.11118/actaun.2021.032","doi":"https://doi.org/10.11118/actaun.2021.032","is_oa":true,"landing_page_url":"https://doi.org/10.11118/actaun.2021.032","pdf_url":"http://acta.mendelu.cz/doi/10.11118/actaun.2021.032.pdf","source":{"id":"https://openalex.org/S2737826994","display_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis","issn_l":"0524-7403","issn":["0524-7403","1211-8516","2464-8310"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310314403","host_organization_name":"Mendel University Press","host_organization_lineage":["https://openalex.org/P4310314403"],"host_organization_lineage_names":["Mendel University Press"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:mup:actaun:2021.032","doi":null,"is_oa":false,"landing_page_url":"http://acta.mendelu.cz/doi/10.11118/actaun.2021.032.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:b13b679ef9224087b1c9292c5c459532","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/b13b679ef9224087b1c9292c5c459532","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 69, Iss 3, Pp 345-356 (2021)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.11118/actaun.2021.032","doi":"https://doi.org/10.11118/actaun.2021.032","is_oa":true,"landing_page_url":"https://doi.org/10.11118/actaun.2021.032","pdf_url":"http://acta.mendelu.cz/doi/10.11118/actaun.2021.032.pdf","source":{"id":"https://openalex.org/S2737826994","display_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis","issn_l":"0524-7403","issn":["0524-7403","1211-8516","2464-8310"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310314403","host_organization_name":"Mendel University Press","host_organization_lineage":["https://openalex.org/P4310314403"],"host_organization_lineage_names":["Mendel University Press"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[{"id":"https://openalex.org/G6028373625","display_name":null,"funder_award_id":"CZ.1.07/2.3.00/20.0296","funder_id":"https://openalex.org/F4320338080","funder_display_name":"European Social Fund"},{"id":"https://openalex.org/G6461011143","display_name":null,"funder_award_id":"CZ.1.07","funder_id":"https://openalex.org/F4320338080","funder_display_name":"European Social Fund"}],"funders":[{"id":"https://openalex.org/F4320338080","display_name":"European Social Fund","ror":"https://ror.org/00k4n6c32"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3176472007.pdf","grobid_xml":"https://content.openalex.org/works/W3176472007.grobid-xml"},"referenced_works_count":30,"referenced_works":["https://openalex.org/W637133112","https://openalex.org/W1993357226","https://openalex.org/W2022294077","https://openalex.org/W2024180819","https://openalex.org/W2065402476","https://openalex.org/W2068783958","https://openalex.org/W2131162457","https://openalex.org/W2300831079","https://openalex.org/W2415603389","https://openalex.org/W2794111591","https://openalex.org/W2835639431","https://openalex.org/W2888033082","https://openalex.org/W2896993936","https://openalex.org/W2897654166","https://openalex.org/W2898600413","https://openalex.org/W2899226202","https://openalex.org/W2904316778","https://openalex.org/W2914431450","https://openalex.org/W2971630488","https://openalex.org/W2975300878","https://openalex.org/W3008627411","https://openalex.org/W3040114198","https://openalex.org/W3102687638","https://openalex.org/W3122024098","https://openalex.org/W3127967120","https://openalex.org/W3130383109","https://openalex.org/W3137186049","https://openalex.org/W3146278182","https://openalex.org/W3159869524","https://openalex.org/W6794991806"],"related_works":["https://openalex.org/W2186647100","https://openalex.org/W6987077668","https://openalex.org/W1857066482","https://openalex.org/W1551770104","https://openalex.org/W4319602819","https://openalex.org/W6930562210","https://openalex.org/W2228027608","https://openalex.org/W2144805478","https://openalex.org/W7099908013","https://openalex.org/W1897974073"],"abstract_inverted_index":{"The":[0,150],"aim":[1],"of":[2,9,15,24,44,47,76,100,117,152,171,178],"the":[3,22,37,45,72,82,106,115,134,182,186,193,208],"paper":[4],"is":[5,39,133,156],"to":[6,20],"determine":[7],"preferences":[8,173],"Czech":[10,107],"consumers":[11],"in":[12,27,50,58,87,105,121,143,202,207],"online":[13,29,59,92,144,209],"shopping":[14],"long-life":[16],"semi-skimmed":[17],"milk":[18,25,63,77,141,179],"and":[19,55,69,119,165],"identify":[21],"importance":[23,46,148,151],"attributes":[26,80,155,184],"their":[28],"buying":[30],"process,":[31],"with":[32,52,64,146,158,180],"focus":[33],"on":[34],"brand.":[35],"Specifically,":[36],"study":[38],"focusing":[40],"on:":[41],"1)":[42],"identification":[43],"a":[48,126,199,204],"brand":[49,75,132,190,197],"comparison":[51],"packaging,":[53,161],"price":[54,164],"quality":[56,138,168],"label":[57],"purchases,":[60,124,145],"2)":[61],"finding":[62],"maximum":[65],"utility":[66],"for":[67,160,163,167,174,189],"consumers,":[68],"3)":[70],"revealing":[71],"most":[73,135],"preferred":[74],"when":[78],"other":[79,153],"stay":[81],"same.":[83],"Data":[84],"were":[85],"collected":[86],"September":[88],"2018":[89],"through":[90],"an":[91],"survey,":[93],"using":[94],"full-profile":[95],"conjoint":[96],"analysis.":[97],"A":[98,195],"total":[99],"185":[101],"respondents":[102],"18+":[103],"living":[104],"Republic,":[108],"selected":[109],"by":[110],"quota":[111],"sampling":[112],"method":[113],"concerning":[114],"role":[116,201],"men":[118],"women":[120],"household":[122],"food":[123],"completed":[125],"questionnaire.":[127],"Research":[128],"results":[129],"reveal":[130],"that":[131],"important":[136],"extrinsic":[137],"cue":[139],"affecting":[140],"choice":[142],"relative":[147],"50.3%.":[149],"surveyed":[154],"balanced,":[157],"18.6%":[159],"17.6%":[162],"13.5%":[166],"label.":[169],"Comparison":[170],"consumer":[172],"three":[175],"different":[176],"brands":[177],"otherwise":[181],"same":[183],"revealed":[185],"highest":[187],"preference":[188],"coming":[191],"from":[192],"region.":[194],"familiar":[196],"plays":[198],"key":[200],"maintaining":[203],"competitive":[205],"position":[206],"grocery":[210],"market.":[211]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-07-05T00:00:00"}
