{"id":"https://openalex.org/W3175952012","doi":"https://doi.org/10.3917/comma.181.0047","title":"\u00ab Swipe up \u00bb et \u00ab codes promo \u00bb : quand les influenceurs donnent vie \u00e0 un storyliving d\u00e9di\u00e9 aux marques","display_name":"\u00ab Swipe up \u00bb et \u00ab codes promo \u00bb : quand les influenceurs donnent vie \u00e0 un storyliving d\u00e9di\u00e9 aux marques","publication_year":2021,"publication_date":"2021-06-18","ids":{"openalex":"https://openalex.org/W3175952012","doi":"https://doi.org/10.3917/comma.181.0047","mag":"3175952012"},"language":"fr","primary_location":{"id":"doi:10.3917/comma.181.0047","doi":"https://doi.org/10.3917/comma.181.0047","is_oa":false,"landing_page_url":"https://doi.org/10.3917/comma.181.0047","pdf_url":null,"source":{"id":"https://openalex.org/S4210169141","display_name":"Communication & management","issn_l":"2269-7195","issn":["2269-7195","2271-734X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["fnege-4","poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication &amp; management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037360718","display_name":"St\u00e9phanie Marty","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I208215962","display_name":"Universit\u00e9 Paul-Val\u00e9ry Montpellier","ror":"https://ror.org/00qhdy563","country_code":"FR","type":"education","lineage":["https://openalex.org/I208215962","https://openalex.org/I4405261681"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"St\u00e9phanie Marty","raw_affiliation_strings":["Universit\u00e9 Paul Val\u00e9ry (Montpellier 3) \u2013 LERASS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e9 Paul Val\u00e9ry (Montpellier 3) \u2013 LERASS","institution_ids":["https://openalex.org/I208215962"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5037360718"],"corresponding_institution_ids":["https://openalex.org/I208215962"],"apc_list":null,"apc_paid":null,"fwci":1.6304,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.85982146,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"Vol. 18","issue":"1","first_page":"47","last_page":"65"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9437999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9437999725341797,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.04780000075697899,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.8740000128746033},{"id":"https://openalex.org/keywords/brand-storytelling","display_name":"brand storytelling","score":0.7120000123977661},{"id":"https://openalex.org/keywords/discount-code","display_name":"discount code","score":0.6129999756813049},{"id":"https://openalex.org/keywords/sponsored-content","display_name":"sponsored content","score":0.6809999942779541}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7677648067474365},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5340734124183655}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3917/comma.181.0047","doi":"https://doi.org/10.3917/comma.181.0047","is_oa":false,"landing_page_url":"https://doi.org/10.3917/comma.181.0047","pdf_url":null,"source":{"id":"https://openalex.org/S4210169141","display_name":"Communication & management","issn_l":"2269-7195","issn":["2269-7195","2271-734X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["fnege-4","poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication &amp; management","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-04894890v1","doi":null,"is_oa":false,"landing_page_url":"https://univ-montpellier3-paul-valery.hal.science/hal-04894890","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Communication et Management : Revue internationale des sciences commerciales, 2021, 18 (1), &#x27E8;10.3917/comma.181.0047&#x27E9;","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:cairn.info:COMMA_181_0047","doi":null,"is_oa":false,"landing_page_url":"https://shs.cairn.info/revue-communication-et-management-2021-1-page-47?lang=fr","pdf_url":null,"source":{"id":"https://openalex.org/S4406923042","display_name":"Cairn.info","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405258322","host_organization_name":"Cairn.info","host_organization_lineage":["https://openalex.org/I4405258322"],"host_organization_lineage_names":[],"type":"other"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Communication &amp; management | 18 | 1 | 2021-06-18 | p. 47-65 | 2269-7195","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W943322751","https://openalex.org/W1493618297","https://openalex.org/W1502527351","https://openalex.org/W1578184872","https://openalex.org/W1639976019","https://openalex.org/W1642471893","https://openalex.org/W1644608138","https://openalex.org/W1915763368","https://openalex.org/W1942942847","https://openalex.org/W1946934965","https://openalex.org/W2021909252","https://openalex.org/W2030541737","https://openalex.org/W2032983180","https://openalex.org/W2042249773","https://openalex.org/W2044981428","https://openalex.org/W2079076395","https://openalex.org/W2093937228","https://openalex.org/W2102240723","https://openalex.org/W2115516432","https://openalex.org/W2134616842","https://openalex.org/W2147637344","https://openalex.org/W2150907923","https://openalex.org/W2171474084","https://openalex.org/W2177900337","https://openalex.org/W2255639286","https://openalex.org/W2297529383","https://openalex.org/W2321582009","https://openalex.org/W2325038671","https://openalex.org/W2329403425","https://openalex.org/W2332784947","https://openalex.org/W2467362140","https://openalex.org/W2521557288","https://openalex.org/W2546549161","https://openalex.org/W2564498780","https://openalex.org/W2587637944","https://openalex.org/W2595672105","https://openalex.org/W2612334698","https://openalex.org/W2619151103","https://openalex.org/W2896210949","https://openalex.org/W2897214874","https://openalex.org/W2912857356","https://openalex.org/W2940618787","https://openalex.org/W2946383853","https://openalex.org/W2949204970","https://openalex.org/W2950252456","https://openalex.org/W3021547044","https://openalex.org/W3023763359","https://openalex.org/W3113434164","https://openalex.org/W3186723742","https://openalex.org/W4238659551","https://openalex.org/W4250139397","https://openalex.org/W4301015098"],"related_works":["https://openalex.org/W7029586588","https://openalex.org/W6930532276","https://openalex.org/W3205090099","https://openalex.org/W3173291855","https://openalex.org/W7214654645","https://openalex.org/W3135129876","https://openalex.org/W2280584261","https://openalex.org/W7010998765","https://openalex.org/W7148185020","https://openalex.org/W2906642527"],"abstract_inverted_index":{"La":[0],"pr\u00e9sente":[1],"contribution":[2,56],"interroge":[3],"les":[4,32,36,58],"strat\u00e9gies":[5],"de":[6,27,43],"marques,":[7,33],"et":[8,38,51,72],"plus":[9],"pr\u00e9cis\u00e9ment":[10],"le":[11],"storytelling":[12,47],"publicitaire,":[13],"au":[14,23],"prisme":[15],"des":[16,19],"pratiques":[17],"contemporaines":[18],"influenceurs.":[20],"Elle":[21],"met":[22],"jour":[24],"diff\u00e9rents":[25],"types":[26],"r\u00e9cits":[28],"plateformis\u00e9s,":[29],"orchestr\u00e9s":[30],"par":[31,35],"produits":[34],"influenceurs,":[37],"ancr\u00e9s":[39],"dans":[40,64],"une":[41,80],"dynamique":[42],"storyliving":[44],":":[45],"un":[46],"exp\u00e9rientiel,":[48],"situ\u00e9,":[49],"d\u00e9publicitaris\u00e9":[50],"ludicis\u00e9.":[52],"In":[53],"fine,":[54],"cette":[55],"esquisse":[57],"contours":[59],"d\u2019une":[60],"triade":[61],"publicitaire":[62],"contemporaine\u2026":[63],"laquelle":[65],"brand":[66],"content":[67],"(marques),":[68],"self":[69],"branding":[70],"(influenceurs),":[71],"fanadvertising":[73],"(publics)":[74],"convergent":[75],"pour":[76],"donner":[77],"vie":[78],"\u00e0":[79],"synergie":[81],"promotionnelle.":[82]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-07-05T00:00:00"}
