{"id":"https://openalex.org/W3174875176","doi":"https://doi.org/10.1080/08956308.2021.1908721","title":"Countering Commoditization Through Innovation: Challenges for European B2B Companies","display_name":"Countering Commoditization Through Innovation: Challenges for European B2B Companies","publication_year":2021,"publication_date":"2021-06-30","ids":{"openalex":"https://openalex.org/W3174875176","doi":"https://doi.org/10.1080/08956308.2021.1908721","mag":"3174875176"},"language":"en","primary_location":{"id":"doi:10.1080/08956308.2021.1908721","doi":"https://doi.org/10.1080/08956308.2021.1908721","is_oa":true,"landing_page_url":"https://doi.org/10.1080/08956308.2021.1908721","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/08956308.2021.1908721?needAccess=true","source":{"id":"https://openalex.org/S152897404","display_name":"Research-Technology Management","issn_l":"0895-6308","issn":["0895-6308","1930-0166"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research-Technology Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/08956308.2021.1908721?needAccess=true","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042189781","display_name":"Keith Goffin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I180242103","display_name":"Stockholm School of Economics","ror":"https://ror.org/01s5jzh92","country_code":"SE","type":"education","lineage":["https://openalex.org/I180242103"]},{"id":"https://openalex.org/I82284825","display_name":"Cranfield University","ror":"https://ror.org/05cncd958","country_code":"GB","type":"education","lineage":["https://openalex.org/I82284825"]}],"countries":["GB","SE"],"is_corresponding":false,"raw_author_name":"Keith Goffin","raw_affiliation_strings":["Stockholm School of Economics, Sweden, and Emeritus Professor of Innovation and New Product Development at Cranfield School of Management, UK","View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stockholm School of Economics, Sweden, and Emeritus Professor of Innovation and New Product Development at Cranfield School of Management, UK","institution_ids":["https://openalex.org/I180242103","https://openalex.org/I82284825"]},{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041649613","display_name":"Aleksei Beznosov","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82284825","display_name":"Cranfield University","ror":"https://ror.org/05cncd958","country_code":"GB","type":"education","lineage":["https://openalex.org/I82284825"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Aleksei Beznosov,","raw_affiliation_strings":["Development at Cranfield School of Management , UK","View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Development at Cranfield School of Management , UK","institution_ids":["https://openalex.org/I82284825"]},{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039969650","display_name":"Matthias Seiler","orcid":"https://orcid.org/0000-0003-1023-2588","observed_orcids":["https://orcid.org/0000-0003-1023-2588"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Matthias Seiler","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6085,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.86401555,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"64","issue":"4","first_page":"20","last_page":"28"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.551800012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.551800012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.3970000147819519,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.03739999979734421,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/commodification","display_name":"commodification","score":0.9509999752044678},{"id":"https://openalex.org/keywords/b2b-firms","display_name":"B2B companies","score":0.8600000143051147},{"id":"https://openalex.org/keywords/innovation","display_name":"innovation","score":0.871999979019165},{"id":"https://openalex.org/keywords/service-innovation","display_name":"service innovation","score":0.8519999980926514},{"id":"https://openalex.org/keywords/business-model-innovation","display_name":"business model innovation","score":1.0},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":0.7720000147819519},{"id":"https://openalex.org/keywords/process-innovation","display_name":"process innovation","score":0.968999981880188},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.7149999737739563},{"id":"https://openalex.org/keywords/ethnography","display_name":"ethnography","score":0.9459999799728394},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.824999988079071},{"id":"https://openalex.org/keywords/differentiation","display_name":"differentiation","score":0.5400000214576721},{"id":"https://openalex.org/keywords/technological-capabilities","display_name":"technological capabilities","score":0.7149999737739563},{"id":"https://openalex.org/keywords/european-firms","display_name":"European firms","score":0.32100000977516174}],"concepts":[{"id":"https://openalex.org/C165942954","wikidata":"https://www.wikidata.org/wiki/Q5153139","display_name":"Commoditization","level":2,"score":0.9893027544021606},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7439815402030945},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5715394020080566},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5389270782470703},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5022792816162109},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4839189648628235},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.47372713685035706},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4713779389858246},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.4369127154350281},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4176546335220337},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1245039701461792},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09294489026069641},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.09274792671203613},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/08956308.2021.1908721","doi":"https://doi.org/10.1080/08956308.2021.1908721","is_oa":true,"landing_page_url":"https://doi.org/10.1080/08956308.2021.1908721","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/08956308.2021.1908721?needAccess=true","source":{"id":"https://openalex.org/S152897404","display_name":"Research-Technology Management","issn_l":"0895-6308","issn":["0895-6308","1930-0166"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research-Technology Management","raw_type":"journal-article"},{"id":"pmh:oai:dspace.lib.cranfield.ac.uk:1826/16936","doi":null,"is_oa":true,"landing_page_url":"http://dspace.lib.cranfield.ac.uk/handle/1826/16936","pdf_url":null,"source":{"id":"https://openalex.org/S4306401778","display_name":"CERES (Cranfield University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82284825","host_organization_name":"Cranfield University","host_organization_lineage":["https://openalex.org/I82284825"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.1080/08956308.2021.1908721","doi":"https://doi.org/10.1080/08956308.2021.1908721","is_oa":true,"landing_page_url":"https://doi.org/10.1080/08956308.2021.1908721","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/08956308.2021.1908721?needAccess=true","source":{"id":"https://openalex.org/S152897404","display_name":"Research-Technology Management","issn_l":"0895-6308","issn":["0895-6308","1930-0166"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Research-Technology Management","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.6299999952316284}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3174875176.pdf","grobid_xml":"https://content.openalex.org/works/W3174875176.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W1555718566","https://openalex.org/W1965342764","https://openalex.org/W1967177065","https://openalex.org/W2028762256","https://openalex.org/W2035705156","https://openalex.org/W2042807857","https://openalex.org/W2043482901","https://openalex.org/W2049091867","https://openalex.org/W2068172675","https://openalex.org/W2102007298","https://openalex.org/W2133580890","https://openalex.org/W2155027979","https://openalex.org/W2289361548","https://openalex.org/W2492434147","https://openalex.org/W2746235315","https://openalex.org/W2792338443","https://openalex.org/W2800402916","https://openalex.org/W2905159091","https://openalex.org/W2944423667","https://openalex.org/W3009958774","https://openalex.org/W3044708354"],"related_works":["https://openalex.org/W4410158976","https://openalex.org/W2790324756","https://openalex.org/W4408591041","https://openalex.org/W7217714411","https://openalex.org/W4289767856","https://openalex.org/W593142795","https://openalex.org/W4406897848","https://openalex.org/W2998918638","https://openalex.org/W2121633476","https://openalex.org/W4226361285"],"abstract_inverted_index":{"Overview:":[0],"B2B":[1,23,31,63,83,107,119],"companies":[2,32,65,120],"are":[3,60,96],"an":[4],"important":[5,61],"part":[6],"of":[7,69,89],"the":[8,22,87],"global":[9],"economy,":[10],"and":[11,39,57,74,94],"traditionally":[12],"they":[13,40],"have":[14,35],"relied":[15],"on":[16,86],"technological":[17,37],"capabilities":[18],"to":[19,50,78,121],"compete.":[20],"Currently,":[21],"sector":[24],"is":[25,113],"under":[26],"increasing":[27],"pressure,":[28],"as":[29,47,72,102],"many":[30,95],"no":[33],"longer":[34],"a":[36,48,80,114],"advantage,":[38],"also":[41],"face":[42],"commoditization.":[43,127],"Companies":[44],"see":[45],"innovation":[46,59,70,77],"way":[49],"compete":[51],"against":[52],"these":[53],"challenges.":[54],"Although":[55],"product":[56],"process":[58],"in":[62],"markets,":[64],"need":[66],"other":[67],"forms":[68],"such":[71,101],"service":[73],"business":[75],"model":[76],"create":[79],"differentiated":[81],"offering.":[82],"managers\u2019":[84],"views":[85],"value":[88],"market":[90],"research":[91],"vary":[92],"widely,":[93],"unaware":[97],"that":[98,117,124],"sophisticated":[99],"techniques":[100],"ethnography":[103],"can":[104,125],"effectively":[105],"identify":[106,122],"customer":[108],"needs.":[109],"Our":[110],"Commoditization-Innovativeness":[111],"Matrix":[112],"diagnosis":[115],"tool":[116],"enables":[118],"actions":[123],"counter":[126]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2021-07-05T00:00:00"}
