{"id":"https://openalex.org/W3172368438","doi":"https://doi.org/10.29062/mahardika.v19i3.285","title":"PENGARUH TREND HIJAB TERHADAP MINAT BELI KAUM WANITA MUSLIMAH","display_name":"PENGARUH TREND HIJAB TERHADAP MINAT BELI KAUM WANITA MUSLIMAH","publication_year":2021,"publication_date":"2021-05-31","ids":{"openalex":"https://openalex.org/W3172368438","doi":"https://doi.org/10.29062/mahardika.v19i3.285","mag":"3172368438"},"language":"id","primary_location":{"id":"doi:10.29062/mahardika.v19i3.285","doi":"https://doi.org/10.29062/mahardika.v19i3.285","is_oa":true,"landing_page_url":"https://doi.org/10.29062/mahardika.v19i3.285","pdf_url":"https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/download/285/215","source":{"id":"https://openalex.org/S4210235184","display_name":"Media Mahardhika","issn_l":"0854-0861","issn":["0854-0861","2407-4950"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Mahardhika","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/download/285/215","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043099905","display_name":"Rudi Sojali","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rudi Sojali","raw_affiliation_strings":["STIE Mahardhika Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Mahardhika Surabaya","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022384247","display_name":"Riza Rizki Iffani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Riza Rizki Iffani","raw_affiliation_strings":["STIE Mahardhika Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Mahardhika Surabaya","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023316565","display_name":"Luvita Tulus","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Luvita Tulus","raw_affiliation_strings":["STIE Mahardhika Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Mahardhika Surabaya","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006009415","display_name":"Dewi Noviyanti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dewi Noviyanti","raw_affiliation_strings":["STIE Mahardhika Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Mahardhika Surabaya","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087974090","display_name":"Adelia Ermawanti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Adelia Ermawanti","raw_affiliation_strings":["STIE Mahardhika Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Mahardhika Surabaya","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110682372","display_name":"Rismawati Br Sitepu","orcid":"https://orcid.org/0000-0002-0174-5915","observed_orcids":["https://orcid.org/0000-0002-0174-5915"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rismawati BR. Sitepu","raw_affiliation_strings":["STIE Mahardhika Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Mahardhika Surabaya","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6385,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.86172316,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":92,"max":97},"biblio":{"volume":"19","issue":"3","first_page":"608","last_page":"617"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.6201000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.6201000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.24480000138282776,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.05570000037550926,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/muslim-women","display_name":"Muslim women","score":0.6809999942779541},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6460000276565552},{"id":"https://openalex.org/keywords/fashion-trends","display_name":"fashion trends","score":0.9259999990463257},{"id":"https://openalex.org/keywords/fashion-retail","display_name":"fashion retail","score":0.30399999022483826},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.44200000166893005}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7731591463088989},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5085469484329224}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29062/mahardika.v19i3.285","doi":"https://doi.org/10.29062/mahardika.v19i3.285","is_oa":true,"landing_page_url":"https://doi.org/10.29062/mahardika.v19i3.285","pdf_url":"https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/download/285/215","source":{"id":"https://openalex.org/S4210235184","display_name":"Media Mahardhika","issn_l":"0854-0861","issn":["0854-0861","2407-4950"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Mahardhika","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29062/mahardika.v19i3.285","doi":"https://doi.org/10.29062/mahardika.v19i3.285","is_oa":true,"landing_page_url":"https://doi.org/10.29062/mahardika.v19i3.285","pdf_url":"https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/download/285/215","source":{"id":"https://openalex.org/S4210235184","display_name":"Media Mahardhika","issn_l":"0854-0861","issn":["0854-0861","2407-4950"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media Mahardhika","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3172368438.pdf","grobid_xml":"https://content.openalex.org/works/W3172368438.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W2109006689","https://openalex.org/W2568950461","https://openalex.org/W2600085361","https://openalex.org/W2730984058","https://openalex.org/W2809875841","https://openalex.org/W3110707953","https://openalex.org/W3128859684","https://openalex.org/W3151960278","https://openalex.org/W3202330782","https://openalex.org/W4200528957","https://openalex.org/W4254641895"],"related_works":["https://openalex.org/W2462714900","https://openalex.org/W3158876899","https://openalex.org/W3102097172","https://openalex.org/W100606868","https://openalex.org/W3110390258","https://openalex.org/W2810174588","https://openalex.org/W4321606557","https://openalex.org/W7208307211","https://openalex.org/W3132069482","https://openalex.org/W7060953037"],"abstract_inverted_index":{"Dalam":[0],"perkembangannya":[1],"hijab":[2,13,18,40,45,122,136,155],"tidak":[3,179],"hanya":[4,113],"menutupi":[5,8],"kepala":[6],"atau":[7,72,92],"aurat,":[9],"namun":[10],"saat":[11,38],"ini":[12,28,51,161],"sudah":[14],"menjadi":[15],"gaya.":[16],"Konsumsi":[17],"juga":[19,162],"terus":[20],"meningkat":[21],"dari":[22,140],"waktu":[23],"ke":[24],"waktu.":[25],"Tujuan":[26],"artikel":[27],"adalah":[29],"untuk":[30],"memahami":[31],"mengapa":[32],"wanita":[33],"muslim":[34],"mengikuti":[35,110,171],"trend":[36,111],"mode":[37],"mengenakan":[39],"dan":[41,58,62,96,119,133,145],"sejauh":[42],"mana":[43],"tren":[44],"telah":[46],"mempengaruhi":[47],"pembelian":[48,105],"hijab.":[49,174],"Penelitian":[50],"menggunakan":[52],"metode":[53],"kualitatif":[54],"yaitu":[55,150,166],"menganalisa,":[56],"mendeskripsikan,":[57],"merangkum":[59],"berbagai":[60],"situasi":[61],"kondisi":[63],"melalui":[64,88],"bermacam":[65],"informasi":[66],"yang":[67,123,137,156,170],"dikumpulkan":[68],"dalam":[69,128],"bentuk":[70],"wawancara":[71,80],"observasi":[73],"tentang":[74],"permasalahan":[75],"penelitian":[76,102],"di":[77,158],"lapangan.":[78],"Melalui":[79],"tatap":[81],"muka":[82],"dengan":[83],"konsumen":[84,108],"JPFashion,":[85],"mengumpulkan":[86],"data":[87],"pesan":[89],"elektronik":[90],"(email)":[91],"Whatsapp,":[93],"kemudian":[94,98],"mengolah":[95],"menganalisanya,":[97],"menarik":[99],"kesimpulan.":[100],"Hasil":[101],"menunjukkan":[103],"bahwa":[104],"dilakukan":[106],"oleh":[107],"karena":[109],"hijab,":[112],"saja":[114],"harganya":[115],"relative":[116],"murah,":[117],"warna":[118],"pilhan":[120],"model":[121,154],"berbeda,":[124],"sehingga":[125],"dapat":[126],"digunakan":[127],"kegiatan":[129],"formal":[130],"maupun":[131],"informal,":[132],"kualitas":[134],"bahan":[135],"digunakan.":[138],"Dampak":[139],"fenomena":[141],"tersebut":[142],"bersifat":[143],"positif":[144,149],"negative,":[146],"merupakan":[147],"efek":[148],"setiap":[151],"anda":[152],"membeli":[153],"terkenal":[157],"masyarakat,":[159],"hal":[160],"akan":[163],"berdampak":[164],"negative":[165],"masih":[167],"banyak":[168],"orang":[169],"pola":[172],"desain":[173],"Karena":[175],"itu,":[176],"gaya":[177],"pakai":[178],"memperhatikan":[180],"hukum":[181],"islam":[182]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-06-22T00:00:00"}