{"id":"https://openalex.org/W3172329728","doi":"https://doi.org/10.32767/jurmek.v26i1.1270","title":"ANALISIS PEMASARAN JERUK GERGA DI KECAMATAN RIMBO PENGADANG KABUPATEN LEBONG","display_name":"ANALISIS PEMASARAN JERUK GERGA DI KECAMATAN RIMBO PENGADANG KABUPATEN LEBONG","publication_year":2021,"publication_date":"2021-04-07","ids":{"openalex":"https://openalex.org/W3172329728","doi":"https://doi.org/10.32767/jurmek.v26i1.1270","mag":"3172329728"},"language":"en","primary_location":{"id":"doi:10.32767/jurmek.v26i1.1270","doi":"https://doi.org/10.32767/jurmek.v26i1.1270","is_oa":false,"landing_page_url":"https://doi.org/10.32767/jurmek.v26i1.1270","pdf_url":null,"source":{"id":"https://openalex.org/S4210234499","display_name":"Jurnal Media Ekonomi (JURMEK)","issn_l":"1693-4768","issn":["1693-4768","2656-8861"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Media Ekonomi (JURMEK)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085108187","display_name":"Gracia Gabrienda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260444","display_name":"Universitas Pat Petulai","ror":"https://ror.org/03rv23z49","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260444"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gracia Gabrienda","raw_affiliation_strings":["Program Studi Agribisnis, Universitas Pat Petulai, Rejang Lebong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Agribisnis, Universitas Pat Petulai, Rejang Lebong","institution_ids":["https://openalex.org/I4405260444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075607771","display_name":"Fery Murtiningrum","orcid":"https://orcid.org/0009-0005-4555-5864","observed_orcids":["https://orcid.org/0009-0005-4555-5864"]},"institutions":[{"id":"https://openalex.org/I4405260444","display_name":"Universitas Pat Petulai","ror":"https://ror.org/03rv23z49","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260444"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fery Murtiningrum","raw_affiliation_strings":["Program Studi Agribisnis, Universitas Pat Petulai, Rejang Lebong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Agribisnis, Universitas Pat Petulai, Rejang Lebong","institution_ids":["https://openalex.org/I4405260444"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058504365","display_name":"Hefri Oktoyoki","orcid":"https://orcid.org/0000-0002-4727-2367","observed_orcids":["https://orcid.org/0000-0002-4727-2367"]},"institutions":[{"id":"https://openalex.org/I4405260444","display_name":"Universitas Pat Petulai","ror":"https://ror.org/03rv23z49","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260444"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hefri Oktoyoki","raw_affiliation_strings":["Program Studi Agribisnis, Universitas Pat Petulai, Rejang Lebong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Agribisnis, Universitas Pat Petulai, Rejang Lebong","institution_ids":["https://openalex.org/I4405260444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405260444"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"26","issue":"1","first_page":"45","last_page":"55"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.007899999618530273,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13508","display_name":"Agricultural Economics and Practices","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/citrus-marketing","display_name":"citrus marketing","score":0.8550000190734863},{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.9399999976158142},{"id":"https://openalex.org/keywords/marketing-margin","display_name":"marketing margin","score":0.8859999775886536},{"id":"https://openalex.org/keywords/sales-volume","display_name":"sales volume","score":0.6669999957084656},{"id":"https://openalex.org/keywords/selling-price","display_name":"selling price","score":0.9909999966621399},{"id":"https://openalex.org/keywords/marketing-costs","display_name":"marketing costs","score":0.996999979019165},{"id":"https://openalex.org/keywords/lebong-regency","display_name":"Lebong Regency","score":0.9929999709129333}],"concepts":[{"id":"https://openalex.org/C2776094799","wikidata":"https://www.wikidata.org/wiki/Q6576947","display_name":"Marketing channel","level":2,"score":0.6421732306480408},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5922825336456299},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5656127333641052},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.5445478558540344},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.414631724357605},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.40424948930740356},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.23366880416870117},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.18619561195373535},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.12377780675888062},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32767/jurmek.v26i1.1270","doi":"https://doi.org/10.32767/jurmek.v26i1.1270","is_oa":false,"landing_page_url":"https://doi.org/10.32767/jurmek.v26i1.1270","pdf_url":null,"source":{"id":"https://openalex.org/S4210234499","display_name":"Jurnal Media Ekonomi (JURMEK)","issn_l":"1693-4768","issn":["1693-4768","2656-8861"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Media Ekonomi (JURMEK)","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger","score":0.8409000039100647}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2999857118","https://openalex.org/W2951038097","https://openalex.org/W3034334742","https://openalex.org/W4412102152","https://openalex.org/W4414717227","https://openalex.org/W4283812191","https://openalex.org/W4401710197","https://openalex.org/W7219553724","https://openalex.org/W3115436394","https://openalex.org/W2989593524"],"abstract_inverted_index":{"Since":[0],"citrus":[1],"farming":[2],"in":[3,32,90,146],"Lebong":[4,36],"Regency,":[5],"Bengkulu":[6],"Province,":[7],"has":[8,94],"begun":[9],"to":[10,16,76],"expand,":[11],"this":[12],"study":[13],"is":[14,74,122],"necessary":[15],"determine":[17],"how":[18],"the":[19,26,46,52,61,78,126,142],"marketing":[20,27,39,82,85,135,139],"channels":[21],"and":[22,49,134],"factors":[23],"that":[24,80,125],"affect":[25],"margins":[28,140],"of":[29,129,149],"Gerga":[30],"oranges":[31,89],"Rimbo":[33,91],"Pengadang":[34,92],"District,":[35],"Regency.":[37],"The":[38,84],"channel":[40,86,96],"descriptive":[41],"analysis":[42,59],"was":[43],"used":[44,75],"as":[45],"analytical":[47],"tool,":[48],"it":[50],"describes":[51],"overall":[53],"data":[54],"collected.":[55],"Multiple":[56],"linear":[57,151],"regression":[58],"with":[60],"formula":[62],"Y":[63],"=":[64],"a":[65,147],"+":[66,68,70,72],"b1x1":[67],"b2x2":[69],"b3x3":[71],"e":[73],"assess":[77],"variables":[79,128],"influence":[81,138],"margins.":[83],"for":[87],"gerga":[88],"Village":[93],"3":[95],"patterns,":[97],"namely:":[98],"farmers":[99,107,113],"\u2192":[100,105,108,111,114,119],"retailers":[101,110,115],"at":[102,116,141],"village":[103],"level":[104,118],"consumers,":[106,112],"urban-level":[109],"city":[117],"consumers.":[120],"It":[121],"well":[123],"recognized":[124],"three":[127],"sales":[130],"volume,":[131],"selling":[132],"price,":[133],"costs":[136],"all":[137],"same":[143],"time,":[144],"resulting":[145],"coefficient":[148],"multiple":[150],"determinatio.":[152]},"counts_by_year":[],"updated_date":"2026-09-21T07:43:02.447757","created_date":"2021-06-22T00:00:00"}
