{"id":"https://openalex.org/W3172294792","doi":null,"title":"A Study on Building Brand Awareness in Social Media Industry","display_name":"A Study on Building Brand Awareness in Social Media Industry","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3172294792","mag":"3172294792"},"language":"en","primary_location":{"id":"mag:3172294792","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3591041_code2083654.pdf?abstractid=3591041&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"volume":null,"type":"preprint","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3591041_code2083654.pdf?abstractid=3591041&mirid=1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009919437","display_name":"A. Ravikumar","orcid":"https://orcid.org/0000-0002-8922-9973","observed_orcids":["https://orcid.org/0000-0002-8922-9973"]},"institutions":[{"id":"https://openalex.org/I860813019","display_name":"Bharath University","ror":"https://ror.org/04yazpn06","country_code":"IN","type":"education","lineage":["https://openalex.org/I860813019"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"A. Ravikumar","raw_affiliation_strings":["Research Scholar & Assistant Professor, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India"],"raw_orcid":"https://orcid.org/0000-0002-8922-9973","affiliations":[{"raw_affiliation_string":"Research Scholar & Assistant Professor, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India","institution_ids":["https://openalex.org/I860813019"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009919437","display_name":"A. Ravikumar","orcid":"https://orcid.org/0000-0002-8922-9973","observed_orcids":["https://orcid.org/0000-0002-8922-9973"]},"institutions":[{"id":"https://openalex.org/I860813019","display_name":"Bharath University","ror":"https://ror.org/04yazpn06","country_code":"IN","type":"education","lineage":["https://openalex.org/I860813019"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"A. Ravikumar","raw_affiliation_strings":["Associate Professor & Research Supervisor, Department of THM, Bharath Institute of Higher Education and Research (BIHER), India"],"raw_orcid":"https://orcid.org/0000-0002-8922-9973","affiliations":[{"raw_affiliation_string":"Associate Professor & Research Supervisor, Department of THM, Bharath Institute of Higher Education and Research (BIHER), India","institution_ids":["https://openalex.org/I860813019"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I860813019"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8276000022888184,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8276000022888184,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.17030000686645508,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.996999979019165},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9229999780654907},{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.6660000085830688},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8939999938011169},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"competitor analysis","score":0.8410000205039978},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6539999842643738}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.8340617418289185},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.6303656101226807},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6261009573936462},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6009600162506104},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.580597996711731},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.559647798538208},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.5207669138908386},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.49174192547798157},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.48786044120788574},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4354647099971771},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.41500744223594666},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.16288641095161438},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.13051435351371765},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1005210280418396},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3172294792","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3591041_code2083654.pdf?abstractid=3591041&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null}],"best_oa_location":{"id":"mag:3172294792","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID3591041_code2083654.pdf?abstractid=3591041&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","score":0.4000000059604645,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3192267885","https://openalex.org/W3185730593","https://openalex.org/W3190270697","https://openalex.org/W3194895725","https://openalex.org/W2587453748","https://openalex.org/W2948860085","https://openalex.org/W2250860212","https://openalex.org/W349284636","https://openalex.org/W2990052383","https://openalex.org/W3187105395","https://openalex.org/W1995535108","https://openalex.org/W3113988876","https://openalex.org/W3145520287","https://openalex.org/W3183645588","https://openalex.org/W1598466230","https://openalex.org/W3194940133","https://openalex.org/W3159420385","https://openalex.org/W2734449025","https://openalex.org/W2566318105","https://openalex.org/W3021980372"],"abstract_inverted_index":{"The":[0,18,32,45],"reason":[1],"of":[2,28,78,97],"this":[3,98],"thesis":[4],"is":[5,84],"to":[6,23,107],"review":[7],"approximately":[8],"logo":[9],"awareness,":[10],"advertising,":[11],"social":[12],"medias,":[13],"and":[14,37,42,50],"Glostars\u2019":[15,29,82],"marketing":[16,30,38],"strategies.":[17,111],"observe":[19],"was":[20],"also":[21,117],"aimed":[22],"live":[24],"the":[25,56,71,87,92,94,104,121],"effective":[26],"stage":[27],"activities.":[31],"studies":[33,52,99,116],"regions":[34],"involved":[35],"advertising":[36,110],"strategy,":[39],"digital":[40],"marketing,":[41],"competitors\u2019":[43],"analysis.":[44],"research":[46],"includes":[47],"both":[48],"qualitative":[49,88],"quantitative":[51,57],"methods.":[53],"Data":[54],"for":[55,67,114],"technique":[58],"had":[59],"been":[60],"amassed":[61],"by":[62],"using":[63],"handing":[64],"a":[65],"questionnaire":[66],"target":[68],"respondents.":[69],"Moreover,":[70],"info":[72],"became":[73],"gathered":[74],"at":[75],"some":[76],"point":[77],"an":[79],"interview":[80],"with":[81],"team":[83],"employed":[85],"inside":[86],"technique.":[89],"Based":[90],"on":[91],"findings,":[93],"previous":[95],"outcomes":[96],"suggest":[100],"during":[101],"which":[102],"directions":[103],"agency":[105],"need":[106],"strengthen":[108],"their":[109],"Besides,":[112],"suggestions":[113],"further":[115],"are":[118],"provided":[119],"within":[120],"remaining":[122],"chapter.":[123]},"counts_by_year":[],"updated_date":"2026-07-14T23:32:53.992493","created_date":"2021-06-22T00:00:00"}