{"id":"https://openalex.org/W3167904705","doi":"https://doi.org/10.54066/jbe.v6i2.102","title":"Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX","display_name":"Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX","publication_year":2021,"publication_date":"2021-02-18","ids":{"openalex":"https://openalex.org/W3167904705","doi":"https://doi.org/10.54066/jbe.v6i2.102","mag":"3167904705"},"language":"en","primary_location":{"id":"doi:10.54066/jbe.v6i2.102","doi":"https://doi.org/10.54066/jbe.v6i2.102","is_oa":true,"landing_page_url":"https://doi.org/10.54066/jbe.v6i2.102","pdf_url":"https://itbsemarang.ac.id/sijies/index.php/jbe33/article/download/102/93","source":{"id":"https://openalex.org/S4210226385","display_name":"JBE (Jurnal Bingkai Ekonomi)","issn_l":"2502-1818","issn":["2502-1818","2615-7918"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276425","host_organization_name":"Institut Teknologi dan Bisnis Semarang","host_organization_lineage":["https://openalex.org/I4405276425"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JBE (Jurnal Bingkai Ekonomi)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://itbsemarang.ac.id/sijies/index.php/jbe33/article/download/102/93","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031461954","display_name":"Tommy Wiguna Nugraha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210149231","display_name":"University of Sarjanawiyata Tamansiswa","ror":"https://ror.org/049gff252","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149231"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Tommy Wiguna Nugraha","raw_affiliation_strings":["Universitas Sarjanawiyata Tamansiswa Yogyakarta",", Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55165, Indonesia","Manajemen,Universitas Sarjanawiyata Tamansiswa Yogyakarta,Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sarjanawiyata Tamansiswa Yogyakarta","institution_ids":["https://openalex.org/I4210149231"]},{"raw_affiliation_string":", Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55165, Indonesia","institution_ids":[]},{"raw_affiliation_string":"Manajemen,Universitas Sarjanawiyata Tamansiswa Yogyakarta,Indonesia","institution_ids":["https://openalex.org/I4210149231"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070561986","display_name":"Ida Bagus Nyoman Udayana","orcid":"https://orcid.org/0000-0002-9819-1970","observed_orcids":["https://orcid.org/0000-0002-9819-1970"]},"institutions":[{"id":"https://openalex.org/I4210149231","display_name":"University of Sarjanawiyata Tamansiswa","ror":"https://ror.org/049gff252","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149231"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ida Bagus Nyoman Udayana","raw_affiliation_strings":["Universitas Sarjanawiyata Tamansiswa Yogyakarta",", Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55165, Indonesia","Manajemen,Universitas Sarjanawiyata Tamansiswa Yogyakarta,Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sarjanawiyata Tamansiswa Yogyakarta","institution_ids":["https://openalex.org/I4210149231"]},{"raw_affiliation_string":", Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55165, Indonesia","institution_ids":[]},{"raw_affiliation_string":"Manajemen,Universitas Sarjanawiyata Tamansiswa Yogyakarta,Indonesia","institution_ids":["https://openalex.org/I4210149231"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022306311","display_name":"Ambar Lukitaningsih","orcid":"https://orcid.org/0009-0002-9847-9242","observed_orcids":["https://orcid.org/0009-0002-9847-9242"]},"institutions":[{"id":"https://openalex.org/I4210149231","display_name":"University of Sarjanawiyata Tamansiswa","ror":"https://ror.org/049gff252","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210149231"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ambar Lukitaningsih","raw_affiliation_strings":["Manajemen , Universitas Sarjanawiyata Tamansiswa Yogyakarta , Indonesia",", Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55165, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen , Universitas Sarjanawiyata Tamansiswa Yogyakarta , Indonesia","institution_ids":["https://openalex.org/I4210149231"]},{"raw_affiliation_string":", Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55165, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031461954"],"corresponding_institution_ids":["https://openalex.org/I4210149231"],"apc_list":null,"apc_paid":null,"fwci":1.7084,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.87305133,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"6","issue":"2","first_page":"12","last_page":"27"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.8880000114440918},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":1.0},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.8769999742507935},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8899999856948853},{"id":"https://openalex.org/keywords/attitudes","display_name":"attitudes","score":0.6179999709129333},{"id":"https://openalex.org/keywords/olx","display_name":"OLX","score":0.7429999709129333},{"id":"https://openalex.org/keywords/online-classified-advertising","display_name":"online classified advertising","score":0.5929999947547913},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.75},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8539999723434448}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7249996066093445},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5624398589134216},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5433058142662048},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5005831718444824},{"id":"https://openalex.org/C3019512768","wikidata":"https://www.wikidata.org/wiki/Q3399675","display_name":"Positive attitude","level":2,"score":0.47744494676589966},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.43809792399406433},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4358679950237274},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.09987062215805054},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09613770246505737},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.03857305645942688},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54066/jbe.v6i2.102","doi":"https://doi.org/10.54066/jbe.v6i2.102","is_oa":true,"landing_page_url":"https://doi.org/10.54066/jbe.v6i2.102","pdf_url":"https://itbsemarang.ac.id/sijies/index.php/jbe33/article/download/102/93","source":{"id":"https://openalex.org/S4210226385","display_name":"JBE (Jurnal Bingkai Ekonomi)","issn_l":"2502-1818","issn":["2502-1818","2615-7918"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276425","host_organization_name":"Institut Teknologi dan Bisnis Semarang","host_organization_lineage":["https://openalex.org/I4405276425"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JBE (Jurnal Bingkai Ekonomi)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54066/jbe.v6i2.102","doi":"https://doi.org/10.54066/jbe.v6i2.102","is_oa":true,"landing_page_url":"https://doi.org/10.54066/jbe.v6i2.102","pdf_url":"https://itbsemarang.ac.id/sijies/index.php/jbe33/article/download/102/93","source":{"id":"https://openalex.org/S4210226385","display_name":"JBE (Jurnal Bingkai Ekonomi)","issn_l":"2502-1818","issn":["2502-1818","2615-7918"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276425","host_organization_name":"Institut Teknologi dan Bisnis Semarang","host_organization_lineage":["https://openalex.org/I4405276425"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JBE (Jurnal Bingkai Ekonomi)","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3167904705.pdf","grobid_xml":"https://content.openalex.org/works/W3167904705.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2608497076","https://openalex.org/W3041576273","https://openalex.org/W3094946125"],"related_works":["https://openalex.org/W3094946125","https://openalex.org/W4412613589","https://openalex.org/W4402048521","https://openalex.org/W6995832796","https://openalex.org/W3097634312","https://openalex.org/W4401968687","https://openalex.org/W3154411371","https://openalex.org/W2897413464","https://openalex.org/W7216514616","https://openalex.org/W3203061152"],"abstract_inverted_index":{"This":[0],"study":[1,36,52,60,77],"aims":[2],"to":[3],"determine":[4],"the":[5,21,45,51,64],"effect":[6,87,102,115,127],"of":[7,12,23,40,50,63,70,75,95],"perceived":[8,10],"usefulness,":[9],"ease":[11,94],"use":[13,96],"and":[14,85,90,100,105,113,118,125],"subjective":[15],"norms":[16],"on":[17,88,103,116,128],"purchase":[18,91,106,119],"intention":[19],"through":[20],"attitude":[22,89,104,117],"OLX":[24,46],"users":[25],"(Case":[26],"study:":[27],"On":[28],"UST":[29,41,71],"Yogyakarta":[30,42],"Students).":[31],"The":[32,48,56,73],"population":[33,53,66],"in":[34,58],"this":[35,59,76],"were":[37],"all":[38,68],"students":[39,69],"who":[43],"used":[44],"application.":[47],"number":[49],"is":[54,61,67],"unknown.":[55],"sample":[57],"part":[62],"target":[65],"Yogyakarta.":[72],"results":[74],"indicate":[78],"that":[79],"Perceived":[80,93],"usefulness":[81],"has":[82,97,110,122],"a":[83,98,111,123],"positive":[84,99,112,124],"significant":[86,101,114,126],"intention,":[92,107,120],"Subjective":[108],"norm":[109],"Attitude":[121],"purchase.":[129],"intention.":[130]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2021-06-22T00:00:00"}
