{"id":"https://openalex.org/W3160837331","doi":null,"title":"La responsabilidad de los influenciadores digitales al utilizar Instagram como medio de publicidad en Colombia","display_name":"La responsabilidad de los influenciadores digitales al utilizar Instagram como medio de publicidad en Colombia","publication_year":2020,"publication_date":"2020-08-01","ids":{"openalex":"https://openalex.org/W3160837331","mag":"3160837331"},"language":"es","primary_location":{"id":"mag:3160837331","doi":null,"is_oa":false,"landing_page_url":"https://bdigital.uexternado.edu.co/handle/001/3676","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027990797","display_name":"Molano Par\u00eds","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Molano Par\u00eds","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5111446539","display_name":"Mar\u00eda Camila","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mar\u00eda Camila","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12669","display_name":"Comparative International Legal Studies","score":0.48069998621940613,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12669","display_name":"Comparative International Legal Studies","score":0.48069998621940613,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.28220000863075256,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13364","display_name":"Digitalization, Law, and Regulation","score":0.028599999845027924,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.8209999799728394},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.7670000195503235},{"id":"https://openalex.org/keywords/legal-liability","display_name":"legal liability","score":0.6890000104904175},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9150000214576721},{"id":"https://openalex.org/keywords/advertising-regulation","display_name":"advertising regulation","score":0.7110000252723694},{"id":"https://openalex.org/keywords/social-media-advertising","display_name":"social media advertising","score":0.7379999756813049},{"id":"https://openalex.org/keywords/colombia","display_name":"Colombia","score":0.38199999928474426}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.45849597454071045},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.34427183866500854},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3069489002227783}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3160837331","doi":null,"is_oa":false,"landing_page_url":"https://bdigital.uexternado.edu.co/handle/001/3676","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7049192618","https://openalex.org/W6967333370","https://openalex.org/W7207447931","https://openalex.org/W3185327376","https://openalex.org/W3198156134","https://openalex.org/W7168344409","https://openalex.org/W7001658693","https://openalex.org/W7217784967","https://openalex.org/W2971164158","https://openalex.org/W3144678664"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2021-05-24T00:00:00"}