{"id":"https://openalex.org/W3147916009","doi":"https://doi.org/10.1080/16522354.2021.1899741","title":"Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners\u2019 Decision-Making","display_name":"Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners\u2019 Decision-Making","publication_year":2021,"publication_date":"2021-04-01","ids":{"openalex":"https://openalex.org/W3147916009","doi":"https://doi.org/10.1080/16522354.2021.1899741","mag":"3147916009"},"language":"en","primary_location":{"id":"doi:10.1080/16522354.2021.1899741","doi":"https://doi.org/10.1080/16522354.2021.1899741","is_oa":false,"landing_page_url":"https://doi.org/10.1080/16522354.2021.1899741","pdf_url":null,"source":{"id":"https://openalex.org/S22209297","display_name":"Journal of Media Business Studies","issn_l":"1652-2354","issn":["1652-2354","2376-2977"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Media Business Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048011182","display_name":"Monia Kouki-Block","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I159176309","display_name":"Universit\u00e4t Hamburg","ror":"https://ror.org/00g30e956","country_code":"DE","type":"education","lineage":["https://openalex.org/I159176309"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Monia Kouki-Block","raw_affiliation_strings":["Faculty of Business, Economics and Social Sciences, University of Hamburg, Hamburg, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, Economics and Social Sciences, University of Hamburg, Hamburg, Germany","institution_ids":["https://openalex.org/I159176309"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079910546","display_name":"Christian-Mathias Wellbrock","orcid":"https://orcid.org/0000-0003-4961-9421","observed_orcids":["https://orcid.org/0000-0003-4961-9421"]},"institutions":[{"id":"https://openalex.org/I180923762","display_name":"University of Cologne","ror":"https://ror.org/00rcxh774","country_code":"DE","type":"education","lineage":["https://openalex.org/I180923762"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Christian-Mathias Wellbrock","raw_affiliation_strings":["Faculty of Management, Economics and Social Sciences, University of Cologne, Cologne, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management, Economics and Social Sciences, University of Cologne, Cologne, Germany","institution_ids":["https://openalex.org/I180923762"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5048011182"],"corresponding_institution_ids":["https://openalex.org/I159176309"],"apc_list":null,"apc_paid":null,"fwci":1.6085,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.86180296,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"19","issue":"1","first_page":"29","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7285000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7285000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.1289999932050705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08049999922513962,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/media-brands","display_name":"media brands","score":0.8230000138282776},{"id":"https://openalex.org/keywords/brand-effect","display_name":"brand influence","score":0.45399999618530273},{"id":"https://openalex.org/keywords/price-premium","display_name":"price premium","score":0.6309999823570251},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.5870000123977661},{"id":"https://openalex.org/keywords/online-advertising-revenue","display_name":"online advertising revenue","score":0.6909999847412109},{"id":"https://openalex.org/keywords/programmatic-advertising","display_name":"programmatic advertising","score":0.8190000057220459},{"id":"https://openalex.org/keywords/media-organizations","display_name":"media companies","score":0.531000018119812},{"id":"https://openalex.org/keywords/b2b-branding","display_name":"B2B branding","score":0.6470000147819519},{"id":"https://openalex.org/keywords/career-level","display_name":"career level","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6981742978096008},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.693144679069519},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6475037336349487},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5923439860343933},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5910828113555908},{"id":"https://openalex.org/C538473155","wikidata":"https://www.wikidata.org/wiki/Q1916399","display_name":"Media management","level":2,"score":0.5491970181465149},{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.5490598082542419},{"id":"https://openalex.org/C151719136","wikidata":"https://www.wikidata.org/wiki/Q3972943","display_name":"Publishing","level":2,"score":0.5489023327827454},{"id":"https://openalex.org/C67037518","wikidata":"https://www.wikidata.org/wiki/Q1916340","display_name":"Media relations","level":2,"score":0.43777984380722046},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.437389075756073},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24173632264137268},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08575290441513062},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/16522354.2021.1899741","doi":"https://doi.org/10.1080/16522354.2021.1899741","is_oa":false,"landing_page_url":"https://doi.org/10.1080/16522354.2021.1899741","pdf_url":null,"source":{"id":"https://openalex.org/S22209297","display_name":"Journal of Media Business Studies","issn_l":"1652-2354","issn":["1652-2354","2376-2977"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Media Business Studies","raw_type":"journal-article"},{"id":"pmh:oai:USBKOELN.ub.uni-koeln.de:57168","doi":null,"is_oa":false,"landing_page_url":"https://kups.ub.uni-koeln.de/57168/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400371","display_name":"K\u00f6lner Universit\u00e4ts PublikationsServer (Universit\u00e4t zu K\u00f6ln)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210115942","host_organization_name":"Rhenish Institute for Environmental Research","host_organization_lineage":["https://openalex.org/I4210115942"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"","raw_type":"doc-type:article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Peace, justice, and strong institutions","score":0.6200000047683716,"id":"https://metadata.un.org/sdg/16"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W656527628","https://openalex.org/W1128499040","https://openalex.org/W1547345110","https://openalex.org/W1927276949","https://openalex.org/W1964080265","https://openalex.org/W1967013050","https://openalex.org/W1967295847","https://openalex.org/W1979120653","https://openalex.org/W1980853081","https://openalex.org/W1982441755","https://openalex.org/W1985019379","https://openalex.org/W1996539188","https://openalex.org/W2000964535","https://openalex.org/W2007139471","https://openalex.org/W2018411503","https://openalex.org/W2019531416","https://openalex.org/W2020497592","https://openalex.org/W2026036261","https://openalex.org/W2030946459","https://openalex.org/W2032220275","https://openalex.org/W2034543806","https://openalex.org/W2035782089","https://openalex.org/W2036284862","https://openalex.org/W2044033185","https://openalex.org/W2048826347","https://openalex.org/W2054187037","https://openalex.org/W2054809973","https://openalex.org/W2079917821","https://openalex.org/W2083329137","https://openalex.org/W2088467190","https://openalex.org/W2095559546","https://openalex.org/W2096341672","https://openalex.org/W2109377995","https://openalex.org/W2118451146","https://openalex.org/W2155648416","https://openalex.org/W2306898852","https://openalex.org/W2336045875","https://openalex.org/W2346742162","https://openalex.org/W2393567061","https://openalex.org/W2605021829","https://openalex.org/W2751200941","https://openalex.org/W2890065781","https://openalex.org/W2900101166","https://openalex.org/W3122857273","https://openalex.org/W3125108591","https://openalex.org/W3125314021","https://openalex.org/W4229844030","https://openalex.org/W4231532670","https://openalex.org/W4238019590","https://openalex.org/W4292157289","https://openalex.org/W4298903121","https://openalex.org/W4388896906","https://openalex.org/W6632856409"],"related_works":["https://openalex.org/W1927276949","https://openalex.org/W563258066","https://openalex.org/W4407787143","https://openalex.org/W4313558051","https://openalex.org/W2074995298","https://openalex.org/W4229844030","https://openalex.org/W2774250095","https://openalex.org/W4390167662","https://openalex.org/W2034543806","https://openalex.org/W3183228245"],"abstract_inverted_index":{"Advertising":[0],"revenues":[1],"are":[2],"a":[3,41,81,104,165,172,176],"major":[4],"source":[5],"of":[6,18,51,113,128,143],"income":[7],"for":[8,31,99,171,185],"media":[9,69,100,114,124,137,144,148,173,186],"companies":[10,101],"such":[11,80],"as":[12,40,45,47,73,88],"publishing":[13,58],"houses.":[14],"In":[15],"the":[16,23,48,64,85,97,111,141],"age":[17],"digitalisation,":[19],"generating":[20],"revenue":[21,62],"in":[22,79,91,116],"online":[24,65,123,136,147],"advertising":[25,39,66],"market":[26,83],"is":[27,150],"an":[28,74,129],"essential":[29],"ingredient":[30],"future":[32],"economic":[33],"viability":[34],"and":[35,53,152,156],"competitiveness.":[36],"However,":[37],"programmatic":[38],"new":[42],"marketing":[43],"technique,":[44],"well":[46],"proliferated":[49],"number":[50],"websites":[52],"increased":[54],"competition,":[55],"has":[56,71],"challenged":[57],"houses":[59],"to":[60,102,118,154],"generate":[61],"within":[63,122,146],"market.":[67],"Therefore,":[68],"branding":[70],"emerged":[72],"important":[75],"issue.":[76],"Since":[77],"brands":[78,115,145],"B2B":[82],"share":[84],"same":[86],"purpose":[87],"they":[89,94],"do":[90],"consumer":[92],"markets,":[93],"too":[95],"offer":[96],"potential":[98],"gain":[103],"substantial":[105],"competitive":[106],"advantage.":[107],"This":[108,180],"article":[109,181],"investigates":[110],"importance":[112],"relation":[117],"other":[119],"purchase":[120],"criteria":[121],"planning.":[125],"The":[126],"results":[127],"Adaptive":[130],"Choice-Based":[131],"Conjoint":[132],"analysis":[133],"(ACBC)":[134],"with":[135,175,183],"planners":[138],"suggest":[139],"that":[140],"role":[142],"planning":[149],"limited":[151],"secondary":[153],"price":[155,166],"its":[157],"influence":[158],"varies":[159],"over":[160],"different":[161],"career":[162],"levels.":[163],"Furthermore,":[164],"premium":[167],"can":[168],"be":[169],"obtained":[170],"brand":[174],"higher":[177],"perceived":[178],"utility.":[179],"concludes":[182],"implications":[184],"companies.":[187]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2021-04-13T00:00:00"}
