{"id":"https://openalex.org/W3146908191","doi":"https://doi.org/10.25287/ohuiibf.779349","title":"\u00d6rgu\u0308tsel performans ve i\u015fveren markas\u0131 aras\u0131ndaki ili\u015fkiyi beyin g\u00f6ru\u0308ntu\u0308leme y\u00f6ntemiyle \u00f6l\u00e7u\u0308mlemeye dair ke\u015ffedici bir \u00e7al\u0131\u015fma","display_name":"\u00d6rgu\u0308tsel performans ve i\u015fveren markas\u0131 aras\u0131ndaki ili\u015fkiyi beyin g\u00f6ru\u0308ntu\u0308leme y\u00f6ntemiyle \u00f6l\u00e7u\u0308mlemeye dair ke\u015ffedici bir \u00e7al\u0131\u015fma","publication_year":2021,"publication_date":"2021-03-30","ids":{"openalex":"https://openalex.org/W3146908191","doi":"https://doi.org/10.25287/ohuiibf.779349","mag":"3146908191"},"language":"tr","primary_location":{"id":"doi:10.25287/ohuiibf.779349","doi":"https://doi.org/10.25287/ohuiibf.779349","is_oa":true,"landing_page_url":"https://doi.org/10.25287/ohuiibf.779349","pdf_url":null,"source":{"id":"https://openalex.org/S4210240322","display_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2564-6931","issn":["2564-6931"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318289","host_organization_name":"Ni\u011fde \u00d6mer Halisdemir University","host_organization_lineage":["https://openalex.org/P4310318289"],"host_organization_lineage_names":["Ni\u011fde \u00d6mer Halisdemir University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.25287/ohuiibf.779349","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032032198","display_name":"Arzu G\u0130R\u0130\u015eKEN","orcid":"https://orcid.org/0000-0003-0295-7976","observed_orcids":["https://orcid.org/0000-0003-0295-7976"]},"institutions":[{"id":"https://openalex.org/I42317466","display_name":"Alt\u0131nba\u015f University","ror":"https://ror.org/0145w8333","country_code":"TR","type":"education","lineage":["https://openalex.org/I42317466"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Arzu G\u0130R\u0130\u015eKEN","raw_affiliation_strings":["ALTINBA\u015e \u00dcN\u0130VERS\u0130TES\u0130"],"raw_orcid":"https://orcid.org/0000-0003-0295-7976","affiliations":[{"raw_affiliation_string":"ALTINBA\u015e \u00dcN\u0130VERS\u0130TES\u0130","institution_ids":["https://openalex.org/I42317466"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032032198"],"corresponding_institution_ids":["https://openalex.org/I42317466"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"14","issue":"2","first_page":"642","last_page":"655"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.334199994802475,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.334199994802475,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.1988999992609024,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","score":0.0681999996304512,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":0.8820000290870667},{"id":"https://openalex.org/keywords/organizational-performance","display_name":"organizational performance","score":0.8669999837875366},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.8040000200271606},{"id":"https://openalex.org/keywords/functional-near-infrared-spectroscopy","display_name":"functional near-infrared spectroscopy","score":0.7910000085830688},{"id":"https://openalex.org/keywords/employee-perceptions","display_name":"employee perceptions","score":0.38999998569488525},{"id":"https://openalex.org/keywords/emotional-responses","display_name":"emotional responses","score":0.41600000858306885},{"id":"https://openalex.org/keywords/neuronal-activity","display_name":"neuronal activity","score":0.5490000247955322},{"id":"https://openalex.org/keywords/internal-marketing","display_name":"internal marketing","score":0.453000009059906},{"id":"https://openalex.org/keywords/neuroeconomics","display_name":"neuroeconomics","score":0.34599998593330383}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4309979975223541},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.42150694131851196},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3574233949184418},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.254210889339447}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.25287/ohuiibf.779349","doi":"https://doi.org/10.25287/ohuiibf.779349","is_oa":true,"landing_page_url":"https://doi.org/10.25287/ohuiibf.779349","pdf_url":null,"source":{"id":"https://openalex.org/S4210240322","display_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2564-6931","issn":["2564-6931"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318289","host_organization_name":"Ni\u011fde \u00d6mer Halisdemir University","host_organization_lineage":["https://openalex.org/P4310318289"],"host_organization_lineage_names":["Ni\u011fde \u00d6mer Halisdemir University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/779349","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/ohuiibf/issue/61334/779349","pdf_url":null,"source":{"id":"https://openalex.org/S4210240322","display_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2564-6931","issn":["2564-6931"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318289","host_organization_name":"Ni\u011fde \u00d6mer Halisdemir University","host_organization_lineage":["https://openalex.org/P4310318289"],"host_organization_lineage_names":["Ni\u011fde \u00d6mer Halisdemir University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.25287/ohuiibf.779349","doi":"https://doi.org/10.25287/ohuiibf.779349","is_oa":true,"landing_page_url":"https://doi.org/10.25287/ohuiibf.779349","pdf_url":null,"source":{"id":"https://openalex.org/S4210240322","display_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2564-6931","issn":["2564-6931"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318289","host_organization_name":"Ni\u011fde \u00d6mer Halisdemir University","host_organization_lineage":["https://openalex.org/P4310318289"],"host_organization_lineage_names":["Ni\u011fde \u00d6mer Halisdemir University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00d6mer Halisdemir \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W1557716019","https://openalex.org/W1964407238","https://openalex.org/W2020157956","https://openalex.org/W2033661881","https://openalex.org/W2038305895","https://openalex.org/W2039011707","https://openalex.org/W2077682853","https://openalex.org/W2101166440","https://openalex.org/W2168963208","https://openalex.org/W2891902793","https://openalex.org/W2912723161","https://openalex.org/W2952405259","https://openalex.org/W3121590070"],"related_works":["https://openalex.org/W4205990230","https://openalex.org/W4405875873","https://openalex.org/W7216814330","https://openalex.org/W3174530755","https://openalex.org/W2810485096","https://openalex.org/W2990299450","https://openalex.org/W7131963246","https://openalex.org/W4396510724","https://openalex.org/W7219479549","https://openalex.org/W7001321554"],"abstract_inverted_index":{"Disiplinler":[0],"aras\u0131":[1,21],"yaklas\u0327\u0131mlar":[2],"yo\u0308netim":[3,34],"bilimlerinde":[4],"s\u0131kl\u0131kla":[5],"gu\u0308ndeme":[6],"gelmeye":[7],"bas\u0327lam\u0131s\u0327t\u0131r.":[8],"Profesyonel":[9],"eksende":[10],"o\u0308rgu\u0308tlerin":[11],"daha":[12,25],"verimli":[13],"hale":[14],"gelmesi,":[15],"c\u0327al\u0131s\u0327anlar\u0131n":[16,43,91,117],"performanslar\u0131n\u0131n":[17],"artmas\u0131":[18],"ic\u0327in":[19],"disiplinler":[20],"yo\u0308ntemleri":[22],"kullanarak":[23],"onlar\u0131":[24],"iyi":[26],"anlaman\u0131n":[27],"o\u0308nemi":[28],"anlas\u0327\u0131lmaya":[29],"bas\u0327lanm\u0131s\u0327t\u0131r.":[30],"Bu":[31,83],"c\u0327al\u0131s\u0327mada":[32],"no\u0308robilim,":[33],"bilimleri":[35],"ve":[36,55],"ic\u0327sel":[37],"pazarlama":[38],"gibi":[39],"farkl\u0131":[40],"disiplinlerden":[41],"faydalan\u0131larak":[42],"alg\u0131s\u0131n\u0131":[44],"o\u0308lc\u0327mek":[45],"mu\u0308mku\u0308n":[46],"olmus\u0327tur.":[47],"I\u0307c\u0327sel":[48],"pazarlama,":[49],"buna":[50],"bag\u0306l\u0131":[51],"olarak":[52,97],"I\u0307s\u0327veren":[53],"markas\u0131":[54,105,122,187],"kurumsal":[56],"marka":[57,68,70,156,168,189],"kis\u0327ilig\u0306i":[58,71,157,169,190],"kavramlar\u0131n\u0131n":[59],"birlikte":[60],"kullan\u0131ld\u0131g\u0306\u0131":[61],"c\u0327al\u0131s\u0327malara":[62],"literatu\u0308rde":[63,81],"rastlamak":[64],"mu\u0308mku\u0308ndu\u0308r.":[65],"C\u0327al\u0131s\u0327anlar\u0131n":[66],"is\u0327veren":[67,92,104,121,163,186],"alg\u0131s\u0131n\u0131,":[69],"deg\u0306is\u0327kenleri":[72,158,191],"nezdinde":[73,192],"beyin":[74,87,143,174],"go\u0308ru\u0308ntu\u0308leme":[75,88,115,144],"yo\u0308ntemleriyle":[76,116],"o\u0308lc\u0327u\u0308mlendig\u0306i":[77],"bir":[78,125,167],"c\u0327al\u0131s\u0327ma":[79],"ise":[80],"bulunmamaktad\u0131r.":[82],"c\u0327al\u0131s\u0327man\u0131n":[84],"temel":[85,131],"amac\u0131,":[86],"yo\u0308ntemlerinden":[89,145],"faydalanarak":[90],"markas\u0131na":[93],"dair":[94],"alg\u0131lar\u0131n\u0131":[95],"bilis\u0327sel":[96],"ifade":[98],"edemedig\u0306i":[99],"durumlarda":[100],"dahi":[101],"o\u0308lc\u0327u\u0308mleyebilmektir.":[102],"Bo\u0308ylelikle":[103,183],"alg\u0131s\u0131n\u0131n":[106],"duygusal":[107,118,134],"boyutlar\u0131na":[108],"da":[109],"ulas\u0327arak":[110],"o\u0308rgu\u0308tsel":[111],"performans\u0131":[112],"art\u0131rmak":[113],"amac\u0327lanm\u0131s\u0327t\u0131r.Beyin":[114],"reaksiyonlar\u0131n\u0131n":[119],"anlas\u0327\u0131lmas\u0131n\u0131n,":[120],"kavram\u0131na":[123],"yeni":[124],"boyut":[126],"katacag\u0306\u0131":[127],"du\u0308s\u0327u\u0308nu\u0308lmektedir.":[128],"Bunun":[129],"en":[130],"sebebi":[132],"insanlar\u0131n":[133],"reaksiyonlar\u0131n\u0131":[135],"artiku\u0308le":[136],"etmede":[137],"zorluk":[138],"yas\u0327amalar\u0131d\u0131r.":[139],"I\u0307fade":[140],"edilemeyen":[141],"duygulara":[142],"fNIRS":[146,153],"(functional":[147],"near":[148],"infrared":[149],"spectoscopy)":[150],"ile":[151],"ulas\u0327\u0131lm\u0131s\u0327t\u0131r.":[152],"o\u0308lc\u0327u\u0308mlerinde":[154],"kullan\u0131lacak":[155],"o\u0308n":[159],"aras\u0327t\u0131rmayla":[160],"belirlenmis\u0327tir.":[161],"Sonras\u0131nda,":[162],"markas\u0131n\u0131n":[164],"logosuyla,":[165],"her":[166],"deg\u0306is\u0327keninin":[170],"ne":[171],"kadar":[172],"o\u0308zdes\u0327les\u0327tig\u0306i":[173],"go\u0308ru\u0308ntu\u0308lemesi":[175],"yo\u0308ntemiyle":[176],"no\u0308ral":[177],"aktiviteyi":[178],"dikkate":[179],"alarak":[180],"tespit":[181],"edilmis\u0327tir.":[182],"beyan":[184],"olmaks\u0131z\u0131n":[185],"alg\u0131s\u0131,":[188],"aras\u0327t\u0131r\u0131lm\u0131s\u0327t\u0131r.":[193]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2021-04-13T00:00:00"}