{"id":"https://openalex.org/W3146570563","doi":null,"title":"A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENT WITH SELF-CONGRUENCE THEORY: INVESTIGATING THE CONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITS POSITIVE AND NEGATIVE OUTCOMES","display_name":"A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENT WITH SELF-CONGRUENCE THEORY: INVESTIGATING THE CONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITS POSITIVE AND NEGATIVE OUTCOMES","publication_year":2020,"publication_date":"2020-05-27","ids":{"openalex":"https://openalex.org/W3146570563","mag":"3146570563"},"language":"en","primary_location":{"id":"mag:3146570563","doi":null,"is_oa":false,"landing_page_url":"http://proceedings.emac-online.org/pdfs/A2020-64244.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009770226","display_name":"Mehmet \u00d6zer","orcid":"https://orcid.org/0000-0002-5777-3165","observed_orcids":["https://orcid.org/0000-0002-5777-3165"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mehmet \u00d6ZER","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5777-3165","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059078441","display_name":"Alper \u00d6zer","orcid":"https://orcid.org/0000-0002-2886-7314","observed_orcids":["https://orcid.org/0000-0002-2886-7314"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alper \u00d6zer","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2886-7314","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5043623454","display_name":"Ak\u0131n Ko\u00e7ak","orcid":"https://orcid.org/0000-0001-8116-9243","observed_orcids":["https://orcid.org/0000-0001-8116-9243"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ak\u0131n Ko\u00e7ak","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8116-9243","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1923,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.60550495,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-attachment","display_name":"celebrity attachment","score":0.9330000281333923},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8209999799728394},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.5920000076293945},{"id":"https://openalex.org/keywords/positive-and-negative-outcomes","display_name":"positive and negative outcomes","score":0.7910000085830688}],"concepts":[{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.7024849653244019},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6211392879486084},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6093800067901611},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5957971215248108},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5832934975624084},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.45779189467430115},{"id":"https://openalex.org/C119477188","wikidata":"https://www.wikidata.org/wiki/Q909609","display_name":"Attachment theory","level":2,"score":0.45246127247810364},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.4188218116760254},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2649158835411072},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18888962268829346},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.17401954531669617},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3146570563","doi":null,"is_oa":false,"landing_page_url":"http://proceedings.emac-online.org/pdfs/A2020-64244.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W438476270","https://openalex.org/W1534335739","https://openalex.org/W1964924375","https://openalex.org/W2001423051","https://openalex.org/W2011966193","https://openalex.org/W2017947707","https://openalex.org/W2018382221","https://openalex.org/W2026149024","https://openalex.org/W2043225636","https://openalex.org/W2062350780","https://openalex.org/W2064820785","https://openalex.org/W2076389556","https://openalex.org/W2083980187","https://openalex.org/W2096341672","https://openalex.org/W2104755990","https://openalex.org/W2106096361","https://openalex.org/W2113833762","https://openalex.org/W2115612291","https://openalex.org/W2128068758","https://openalex.org/W2129496237","https://openalex.org/W2145342181","https://openalex.org/W2150238850","https://openalex.org/W2724582867","https://openalex.org/W2767018986","https://openalex.org/W2770065543","https://openalex.org/W2924951239","https://openalex.org/W4235678817","https://openalex.org/W4247564017"],"related_works":["https://openalex.org/W2738640594","https://openalex.org/W2909297461","https://openalex.org/W2906569835","https://openalex.org/W2884797556","https://openalex.org/W2968849657","https://openalex.org/W3040871915","https://openalex.org/W2747285019","https://openalex.org/W2926210791","https://openalex.org/W7066439111","https://openalex.org/W2945025274"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2021-04-13T00:00:00"}
