{"id":"https://openalex.org/W3145533539","doi":"https://doi.org/10.4038/sljmuok.v6i1.36","title":"Social Media Marketing: An Empirical Review on Contents and Applications","display_name":"Social Media Marketing: An Empirical Review on Contents and Applications","publication_year":2020,"publication_date":"2020-06-30","ids":{"openalex":"https://openalex.org/W3145533539","doi":"https://doi.org/10.4038/sljmuok.v6i1.36","mag":"3145533539"},"language":"en","primary_location":{"id":"doi:10.4038/sljmuok.v6i1.36","doi":"https://doi.org/10.4038/sljmuok.v6i1.36","is_oa":true,"landing_page_url":"https://doi.org/10.4038/sljmuok.v6i1.36","pdf_url":null,"source":{"id":"https://openalex.org/S4394735725","display_name":"Sri Lanka Journal of Marketing","issn_l":"1800-4989","issn":["1800-4989","2719-2598"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sri Lanka Journal of Marketing","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W3145533539"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.4038/sljmuok.v6i1.36","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112457037","display_name":"A. Siriwardana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"A. Siriwardana","raw_affiliation_strings":["ACBT Campus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ACBT Campus","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034538609","display_name":"Nurlida Binti Ismail","orcid":"https://orcid.org/0000-0001-7436-7671","observed_orcids":["https://orcid.org/0000-0001-7436-7671"]},"institutions":[{"id":"https://openalex.org/I4210143550","display_name":"Taylor's University","ror":"https://ror.org/0498pcx51","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210143550"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nurlida Ismail","raw_affiliation_strings":["Taylor\u2019s University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Taylor\u2019s University","institution_ids":["https://openalex.org/I4210143550"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112457037"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3846,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.70570141,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"6","issue":"1","first_page":"54","last_page":"79"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.8259999752044678},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.8190000057220459},{"id":"https://openalex.org/keywords/traffic-generation","display_name":"traffic generation","score":0.8309999704360962},{"id":"https://openalex.org/keywords/customer-interaction","display_name":"customer interaction","score":0.7310000061988831},{"id":"https://openalex.org/keywords/information-sharing","display_name":"information sharing","score":0.8870000243186951},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.6869999766349792}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.758621871471405},{"id":"https://openalex.org/C2776809875","wikidata":"https://www.wikidata.org/wiki/Q1375963","display_name":"Converse","level":2,"score":0.6689662337303162},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5486293435096741},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5037881731987},{"id":"https://openalex.org/C2776854237","wikidata":"https://www.wikidata.org/wiki/Q6031064","display_name":"Information sharing","level":2,"score":0.4366387128829956},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.42584747076034546},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3671366572380066},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3495320975780487},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.348426878452301},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2506431043148041},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19894054532051086},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1495484709739685},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4038/sljmuok.v6i1.36","doi":"https://doi.org/10.4038/sljmuok.v6i1.36","is_oa":true,"landing_page_url":"https://doi.org/10.4038/sljmuok.v6i1.36","pdf_url":null,"source":{"id":"https://openalex.org/S4394735725","display_name":"Sri Lanka Journal of Marketing","issn_l":"1800-4989","issn":["1800-4989","2719-2598"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sri Lanka Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.4038/sljmuok.v6i1.36","doi":"https://doi.org/10.4038/sljmuok.v6i1.36","is_oa":true,"landing_page_url":"https://doi.org/10.4038/sljmuok.v6i1.36","pdf_url":null,"source":{"id":"https://openalex.org/S4394735725","display_name":"Sri Lanka Journal of Marketing","issn_l":"1800-4989","issn":["1800-4989","2719-2598"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sri Lanka Journal of Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2269721265","https://openalex.org/W7215428735","https://openalex.org/W4213186370","https://openalex.org/W4389575111","https://openalex.org/W4407535544","https://openalex.org/W3191579436","https://openalex.org/W6911130123","https://openalex.org/W4407550033","https://openalex.org/W4310416263","https://openalex.org/W7103901734"],"abstract_inverted_index":{"Today\u2019s":[0],"world":[1],"being":[2,19],"in":[3,90,103,111,206],"the":[4,23,31,36,73,79,94,101,108,118,178,193,207],"middle":[5],"of":[6,26,30,35,38,54,60,67,75,82,120,135,141,181,192],"a":[7,52,133,145,185,190,203],"social":[8,16,39,121,157,182,200],"media":[9,17,40,122,158,201],"revolution,":[10],"it":[11,196],"is":[12,202],"more":[13],"evident,":[14],"that":[15,199],"are":[18,42],"widely":[20],"utilized":[21],"with":[22,51,132],"end":[24],"goal":[25],"communication.":[27,112],"A":[28],"few":[29],"most":[32],"significant":[33,204],"advantages":[34,70],"utilization":[37],"networking":[41],"creating":[43],"awareness,":[44,126],"engagement,":[45,127],"drive":[46,128],"traffic,":[47,129],"interaction,":[48,130],"and":[49,56,58,62,84,99,137,139,148,161,169,171],"communication":[50,76,89,131],"gathering":[53,134],"advocates":[55,136],"fans":[57,138],"sharing":[59,140],"information":[61],"knowledge":[63],"among":[64,78],"various":[65],"groups":[66],"individuals.":[68,80],"These":[69],"likewise":[71],"promote":[72],"expansion":[74],"skills":[77],"Innovation":[81],"technology":[83],"online":[85],"tools":[86],"have":[87],"enhanced":[88],"endless":[91],"means,":[92],"yet":[93],"very":[95],"manner":[96],"we":[97,105],"communicate":[98],"even":[100],"ways":[102],"which":[104],"converse,":[106],"exhibit":[107],"subsequent":[109],"change":[110],"This":[113],"research":[114],"aims":[115],"to":[116,152,176],"analyze":[117],"effect":[119],"marketing":[123,159,209],"activities":[124],"on":[125,156],"information.":[142],"Paper":[143],"followed":[144],"deductive":[146],"approach":[147],"this":[149],"paper":[150],"attempts":[151],"review":[153],"current":[154,166],"scholarly":[155],"literature":[160],"research,":[162],"including":[163],"its":[164],"beginnings,":[165],"usage,":[167],"benefits":[168],"downsides,":[170],"best":[172],"practices.":[173],"Further":[174],"examinations":[175],"uncover":[177],"vital":[179],"job":[180],"media,":[183],"inside":[184],"digitalized":[186],"business":[187],"period.":[188],"As":[189],"result":[191],"comprehensive":[194],"analysis,":[195],"undoubtedly":[197],"displays":[198],"power":[205],"present":[208],"context.":[210]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2021-04-13T00:00:00"}