{"id":"https://openalex.org/W3143717481","doi":"https://doi.org/10.35395/1728-000-008-030","title":"\u0623\u062b\u0631 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a :, \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0648\u0643\u0627\u0644\u0627\u062a \u0645\u0635\u0631\u0641 \u0633\u0648\u0633\u064a\u064a\u062a\u064a \u062c\u0646\u0631\u0627\u0644 \u0627\u0644\u062c\u0632\u0627\u0626\u0631 (\u0642\u0633\u0646\u0637\u064a\u0646\u0629)","display_name":"\u0623\u062b\u0631 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a :, \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0648\u0643\u0627\u0644\u0627\u062a \u0645\u0635\u0631\u0641 \u0633\u0648\u0633\u064a\u064a\u062a\u064a \u062c\u0646\u0631\u0627\u0644 \u0627\u0644\u062c\u0632\u0627\u0626\u0631 (\u0642\u0633\u0646\u0637\u064a\u0646\u0629)","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W3143717481","doi":"https://doi.org/10.35395/1728-000-008-030","mag":"3143717481"},"language":"ar","primary_location":{"id":"doi:10.35395/1728-000-008-030","doi":"https://doi.org/10.35395/1728-000-008-030","is_oa":true,"landing_page_url":"https://doi.org/10.35395/1728-000-008-030","pdf_url":null,"source":{"id":"https://openalex.org/S5407056057","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","issn_l":"1111-505X","issn":["1111-505X","2588-2007"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310315378","host_organization_name":"Constantine 1 University","host_organization_lineage":["https://openalex.org/P4310315378"],"host_organization_lineage_names":["Constantine 1 University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.35395/1728-000-008-030","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022726149","display_name":"\u0623\u0633\u0645\u0627\u0621 \u062f\u0631\u062f\u0648\u0631","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u0623\u0633\u0645\u0627\u0621 \u062f\u0631\u062f\u0648\u0631","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5022726149"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"2","first_page":"488","last_page":"488"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6068999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6068999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11543","display_name":"Employee Performance and Motivation","score":0.1753000020980835,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.06809999793767929,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-knowledge","display_name":"marketing knowledge","score":0.9890000224113464},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":0.9929999709129333},{"id":"https://openalex.org/keywords/bank-marketing","display_name":"bank marketing","score":0.45500001311302185},{"id":"https://openalex.org/keywords/societe-generale","display_name":"Soci\u00e9t\u00e9 G\u00e9n\u00e9rale","score":0.8330000042915344},{"id":"https://openalex.org/keywords/banking-agencies","display_name":"banking agencies","score":0.6100000143051147},{"id":"https://openalex.org/keywords/marketing-personnel","display_name":"marketing personnel","score":0.3230000138282776}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25379616022109985}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35395/1728-000-008-030","doi":"https://doi.org/10.35395/1728-000-008-030","is_oa":true,"landing_page_url":"https://doi.org/10.35395/1728-000-008-030","pdf_url":null,"source":{"id":"https://openalex.org/S5407056057","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","issn_l":"1111-505X","issn":["1111-505X","2588-2007"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310315378","host_organization_name":"Constantine 1 University","host_organization_lineage":["https://openalex.org/P4310315378"],"host_organization_lineage_names":["Constantine 1 University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","raw_type":"journal-article"},{"id":"mag:2787688979","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/33942","pdf_url":null,"source":{"id":"https://openalex.org/S4306537558","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629 \u0644\u062c\u0627\u0645\u0639\u0629 \u0623\u0645 \u0627\u0644\u0628\u0648\u0627\u0642\u064a","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629 \u0644\u062c\u0627\u0645\u0639\u0629 \u0623\u0645 \u0627\u0644\u0628\u0648\u0627\u0642\u064a","raw_type":null}],"best_oa_location":{"id":"doi:10.35395/1728-000-008-030","doi":"https://doi.org/10.35395/1728-000-008-030","is_oa":true,"landing_page_url":"https://doi.org/10.35395/1728-000-008-030","pdf_url":null,"source":{"id":"https://openalex.org/S5407056057","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","issn_l":"1111-505X","issn":["1111-505X","2588-2007"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310315378","host_organization_name":"Constantine 1 University","host_organization_lineage":["https://openalex.org/P4310315378"],"host_organization_lineage_names":["Constantine 1 University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2787688979","https://openalex.org/W2995634618","https://openalex.org/W4411884372","https://openalex.org/W2795656688","https://openalex.org/W3097725233","https://openalex.org/W2918661187","https://openalex.org/W4411811207","https://openalex.org/W3033182649","https://openalex.org/W2785882027","https://openalex.org/W3009519060"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-04-13T00:00:00"}
