{"id":"https://openalex.org/W3140886583","doi":null,"title":"Strategi Pemasaran World of Mouth dan Online Dalam Sentra Industri Rumah Abon Ikan Lele di Jiwan Kabupaten Madiun","display_name":"Strategi Pemasaran World of Mouth dan Online Dalam Sentra Industri Rumah Abon Ikan Lele di Jiwan Kabupaten Madiun","publication_year":2020,"publication_date":"2020-11-30","ids":{"openalex":"https://openalex.org/W3140886583","mag":"3140886583"},"language":"id","primary_location":{"id":"mag:3140886583","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.seminar-id.com/index.php/jrespro/article/download/519/368","pdf_url":null,"source":{"id":"https://openalex.org/S4220650887","display_name":"Journal of Social Responsibility Projects by Higher Education Forum","issn_l":"2723-1674","issn":["2723-1674"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Social Responsibility Projects by Higher Education Forum","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejurnal.seminar-id.com/index.php/jrespro/article/download/519/368","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070316363","display_name":"Dian Citaningtyas Ari Kadi","orcid":"https://orcid.org/0000-0001-6482-1228","observed_orcids":["https://orcid.org/0000-0001-6482-1228"]},"institutions":[{"id":"https://openalex.org/I4210109103","display_name":"Universitas PGRI Madiun","ror":"https://ror.org/01vt7w207","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109103"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dian Citaningtyas Ari Kadi","raw_affiliation_strings":["Universitas PGRI Madiun, Madiun"],"raw_orcid":"https://orcid.org/0000-0001-6482-1228","affiliations":[{"raw_affiliation_string":"Universitas PGRI Madiun, Madiun","institution_ids":["https://openalex.org/I4210109103"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031767285","display_name":"Rizal Ula Ananta Fauzi","orcid":"https://orcid.org/0000-0003-2301-3413","observed_orcids":["https://orcid.org/0000-0003-2301-3413"]},"institutions":[{"id":"https://openalex.org/I4210109103","display_name":"Universitas PGRI Madiun","ror":"https://ror.org/01vt7w207","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109103"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rizal Ula Ananta Fauzi","raw_affiliation_strings":["Universitas PGRI Madiun, Madiun"],"raw_orcid":"https://orcid.org/0000-0003-2301-3413","affiliations":[{"raw_affiliation_string":"Universitas PGRI Madiun, Madiun","institution_ids":["https://openalex.org/I4210109103"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055420946","display_name":"Bima Budi Cahyana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210109103","display_name":"Universitas PGRI Madiun","ror":"https://ror.org/01vt7w207","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109103"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bima Budi Cahyana","raw_affiliation_strings":["Universitas PGRI Madiun, Madiun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Madiun, Madiun","institution_ids":["https://openalex.org/I4210109103"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210109103"],"apc_list":null,"apc_paid":null,"fwci":3.3915,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.93686001,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"1","issue":"2","first_page":"49","last_page":"52"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.8709999918937683},{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.8669999837875366},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9860000014305115},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9620000123977661},{"id":"https://openalex.org/keywords/fish-processing-industry","display_name":"fish processing industry","score":0.6159999966621399},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8949999809265137},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.5920000076293945}],"concepts":[{"id":"https://openalex.org/C2778189562","wikidata":"https://www.wikidata.org/wiki/Q59576","display_name":"Catfish","level":3,"score":0.8651837110519409},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6360636949539185},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5294608473777771},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4764309823513031},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.35907989740371704},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34652358293533325},{"id":"https://openalex.org/C2909208804","wikidata":"https://www.wikidata.org/wiki/Q127282","display_name":"Fish <Actinopterygii>","level":2,"score":0.2985135316848755},{"id":"https://openalex.org/C505870484","wikidata":"https://www.wikidata.org/wiki/Q180538","display_name":"Fishery","level":1,"score":0.25332921743392944},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1946956217288971},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.08470222353935242},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3140886583","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.seminar-id.com/index.php/jrespro/article/download/519/368","pdf_url":null,"source":{"id":"https://openalex.org/S4220650887","display_name":"Journal of Social Responsibility Projects by Higher Education Forum","issn_l":"2723-1674","issn":["2723-1674"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Social Responsibility Projects by Higher Education Forum","raw_type":null}],"best_oa_location":{"id":"mag:3140886583","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.seminar-id.com/index.php/jrespro/article/download/519/368","pdf_url":null,"source":{"id":"https://openalex.org/S4220650887","display_name":"Journal of Social Responsibility Projects by Higher Education Forum","issn_l":"2723-1674","issn":["2723-1674"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Social Responsibility Projects by Higher Education Forum","raw_type":null},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.48510000109672546,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4313392067","https://openalex.org/W7215840655","https://openalex.org/W7223065920","https://openalex.org/W7217737938","https://openalex.org/W3204017996","https://openalex.org/W4281935564","https://openalex.org/W4385368327","https://openalex.org/W4321483671","https://openalex.org/W4415776278","https://openalex.org/W4301895149"],"abstract_inverted_index":{"Micro,":[0],"Small":[1],"and":[2,63,107],"Medium":[3],"Enterprises":[4],"(MSMEs)":[5],"we":[6,136],"choose":[7],"to":[8,70],"be":[9],"engaged":[10],"in":[11,21,26,37,52,86,111],"the":[12,71,90,100,122],"center":[13],"of":[14,88,113,134],"making":[15],"catfish":[16,33,74,91],"floss,":[17],"which":[18],"is":[19,34,75,93,118],"located":[20],"Madiun":[22],"Regency,":[23],"more":[24,97,128],"precisely":[25],"Jiwan.":[27],"This":[28],"processed":[29,53],"product":[30],"made":[31],"from":[32,55,79,81],"still":[35,42,50],"not":[36,76],"high":[38],"demand":[39],"because":[40],"people":[41],"don't":[43],"know":[44,46],"or":[45,96],"it.":[47],"The":[48],"community":[49],"believes":[51],"products":[54],"other":[56,82],"basic":[57,83],"ingredients,":[58],"such":[59],"as":[60],"shredded":[61,64,73,80],"chicken":[62],"beef.":[65],"In":[66],"fact,":[67],"when":[68],"compared":[69],"taste,":[72],"much":[77,94],"different":[78],"ingredients.":[84],"And":[85],"terms":[87,112],"price,":[89],"floss":[92],"cheaper":[95],"affordable":[98],"than":[99],"others.":[101],"Therefore,":[102],"our":[103],"group":[104],"will":[105,125,137],"propose":[106],"help":[108],"this":[109],"business":[110],"marketing":[114,141],"so":[115],"that":[116],"it":[117],"better":[119],"known":[120],"by":[121],"public.":[123],"We":[124],"carry":[126],"out":[127],"intensive":[129],"promotions,":[130],"besides":[131],"through":[132,143],"word":[133],"mouth,":[135],"also":[138],"apply":[139],"online":[140],"strategies":[142],"social":[144],"media.":[145]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2021-04-13T00:00:00"}