{"id":"https://openalex.org/W3140791772","doi":null,"title":"Consistently #TeamNatural: How Natural Hair Brands Intersect Natural Hair, Black Culture, and Community-Building Using Social Media","display_name":"Consistently #TeamNatural: How Natural Hair Brands Intersect Natural Hair, Black Culture, and Community-Building Using Social Media","publication_year":2018,"publication_date":"2018-04-01","ids":{"openalex":"https://openalex.org/W3140791772","mag":"3140791772"},"language":"en","primary_location":{"id":"pmh:oai:deepblue.lib.umich.edu:2027.42/147380","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2027.42/147380","pdf_url":"https://hdl.handle.net/2027.42/147380","source":{"id":"https://openalex.org/S4306400393","display_name":"Deep Blue (University of Michigan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I27837315","host_organization_name":"University of Michigan","host_organization_lineage":["https://openalex.org/I27837315"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/2027.42/147380","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082813923","display_name":"Ramia Mitchell","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ramia Mitchell","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5082813923"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6371999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6371999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.12700000405311584,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.1185000017285347,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/natural-hair","display_name":"natural hair","score":0.7210000157356262},{"id":"https://openalex.org/keywords/black-women","display_name":"Black women","score":0.7179999947547913},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8399999737739563},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.8989999890327454},{"id":"https://openalex.org/keywords/hashtags","display_name":"hashtags","score":0.7210000157356262},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.7699999809265137},{"id":"https://openalex.org/keywords/colorism","display_name":"colorism","score":0.9879999756813049},{"id":"https://openalex.org/keywords/black-culture","display_name":"Black culture","score":0.6299999952316284},{"id":"https://openalex.org/keywords/brand-community-building","display_name":"brand community building","score":0.4169999957084656}],"concepts":[{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.760347843170166},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.44239795207977295},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3353867828845978},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2530352771282196},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1694352626800537},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08644741773605347},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.08082807064056396}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:deepblue.lib.umich.edu:2027.42/147380","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2027.42/147380","pdf_url":"https://hdl.handle.net/2027.42/147380","source":{"id":"https://openalex.org/S4306400393","display_name":"Deep Blue (University of Michigan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I27837315","host_organization_name":"University of Michigan","host_organization_lineage":["https://openalex.org/I27837315"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},{"id":"mag:3140791772","doi":null,"is_oa":false,"landing_page_url":"http://deepblue.lib.umich.edu/bitstream/2027.42/147380/1/ramiam.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:deepblue.lib.umich.edu:2027.42/147380","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/2027.42/147380","pdf_url":"https://hdl.handle.net/2027.42/147380","source":{"id":"https://openalex.org/S4306400393","display_name":"Deep Blue (University of Michigan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I27837315","host_organization_name":"University of Michigan","host_organization_lineage":["https://openalex.org/I27837315"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.6025999784469604}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3140791772.pdf","grobid_xml":"https://content.openalex.org/works/W3140791772.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W953302862","https://openalex.org/W1989470283","https://openalex.org/W1990547006","https://openalex.org/W2026994338","https://openalex.org/W2039378502","https://openalex.org/W2086550264","https://openalex.org/W2206477918"],"related_works":["https://openalex.org/W7002178362","https://openalex.org/W3157361133","https://openalex.org/W3133905224","https://openalex.org/W7154856971","https://openalex.org/W953302862","https://openalex.org/W3088201296","https://openalex.org/W2981465764","https://openalex.org/W1944573467","https://openalex.org/W3208893847","https://openalex.org/W3170997191"],"abstract_inverted_index":{"Black":[0],"natural":[1,11,35,93,125,132,202],"hair":[2,12,36,94,126,203],"brands":[3,37,127,185,204],"are":[4,148],"an":[5],"important":[6],"aspect":[7],"of":[8,22,74,112,151,160,165,178,195,221],"the":[9,20,31,83,110,118,142,149,158,163,176,193,200,219],"online":[10],"community":[13],"and":[14,56,76,102,115,137,141,162,174,216,225],"have":[15,58],"a":[16,71,152,209],"strong":[17],"presence":[18,150],"in":[19,82,144,167,208],"lives":[21],"black":[23,34,61,92,124,155,201,222],"women.Therefore,":[24],"it":[25],"is":[26,70,87],"critical":[27],"to":[28,40,130,169,183],"better":[29],"understand":[30],"way":[32,84,210],"that":[33,78,85,108,123,211],"market":[38],"themselves":[39],"their":[41,47,52,139,188],"consumers":[42,173],"on":[43,117,154,187],"social":[44,179],"media":[45],"once":[46],"reach":[48],"has":[49],"expanded":[50,186],"beyond":[51],"core":[53],"target":[54],"audience,":[55],"they":[57],"become":[59],"mainstream.While":[60],"women":[62],"often":[63],"reject":[64],"Eurocentric":[65,213],"beauty":[66,86,207,214],"ideals":[67,215],"today,":[68],"there":[69],"long":[72],"history":[73],"colorism":[75],"texturism":[77],"still":[79],"presents":[80],"itself":[81],"presented":[88],"by":[89],"companies,":[90],"including":[91],"brands.A":[95],"grounded":[96],"theory":[97],"approach":[98],"along":[99],"with":[100,135,172],"open":[101],"axial":[103],"coding":[104],"allowed":[105],"data":[106],"collection":[107],"encouraged":[109],"formation":[111],"recurring":[113],"patterns":[114],"concepts.Based":[116],"findings,":[119],"this":[120],"analysis":[121],"argues":[122],"use":[128,159,164,194],"Twitter":[129],"validate":[131],"hair,":[133],"bond":[134],"blackness,":[136],"promote":[138],"products":[140],"brand.Interwoven":[143],"these":[145],"three":[146],"themes":[147],"reliance":[153],"cultural":[156],"references,":[157],"hashtags,":[161],"images":[166],"order":[168],"further":[170],"connect":[171],"enjoy":[175],"affordances":[177],"media.Transitioning":[180],"from":[181],"pre-mainstream":[182],"post-mainstream,":[184],"marketing":[189],"tactics":[190],"mainly":[191],"through":[192],"influencers.Even":[196],"after":[197],"becoming":[198],"mainstream,":[199],"consistently":[205],"present":[206],"rejects":[212],"instead":[217],"highlights":[218],"variance":[220],"women's":[223],"hairtypes":[224],"complexions.":[226]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2021-04-13T00:00:00"}