{"id":"https://openalex.org/W3140716236","doi":null,"title":"Pengaruh Social Media Marketing dan Brand Image Terhadap Minat Beli Konsumen Pada Aplikasi Bukalapak","display_name":"Pengaruh Social Media Marketing dan Brand Image Terhadap Minat Beli Konsumen Pada Aplikasi Bukalapak","publication_year":2021,"publication_date":"2021-02-01","ids":{"openalex":"https://openalex.org/W3140716236","mag":"3140716236"},"language":"id","primary_location":{"id":"mag:3140716236","doi":null,"is_oa":false,"landing_page_url":"https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/14381/14165","pdf_url":null,"source":{"id":"https://openalex.org/S4306509625","display_name":"eProceedings of Management","issn_l":"2355-9357","issn":["2355-9357"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I862893732","host_organization_name":"Telkom University","host_organization_lineage":["https://openalex.org/I862893732"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"eProceedings of Management","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030402542","display_name":"Kennyco Jonathan Mangido Asi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I862893732","display_name":"Telkom University","ror":"https://ror.org/0004wsx81","country_code":"ID","type":"education","lineage":["https://openalex.org/I862893732"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kennyco Jonathan Mangido Asi","raw_affiliation_strings":["Telkom  University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telkom  University","institution_ids":["https://openalex.org/I862893732"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063436197","display_name":"Imanuddin Hasbi","orcid":"https://orcid.org/0000-0001-5339-526X","observed_orcids":["https://orcid.org/0000-0001-5339-526X"]},"institutions":[{"id":"https://openalex.org/I862893732","display_name":"Telkom University","ror":"https://ror.org/0004wsx81","country_code":"ID","type":"education","lineage":["https://openalex.org/I862893732"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Imanuddin Hasbi","raw_affiliation_strings":["Telkom  University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Telkom  University","institution_ids":["https://openalex.org/I862893732"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I862893732"],"apc_list":null,"apc_paid":null,"fwci":1.1413,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.8212204,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"8","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8378999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8378999829292297,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.15360000729560852,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.006800000090152025,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9279999732971191},{"id":"https://openalex.org/keywords/bukalapak","display_name":"Bukalapak","score":0.9620000123977661},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7919999957084656},{"id":"https://openalex.org/keywords/online-shopping-apps","display_name":"online shopping apps","score":0.5849999785423279},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8539999723434448},{"id":"https://openalex.org/keywords/bandung-residents","display_name":"Bandung residents","score":0.6819999814033508},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.652999997138977},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.36899998784065247},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.35899999737739563},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.47999998927116394},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.6389999985694885},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.3700000047683716},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.41600000858306885},{"id":"https://openalex.org/keywords/customer-complaints","display_name":"customer complaints","score":0.8799999952316284}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5605028867721558},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.27202191948890686}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3140716236","doi":null,"is_oa":false,"landing_page_url":"https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/14381/14165","pdf_url":null,"source":{"id":"https://openalex.org/S4306509625","display_name":"eProceedings of Management","issn_l":"2355-9357","issn":["2355-9357"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I862893732","host_organization_name":"Telkom University","host_organization_lineage":["https://openalex.org/I862893732"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"eProceedings of Management","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3095965219","https://openalex.org/W7005121948","https://openalex.org/W4319042489","https://openalex.org/W7215797988","https://openalex.org/W3186203751","https://openalex.org/W4401867766","https://openalex.org/W7061184797","https://openalex.org/W4387372108","https://openalex.org/W3120098567","https://openalex.org/W7215087881"],"abstract_inverted_index":{"Abstrak\r\nPerkembangan":[0],"ekonomi":[1,56,62,81],"digital":[2,308],"di":[3,28,176],"Indonesia":[4,29,311,339],"yang":[5,51,72,75,94,109,140,160,170,182,271],"cukup":[6,30],"pesat":[7,31,52],"telah":[8],"memberikan":[9],"dampak":[10],"positif":[11],"untuk":[12,78,99,120,197],"\r\nperekonomian":[13],"nasional":[14],"salah":[15,90,104],"satunya":[16],"adalah":[17,116,145,162,184],"tumbuhnya":[18],"berbagai":[19],"platform":[20],"jual":[21],"beli":[22,102,222],"online":[23,39,329,350],"atau":[24],"ecommerce.":[25],"Perkembangan":[26],"e-commerce":[27,59,337,378,419,429],"hal":[32],"ini":[33,144,278],"ditandai":[34],"dengan":[35,148,155,216,227],"munculnya":[36],"\r\nplatform":[37],"jual-beli":[38],"seperti":[40],"tokopedia,":[41,357],"shopee,":[42,358],"lazada,":[43,359],"bukalapak,":[44],"dan":[45,122,128,172,187,253,293],"lain":[46,270],"lain.":[47],"Dengan":[48],"perkembangan":[49],"\r\ne-commerce":[50],"dapat":[53,237,246],"mempengaruhi":[54],"pertumbuhan":[55,61,80],"Indonesia.":[57],"Pengaruh":[58,124],"\r\nterhadap":[60],"memiliki":[63],"implikasi":[64],"serupa":[65],"terhadap":[66,259],"pertambahan":[67],"PDB":[68],"(produk":[69],"domestik":[70],"\r\nbruto)":[71],"merupakan":[73],"indikator":[74],"umum":[76],"digunakan":[77,95,141,161,183],"mengetahui":[79,121,171],"dari":[82],"\r\ntahun":[83],"ke":[84],"tahun.":[85],"Media":[86,126,251,291,610,656],"sosial":[87,112],"pun":[88],"menjadi":[89],"satu":[91,105],"saluran":[92,114],"pemasaran":[93,115],"perusahaan":[96,106],"e":[97,107],"\r\ncommerce":[98],"menarik":[100],"minat":[101,221],"konsumen,":[103],"commerce":[108],"menggunakan":[110,173],"\r\nmedia":[111],"sebagai":[113],"bukalapak.\r\nPenelitian":[117],"in":[118,310,338,388,460,468,515,543,557,571,635,647],"bertujuan":[119],"menganalisis":[123],"Social":[125,250,290,297,407,609,655],"Marketing":[127,252,292,611,657],"\r\nBrand":[129],"Image":[130,255,614,660],"Terhadap":[131],"Minat":[132,260,283,301],"Beli":[133,261],"Konsumen":[134],"Pada":[135],"Aplikasi":[136],"Bukalapak.":[137],"Metode":[138],"penelitian":[139,143,150,193,275],"\r\ndalam":[142],"metode":[146],"kuantitatif":[147],"jenis":[149],"deskriptif-kausalitas.":[151],"Pengambilan":[152],"\r\nsampel":[153],"dilakukan":[154],"teknik":[156],"non":[157],"probability":[158],"sampling":[159,163,501],"purposive":[164,500],"\r\njumlah":[165],"responden":[166,168],"100":[167,506],"penduduk":[169],"aplikasi":[174,285],"Bukalapak":[175,286,462,514,649],"Kota":[177],"\r\nBandung.":[178],"Teknik":[179],"analisis":[180,185,188,195],"data":[181,519],"deskriptif":[186,196],"regresi":[189],"linier":[190],"berganda.\r\n":[191],"Hasil":[192,277],"berdasarkan":[194],"variabel":[198,209,220,241,249,289],"social":[199,433,450,539],"media":[200,408,434,451,540],"berada":[201,212,223],"dalam":[202,213,224,274],"kategori":[203,214,225],"baik":[204,215,226],"\r\ndengan":[205],"persentase":[206,217,228],"sebesar":[207,229,262],"83,77%,":[208],"brand":[210,454,553],"image":[211,455,554],"\r\nsebesar":[218],"82,1%,":[219],"82,42%,":[230],"\r\nBerdasarkan":[231],"hasil":[232,243],"pengujian":[233],"pengaruh":[234],"secara":[235,256],"parsial":[236],"disimpulkan":[238,247],"bahwa":[239,248,280],"terdapat":[240],"Dari":[242],"\r\nperhitungan":[244],"tersebut":[245],"Brand":[254,294,299,613,659],"\r\nsimultan":[257],"berpengaruh":[258],"58,4%,":[263],"sedangkan":[264],"sisanya":[265],"41,6%":[266],"dipengaruhi":[267],"oleh":[268,288],"\r\nvariabel":[269],"tidak":[272],"diteliti":[273],"ini.":[276],"menggambarkan":[279],"turun":[281],"naiknya":[282],"\r\nBeli":[284],"ditentukan":[287],"Image.\r\n.\r\nKata":[295],"kunci:":[296,662],"Media,":[298],"Image,":[300],"Beli,":[302],"Bukalapak\r\nAbstract\r\nThe":[303],"rapid":[304,365],"development":[305,335,366],"of":[306,322,327,349,367,377,413,427,449,477,504,531,550,578,584,600,644],"the":[307,318,325,347,364,386,414,428,447,461,502,512,532,544,552,558,566,572,585,598,608,623,642,648,654],"economy":[309],"has":[312,382,409],"had":[313],"a":[314,436,472,548,562,576],"positive":[315],"impact":[316],"on":[317,379,535,581],"national":[319],"\r\neconomy,":[320],"one":[321,412,426],"which":[323,393,631],"is":[324,340,344,394,439,471,523,626,651],"growth":[326,381,402],"various":[328],"trading":[330],"platforms":[331],"or":[332],"e-commerce.":[333],"The":[334,375,464,518],"\r\nof":[336,564],"quite":[341],"rapid,":[342],"this":[343,469,636],"indicated":[345],"by":[346,418,493,620,628,653],"emergence":[348],"buying":[351,424,458],"and":[352,361,445,453,525,612,658],"selling":[353],"\r\nplatforms":[354],"such":[355],"as":[356,435],"Bukalapak,":[360],"others.":[362],"With":[363],"ecommerce,":[368],"it":[369,589,603],"can":[370,590,604],"affect":[371,617],"Indonesia's":[372],"economic":[373,380,401],"growth.":[374],"effect":[376,587],"\r\nsimilar":[383],"implications":[384],"for":[385,538],"increase":[387],"GDP":[389],"(gross":[390],"domestic":[391],"product),":[392],"an":[395],"indicator":[396],"commonly":[397],"\r\nused":[398],"to":[399,405,421,443],"determine":[400,444],"from":[403],"year":[404],"year.":[406],"also":[410],"become":[411],"marketing":[415,437,452],"\r\nchannels":[416],"used":[417,467,498,522],"companies":[420],"attract":[422],"consumer":[423,457],"interest,":[425],"\r\ncompanies":[430],"that":[431,593,607,641],"use":[432,511],"channel":[438],"Bukalapak.\r\nThis":[440],"study":[441,533],"aims":[442],"analyze":[446],"influence":[448],"\r\non":[456],"interest":[459,568],"application.":[463],"research":[465,470],"method":[466,486],"\r\nISSN":[473],":":[474],"2355-9357":[475],"e-Proceeding":[476],"Management:":[478],"Vol.8,":[479],"No.1":[480],"Februari":[481],"2021":[482],"|":[483],"Page":[484],"4372\r\nquantitative":[485],"with":[487,547,561,575],"descriptive-causality":[488],"research.":[489],"Sampling":[490],"was":[491,499,556,570],"done":[492],"using":[494],"non-probability":[495],"\r\nsampling":[496],"technique":[497,521],"number":[503],"respondents":[505,507],"who":[508],"know":[509],"\r\nand":[510],"application":[513,650],"Bandung":[516],"City.":[517],"analysis":[520,537],"descriptive\r\nanalysis":[524],"multiple":[526],"linear":[527],"regression":[528],"analysis.\r\nThe":[529],"results":[530,583,599,639],"based":[534],"descriptive":[536],"variables":[541,615],"were":[542],"good":[545,559,573],"\r\ncategory":[546],"percentage":[549,563,577],"83.77%,":[551],"variable":[555,569],"category":[560,574],"82.1%,":[565],"purchase":[567],"82.42%":[579],"Based":[580],"\r\nthe":[582],"partial":[586],"test,":[588],"be":[591,605],"concluded":[592,606],"there":[594],"are":[595,632],"variables.":[596],"From":[597],"these":[601],"\r\ncalculations":[602],"\r\nsimultaneously":[616],"Purchase":[618,645,669],"Intention":[619],"58.4%,":[621],"while":[622],"remaining":[624],"41.6%":[625],"influenced":[627],"other":[629],"\r\nvariables":[630],"not":[633],"researched":[634],"study.":[637],"These":[638],"illustrate":[640],"fluctuation":[643],"\r\nInterest":[646],"determined":[652],"\r\nvariables.\r\nKata":[661],"Produk,":[663],"Price,":[664],"Promotion,":[665],"Place,":[666],"Culture":[667],"Influences,":[668],"Intention,":[670],"Mie":[671],"Sedaap":[672]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2021-04-13T00:00:00"}
