{"id":"https://openalex.org/W3138319973","doi":null,"title":"Posicionamento estrat\u00e9gico ambiental: o caso da Coopnatural.","display_name":"Posicionamento estrat\u00e9gico ambiental: o caso da Coopnatural.","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W3138319973","mag":"3138319973"},"language":"es","primary_location":{"id":"mag:3138319973","doi":null,"is_oa":false,"landing_page_url":"http://dspace.sti.ufcg.edu.br:8080/jspui/bitstream/riufcg/5407/1/RAFAEL%20GOMES%20DA%20COSTA%20-%20TCC%20ADMINISTRA%c3%87%c3%83O%202009..pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002918293","display_name":"R. G. Costa","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"R. G. Costa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5102856126","display_name":"Rafael Gomes da Costa","orcid":"https://orcid.org/0000-0003-2606-8946","observed_orcids":["https://orcid.org/0000-0003-2606-8946"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rafael G. Costa","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2606-8946","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/garment-industry","display_name":"apparel industry","score":0.593999981880188},{"id":"https://openalex.org/keywords/environmental-protection-investment","display_name":"environmental investment","score":0.597000002861023},{"id":"https://openalex.org/keywords/environmental-and-social-responsibility","display_name":"environmental and social responsibility","score":0.5090000033378601},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.7440000176429749},{"id":"https://openalex.org/keywords/socio-environmental-awareness","display_name":"socio-environmental awareness","score":0.7210000157356262},{"id":"https://openalex.org/keywords/campina-grande","display_name":"Campina Grande","score":0.8539999723434448}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4801475405693054},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.452304869890213},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36427366733551025},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3248322606086731},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.16571226716041565}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3138319973","doi":null,"is_oa":false,"landing_page_url":"http://dspace.sti.ufcg.edu.br:8080/jspui/bitstream/riufcg/5407/1/RAFAEL%20GOMES%20DA%20COSTA%20-%20TCC%20ADMINISTRA%c3%87%c3%83O%202009..pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7811999917030334,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"},{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7024281956","https://openalex.org/W2740222456","https://openalex.org/W3118232738","https://openalex.org/W1137568642","https://openalex.org/W2547067538","https://openalex.org/W1973142250","https://openalex.org/W7120764915","https://openalex.org/W3186027383","https://openalex.org/W1598701233","https://openalex.org/W2598173512"],"abstract_inverted_index":{"A":[0],"consciencia":[1],"socio-ambiental":[2],"tem":[3,17,28],"gerado":[4],"oportunidades":[5],"mercadologicas":[6],"significativas\r\npara":[7],"a":[8,14,52,67,75,102],"criacao":[9],"de":[10,39,62,64,69,81,88,94,96,110,113,138],"novos":[11],"negocios.":[12],"Devido":[13],"isto":[15],"empresas":[16,59],"adotado":[18],"aspectos\r\nambientais":[19],"e":[20,85,116,125],"sociais":[21],"no":[22],"planejamento":[23],"estrategico,":[24],"mas":[25],"as":[26,36,120],"mesmas":[27],"encontrado\r\ndificuldades":[29],"em":[30,45],"identificar":[31],"uma":[32,89],"estrategia":[33],"que":[34,101,104,118,126],"satisfaca":[35],"suas":[37,41],"necessidades":[38],"acordo\r\ncom":[40],"contingencias,":[42],"demonstrando-se":[43],"pessimistas":[44],"relacao":[46],"aos":[47],"investimentos\r\nambientais.":[48],"O":[49],"trabalho":[50],"propoe":[51],"analise":[53],"do":[54,60],"posicionamento":[55],"ambiental":[56],"estrategico\r\nadotado":[57],"pelas":[58],"setor":[61],"confeccoes":[63],"Campina":[65],"Grande,":[66],"partir":[68],"um\r\nestudo":[70],"realizado":[71],"na":[72],"CoopNatural.":[73],"Quanto":[74],"metodologia":[76],"utilizada,":[77],"foi":[78,108],"realizada":[79],"uma\r\npesquisa":[80],"carater":[82],"exploratorio,":[83],"descritivo":[84],"qualitativo,":[86],"utilizando-se":[87],"entrevista\r\nsemi-estruturada":[90],"como":[91],"principal":[92],"meio":[93],"levantamento":[95],"dados.":[97],"Os":[98],"resultados":[99],"obtidos\r\nevidenciaram":[100],"empresa":[103],"compoem":[105],"tal":[106],"setor,":[107],"capaz":[109],"incorporar":[111],"uma\r\nimagem":[112],"responsabilidade":[114],"ecologica":[115],"social,":[117],"liga":[119],"praticas":[121],"organizacionais":[122],"ao\r\nproduto":[123],"final,":[124],"investimentos":[127],"ambientais":[128],"podem":[129],"gerar":[130],"retornos":[131],"economicos,":[132],"bem\r\ncomo,":[133],"se":[134],"tornarem":[135],"importantes":[136],"fontes":[137],"vantagem":[139],"competitiva.":[140]},"counts_by_year":[],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2021-03-29T00:00:00"}
