{"id":"https://openalex.org/W3136969980","doi":"https://doi.org/10.31961/intekna.v20i2.1072","title":"ANALISIS PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT TELEKOMUNIKASI INDONESIA, TBK WITEL KALSEL","display_name":"ANALISIS PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT TELEKOMUNIKASI INDONESIA, TBK WITEL KALSEL","publication_year":2020,"publication_date":"2020-11-30","ids":{"openalex":"https://openalex.org/W3136969980","doi":"https://doi.org/10.31961/intekna.v20i2.1072","mag":"3136969980"},"language":"id","primary_location":{"id":"doi:10.31961/intekna.v20i2.1072","doi":"https://doi.org/10.31961/intekna.v20i2.1072","is_oa":true,"landing_page_url":"https://doi.org/10.31961/intekna.v20i2.1072","pdf_url":null,"source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal INTEKNA : Informasi Teknik dan Niaga","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.31961/intekna.v20i2.1072","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023413927","display_name":"Muhammad Teguh Nuryadin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Teguh Nuryadin","raw_affiliation_strings":["Pengajar Jurusan Administrasi Bisnis, Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pengajar Jurusan Administrasi Bisnis, Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113095414","display_name":"Evi Lestari Pratiwi","orcid":"https://orcid.org/0009-0008-9500-1159","observed_orcids":["https://orcid.org/0009-0008-9500-1159"]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Evi Lestari Pratiwi","raw_affiliation_strings":["Pengajar Jurusan Administrasi Bisnis Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pengajar Jurusan Administrasi Bisnis Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009097656","display_name":"Julian Fiqri Hasany","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Julian Fiqri Hasany","raw_affiliation_strings":["Jurusan Administrasi Poliban"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Administrasi Poliban","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"2","first_page":"70","last_page":"73"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":1.0},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/telecommunications-companies","display_name":"telecommunications companies","score":0.5789999961853027},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.6809999942779541},{"id":"https://openalex.org/keywords/customer-commitment","display_name":"customer commitment","score":0.8059999942779541},{"id":"https://openalex.org/keywords/communication","display_name":"communication","score":0.7929999828338623},{"id":"https://openalex.org/keywords/problem-handling","display_name":"problem handling","score":0.796999990940094},{"id":"https://openalex.org/keywords/pt-telkom-indonesia","display_name":"PT Telekomunikasi Indonesia","score":0.9440000057220459},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.7319999933242798},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.4350000023841858},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.3799999952316284},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.4059999883174896},{"id":"https://openalex.org/keywords/customer-switching-costs","display_name":"customer switching costs","score":0.45100000500679016},{"id":"https://openalex.org/keywords/customer-acquisition-cost","display_name":"customer acquisition cost","score":0.8339999914169312},{"id":"https://openalex.org/keywords/customer-switching","display_name":"customer switching","score":0.6179999709129333},{"id":"https://openalex.org/keywords/customer-retention-cost","display_name":"customer retention cost","score":0.5809999704360962}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4876212179660797},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4459444582462311},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3519377112388611},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.32724741101264954},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.08695164322853088}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31961/intekna.v20i2.1072","doi":"https://doi.org/10.31961/intekna.v20i2.1072","is_oa":true,"landing_page_url":"https://doi.org/10.31961/intekna.v20i2.1072","pdf_url":null,"source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal INTEKNA : Informasi Teknik dan Niaga","raw_type":"journal-article"},{"id":"pmh:oai:ejurnal.poliban.ac.id:article/1072","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/view/1072","pdf_url":null,"source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31961/intekna.v20i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31961/intekna.v20i2.1072","doi":"https://doi.org/10.31961/intekna.v20i2.1072","is_oa":true,"landing_page_url":"https://doi.org/10.31961/intekna.v20i2.1072","pdf_url":null,"source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal INTEKNA : Informasi Teknik dan Niaga","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3125194921","https://openalex.org/W974861694","https://openalex.org/W2288296473","https://openalex.org/W2752594035","https://openalex.org/W2186291708","https://openalex.org/W2945529105","https://openalex.org/W2772475954","https://openalex.org/W2419011966","https://openalex.org/W2947435851","https://openalex.org/W4679488"],"abstract_inverted_index":{"PT":[0,69,87,108,183,202,224],"Telekomunikasi":[1,70,88,109,184,203,225],"Indonesia,":[2,71,89,110,185,204,226],"Tbk":[3,72,90,111,186,205,227],"Witel":[4,73,91,112,187,206,228],"Kalsel":[5,229],"memiliki":[6],"strategi":[7],"tersendiri":[8],"di":[9,17],"dalam":[10,27,103,118],"membangun":[11],"hubungan":[12],"yang":[13,22,43,49,100,116,135,166,217],"baik":[14],"dengan":[15,40,47,152],"pelanggan,":[16,30],"tengah":[18],"ketatnya":[19],"jumlah":[20],"pesaing":[21],"juga":[23],"menawarkan":[24],"berbagai":[25,41],"keunggulan-keunggulannya":[26],"menarik":[28],"perhatian":[29],"dimana":[31],"saat":[32],"ini":[33,54,120,150,160],"perusahaan":[34],"telekomunikasi":[35],"lain":[36],"banyak":[37],"mengeluarkan":[38],"produknya":[39],"penawaran":[42],"beragam,":[44],"dan":[45,93,130,192],"tentunya":[46],"harga":[48],"lebih":[50],"murah.":[51],"Tujuan":[52],"Penelitian":[53,149],"untuk":[55,209],"mengetahui":[56],"(1)":[57],"apakah":[58,76],"variabel":[59,77,95,163,210,216,231],"relationship":[60,78,98],"marketing":[61,79,99],"berpengaruh":[62,80,176,195,213],"secara":[63,81,177,196,214],"simultan":[64,178],"terhadap":[65,83,179,198],"loyalitas":[66,84,105,199,221],"pelanggan":[67,85,106,200,222],"pada":[68,86,107,182,201,223],"Kalsel.,":[74],"(2)":[75],"parsial":[82,197],"Kalsel,":[92],"(3)":[94],"manakah":[96],"dari":[97,168],"paling":[101,218],"dominan":[102,219],"mempengaruhi":[104,220],"Kalsel.":[113,188,207],"Metode":[114],"penelitian":[115,119,159],"digunakan":[117,136],"adalah":[121,137,230],"metode":[122],"kuantitatif.":[123],"Teknik":[124,132,138],"pengumpulan":[125],"data":[126,134,140],"yaitu":[127],"kuisioner,":[128],"oberservasi,":[129],"wawancara.":[131],"analisis":[133,139],"regresi":[141],"linier":[142],"berganda":[143],"menggunakan":[144],"software":[145],"SPSS":[146],"for":[147],"windows.":[148],"dilakukan":[151],"mengambil":[153],"responden":[154],"sebesar":[155],"100":[156],"responden.":[157],"Hasil":[158],"menunjukkan":[161],"bahwa":[162],"Relationship":[164],"Marketing":[165],"terdiri":[167],"Kepercayaan":[169],",":[170,173],"Komitmen,":[171],"Komunikasi":[172],"Penanganan":[174,193],"Masalah":[175,194],"Loyalitas":[180],"Pelanggan":[181],"Variabel":[189],"Kepercayaan,":[190],"Komunikasi,":[191],"Sementara":[208],"Komitmen":[211],"tidak":[212],"parsial,":[215],"Kepercayaan.":[232]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2021-03-29T00:00:00"}
