{"id":"https://openalex.org/W3135917068","doi":"https://doi.org/10.1177/02734753211001422","title":"Teaching the Online Marketing Research Course for MBA Students","display_name":"Teaching the Online Marketing Research Course for MBA Students","publication_year":2021,"publication_date":"2021-03-20","ids":{"openalex":"https://openalex.org/W3135917068","doi":"https://doi.org/10.1177/02734753211001422","mag":"3135917068"},"language":"en","primary_location":{"id":"doi:10.1177/02734753211001422","doi":"https://doi.org/10.1177/02734753211001422","is_oa":false,"landing_page_url":"https://doi.org/10.1177/02734753211001422","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Mark Peterson","orcid":"https://orcid.org/0000-0003-4128-3812","observed_orcids":["https://orcid.org/0000-0003-4128-3812"]},"institutions":[{"id":"https://openalex.org/I12834331","display_name":"University of Wyoming","ror":"https://ror.org/01485tq96","country_code":"US","type":"education","lineage":["https://openalex.org/I12834331"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Mark Peterson","raw_affiliation_strings":["University of Wyoming, Laramie, WY, USA"],"raw_orcid":"https://orcid.org/0000-0003-4128-3812","affiliations":[{"raw_affiliation_string":"University of Wyoming, Laramie, WY, USA","institution_ids":["https://openalex.org/I12834331"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12834331"],"apc_list":{"value":3000,"currency":"USD","value_usd":3000},"apc_paid":null,"fwci":2.3513,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.88634483,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"43","issue":"3","first_page":"371","last_page":"385"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10162","display_name":"Online and Blended Learning","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14182","display_name":"Technology-Enhanced Education Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mba-education","display_name":"MBA education","score":0.8700000047683716},{"id":"https://openalex.org/keywords/e-learning","display_name":"online learning","score":0.8399999737739563},{"id":"https://openalex.org/keywords/virtual-learning-environments","display_name":"virtual learning environments","score":0.8989999890327454},{"id":"https://openalex.org/keywords/experiential-learning","display_name":"experiential learning","score":0.902999997138977},{"id":"https://openalex.org/keywords/scientific-method-instruction","display_name":"scientific method instruction","score":0.746999979019165},{"id":"https://openalex.org/keywords/teacher-as-facilitator","display_name":"teacher as facilitator","score":0.8659999966621399},{"id":"https://openalex.org/keywords/asynchronous-learning","display_name":"asynchronous learning","score":0.628000020980835}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7021675705909729},{"id":"https://openalex.org/C2776831358","wikidata":"https://www.wikidata.org/wiki/Q1150166","display_name":"Facilitator","level":2,"score":0.695128321647644},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35127782821655273},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.33994340896606445},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2951112985610962},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.28083184361457825},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/02734753211001422","doi":"https://doi.org/10.1177/02734753211001422","is_oa":false,"landing_page_url":"https://doi.org/10.1177/02734753211001422","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.9901999831199646}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W122240563","https://openalex.org/W327170683","https://openalex.org/W392262340","https://openalex.org/W610913865","https://openalex.org/W614345814","https://openalex.org/W1483098210","https://openalex.org/W1494873938","https://openalex.org/W1514241575","https://openalex.org/W1573615876","https://openalex.org/W1589779617","https://openalex.org/W1595170761","https://openalex.org/W1597458449","https://openalex.org/W1885973872","https://openalex.org/W1969464063","https://openalex.org/W1982397289","https://openalex.org/W1992384379","https://openalex.org/W2001300938","https://openalex.org/W2014858765","https://openalex.org/W2025619686","https://openalex.org/W2037279975","https://openalex.org/W2055854942","https://openalex.org/W2079107834","https://openalex.org/W2087476340","https://openalex.org/W2088167403","https://openalex.org/W2119983471","https://openalex.org/W2130558327","https://openalex.org/W2142801253","https://openalex.org/W2160057818","https://openalex.org/W2160507335","https://openalex.org/W2167811808","https://openalex.org/W2184250499","https://openalex.org/W2219909047","https://openalex.org/W2284916459","https://openalex.org/W2327104519","https://openalex.org/W2345506269","https://openalex.org/W2416544431","https://openalex.org/W2499384508","https://openalex.org/W2748390123","https://openalex.org/W2805471614","https://openalex.org/W2811276416","https://openalex.org/W2891942262","https://openalex.org/W2897044325","https://openalex.org/W2914861630","https://openalex.org/W2921721579","https://openalex.org/W2936049090","https://openalex.org/W2984344566","https://openalex.org/W2997171415","https://openalex.org/W3002051108","https://openalex.org/W3013762540","https://openalex.org/W3022090634","https://openalex.org/W3026711448","https://openalex.org/W3034020502","https://openalex.org/W3046932292","https://openalex.org/W3088963580","https://openalex.org/W3122006024","https://openalex.org/W3217250131","https://openalex.org/W4235045736","https://openalex.org/W4237439114","https://openalex.org/W4238088778","https://openalex.org/W4249175976","https://openalex.org/W4251559558","https://openalex.org/W4254583952","https://openalex.org/W4254981465","https://openalex.org/W4299880940","https://openalex.org/W4382987554"],"related_works":["https://openalex.org/W2142096364","https://openalex.org/W4396748911","https://openalex.org/W2903242172","https://openalex.org/W2566249708","https://openalex.org/W3047561993","https://openalex.org/W2987264802","https://openalex.org/W7128479856","https://openalex.org/W2082320758","https://openalex.org/W2201926068","https://openalex.org/W2399477234"],"abstract_inverted_index":{"Learning":[0],"in":[1,12,33,93,163,175,192],"an":[2,54,102,120,167,184],"online":[3,35,56,103,111,121,157],"environment":[4,36],"shares":[5],"many":[6],"aspects":[7],"with":[8,20],"the":[9,34,62,71,84,94,129,133,136,139,146,196],"learning":[10,32,172,189],"required":[11],"marketing":[13,57,99,152],"research":[14,18,58,100,153],"projects":[15],"conducted":[16],"by":[17],"agencies":[19],"client":[21],"firms.":[22],"However,":[23],"learning-management-system":[24],"platforms":[25],"now":[26],"provide":[27],"powerful":[28],"ways":[29],"to":[30,41,82,124],"enrich":[31],"through":[37],"threaded":[38],"discussions,":[39],"access":[40],"video":[42],"clips":[43],"and":[44,49,67,86,113,148,186],"lively":[45],"interaction":[46],"between":[47],"students":[48,159],"instructors.":[50],"In":[51],"such":[52,127],"ways,":[53],"asynchronous":[55],"course":[59,92,123],"can":[60,182],"allow":[61],"type":[63],"of":[64,73,78,88,96,110,131,138],"rich":[65],"experience":[66],"reflection":[68],"that":[69],"are":[70,160],"hallmarks":[72],"valuable":[74,178],"experiential-learning.":[75],"The":[76],"purpose":[77],"this":[79],"article":[80,106],"is":[81],"discuss":[83],"benefits":[85],"challenges":[87],"teaching":[89,119],"a":[90,142,176],"key":[91],"education":[95,112],"business":[97],"students\u2014the":[98],"course\u2014in":[101],"environment.":[104],"This":[105],"integrates":[107],"theoretical":[108],"frameworks":[109],"discusses":[114],"timely":[115],"issues":[116],"for":[117,145,169,188,195],"those":[118],"marketing-research":[122],"MBA":[125,158],"students,":[126],"as":[128,141],"importance":[130],"imparting":[132],"scientific":[134],"method,":[135],"role":[137],"teacher":[140],"facilitator,":[143],"content":[144],"course,":[147],"thoughts":[149],"about":[150],"future":[151],"courses.":[154],"Because":[155],"most":[156],"currently":[161],"working":[162],"business,":[164],"they":[165],"have":[166],"opportunity":[168,181],"applying":[170],"their":[171],"at":[173],"work":[174],"very":[177],"way.":[179],"Such":[180],"bring":[183],"energy":[185],"excitement":[187],"not":[190],"matched":[191],"other":[193],"contexts":[194],"MBA.":[197]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-11T09:32:39.932853","created_date":"2021-03-29T00:00:00"}
