{"id":"https://openalex.org/W3135832614","doi":"https://doi.org/10.5209/arab.71378","title":"El 'product placement' inverso en la ficci\u00f3n espa\u00f1ola: el caso de 'Velvet'","display_name":"El 'product placement' inverso en la ficci\u00f3n espa\u00f1ola: el caso de 'Velvet'","publication_year":2021,"publication_date":"2021-02-10","ids":{"openalex":"https://openalex.org/W3135832614","doi":"https://doi.org/10.5209/arab.71378","mag":"3135832614"},"language":"es","primary_location":{"id":"doi:10.5209/arab.71378","doi":"https://doi.org/10.5209/arab.71378","is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.71378","pdf_url":"https://revistas.ucm.es/index.php/ARAB/article/download/71378/4564456555809","source":{"id":"https://openalex.org/S4210236248","display_name":"\u00c1rea Abierta","issn_l":"1578-8393","issn":["1578-8393","2530-7592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321038","host_organization_name":"Complutense University of Madrid","host_organization_lineage":["https://openalex.org/P4310321038"],"host_organization_lineage_names":["Complutense University of Madrid"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00c1rea Abierta","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistas.ucm.es/index.php/ARAB/article/download/71378/4564456555809","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062028242","display_name":"V\u00edctor \u00c1lvarez Rodr\u00edguez","orcid":"https://orcid.org/0000-0003-4918-4261","observed_orcids":["https://orcid.org/0000-0003-4918-4261"]},"institutions":[{"id":"https://openalex.org/I39147953","display_name":"Universidad de C\u00e1diz","ror":"https://ror.org/04mxxkb11","country_code":"ES","type":"education","lineage":["https://openalex.org/I39147953"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"V\u00edctor \u00c1lvarez Rodr\u00edguez","raw_affiliation_strings":["Universidad de C\u00e1diz"],"raw_orcid":"https://orcid.org/0000-0003-4918-4261","affiliations":[{"raw_affiliation_string":"Universidad de C\u00e1diz","institution_ids":["https://openalex.org/I39147953"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5062028242"],"corresponding_institution_ids":["https://openalex.org/I39147953"],"apc_list":null,"apc_paid":null,"fwci":0.9783,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.80291852,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"21","issue":"1","first_page":"93","last_page":"108"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6151999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6151999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.22769999504089355,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.12150000035762787,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":0.7770000100135803},{"id":"https://openalex.org/keywords/spanish-television-fiction","display_name":"Spanish television fiction","score":0.9309999942779541},{"id":"https://openalex.org/keywords/antena-3","display_name":"Antena 3","score":0.7879999876022339},{"id":"https://openalex.org/keywords/atresmedia","display_name":"Atresmedia","score":0.9559999704360962},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.5350000262260437},{"id":"https://openalex.org/keywords/audience-reception","display_name":"audience reception","score":0.5830000042915344}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.8494065999984741},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.6094229221343994}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.5209/arab.71378","doi":"https://doi.org/10.5209/arab.71378","is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.71378","pdf_url":"https://revistas.ucm.es/index.php/ARAB/article/download/71378/4564456555809","source":{"id":"https://openalex.org/S4210236248","display_name":"\u00c1rea Abierta","issn_l":"1578-8393","issn":["1578-8393","2530-7592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321038","host_organization_name":"Complutense University of Madrid","host_organization_lineage":["https://openalex.org/P4310321038"],"host_organization_lineage_names":["Complutense University of Madrid"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00c1rea Abierta","raw_type":"journal-article"},{"id":"pmh:oai:rodin.uca.es:10498/24766","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10498/24766","pdf_url":"https://rodin.uca.es/bitstream/10498/24766/1/2021_243.pdf","source":{"id":"https://openalex.org/S4306400506","display_name":"RODIN (Universidad de C\u00e1diz)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I39147953","host_organization_name":"Universidad de C\u00e1diz","host_organization_lineage":["https://openalex.org/I39147953"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u00c1rea Abierta, 21(1), 93-108","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:b88a04250c434b1aa8c204a093eae9d3","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/b88a04250c434b1aa8c204a093eae9d3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u00c1rea Abierta, Vol 21, Iss 1 (2021)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.5209/arab.71378","doi":"https://doi.org/10.5209/arab.71378","is_oa":true,"landing_page_url":"https://doi.org/10.5209/arab.71378","pdf_url":"https://revistas.ucm.es/index.php/ARAB/article/download/71378/4564456555809","source":{"id":"https://openalex.org/S4210236248","display_name":"\u00c1rea Abierta","issn_l":"1578-8393","issn":["1578-8393","2530-7592"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310321038","host_organization_name":"Complutense University of Madrid","host_organization_lineage":["https://openalex.org/P4310321038"],"host_organization_lineage_names":["Complutense University of Madrid"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u00c1rea Abierta","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3135832614.pdf","grobid_xml":"https://content.openalex.org/works/W3135832614.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W77336517","https://openalex.org/W94658351","https://openalex.org/W980803084","https://openalex.org/W1526387318","https://openalex.org/W1683606023","https://openalex.org/W1907109236","https://openalex.org/W2042373480","https://openalex.org/W2074374474","https://openalex.org/W2216911998","https://openalex.org/W2268973864","https://openalex.org/W2297244560","https://openalex.org/W2407874428","https://openalex.org/W2412772144","https://openalex.org/W2493283406","https://openalex.org/W2519524139","https://openalex.org/W2525996338","https://openalex.org/W2602462767","https://openalex.org/W2728707980","https://openalex.org/W2885553036","https://openalex.org/W2894417963","https://openalex.org/W2903721051","https://openalex.org/W2904808286","https://openalex.org/W3003703916","https://openalex.org/W3019595292","https://openalex.org/W4285719527","https://openalex.org/W6630847305","https://openalex.org/W6840569146"],"related_works":["https://openalex.org/W7000272282","https://openalex.org/W2967428758","https://openalex.org/W7065610994","https://openalex.org/W7070905898","https://openalex.org/W7048465569","https://openalex.org/W7028464638","https://openalex.org/W2242897970","https://openalex.org/W2240939648","https://openalex.org/W7000094024","https://openalex.org/W2300422700"],"abstract_inverted_index":{"Este":[0],"trabajo":[1],"es":[2],"un":[3,35,113,128],"estudio":[4,129],"sobre":[5,132],"la":[6,9,17,30,43,53,83,136,148],"aplicaci\u00f3n":[7],"de":[8,29,34,37,42,45,47,52,55,82,99,119,135],"herramienta":[10],"publicitaria":[11],"del":[12,80],"product":[13],"placement":[14],"inverso":[15],"en":[16,70,93,102,139],"ficci\u00f3n":[18],"televisiva":[19],"espa\u00f1ola.":[20],"En":[21],"\u00e9l,":[22],"se":[23,63,74,90,105,126],"analiza":[24],"con":[25,147],"detalle":[26],"el":[27,87,140],"desarrollo":[28],"misma":[31],"a":[32,95],"trav\u00e9s":[33],"caso":[36],"reconocido":[38],"prestigio.":[39],"Se":[40],"trata":[41],"gama":[44],"productos":[46],"perfumer\u00eda":[48],"y":[49,122,144],"joyer\u00eda":[50],"originarios":[51],"serie":[54],"Antena":[56],"3,":[57],"Velvet":[58],"(2013-2016).":[59],"Para":[60],"esta":[61,120],"investigaci\u00f3n":[62],"ha":[64,75,91],"aplicado":[65],"una":[66,77],"metodolog\u00eda":[67],"exploratorio-descriptiva":[68],"dividida":[69],"distintas":[71],"fases.":[72],"Primero,":[73],"realizado":[76],"exploraci\u00f3n":[78],"bibliogr\u00e1fica":[79],"estado":[81],"cuesti\u00f3n":[84],"que":[85,115,130],"fundamenta":[86],"estudio.":[88],"Posteriormente,":[89],"entrevistado":[92],"profundidad":[94],"Nicol\u00e1s":[96],"Gruber,":[97],"director":[98],"nuevos":[100],"negocios":[101],"Atresmedia.":[103],"Finalmente,":[104,125],"han":[106],"cruzado":[107],"los":[108],"resultados":[109],"obtenidos":[110],"previamente":[111],"constituyendo":[112],"an\u00e1lisis":[114],"detecta":[116],"las":[117,133],"dimensiones":[118],"t\u00e9cnica":[121],"sus":[123],"resultados.":[124],"compone":[127],"reflexiona":[131],"posibilidades":[134],"publicidad":[137],"transmedia":[138],"contexto":[141],"comunicacional":[142],"presente":[143],"su":[145],"relaci\u00f3n":[146],"audiencia.":[149]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-03-15T00:00:00"}