{"id":"https://openalex.org/W3135811087","doi":"https://doi.org/10.1016/j.pragma.2021.02.005","title":"Harvard Business Review's reframing of digital communication: From professional expertise to practical guidance","display_name":"Harvard Business Review's reframing of digital communication: From professional expertise to practical guidance","publication_year":2021,"publication_date":"2021-03-02","ids":{"openalex":"https://openalex.org/W3135811087","doi":"https://doi.org/10.1016/j.pragma.2021.02.005","mag":"3135811087"},"language":"en","primary_location":{"id":"doi:10.1016/j.pragma.2021.02.005","doi":"https://doi.org/10.1016/j.pragma.2021.02.005","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pragma.2021.02.005","pdf_url":null,"source":{"id":"https://openalex.org/S186034587","display_name":"Journal of Pragmatics","issn_l":"0378-2166","issn":["0378-2166","1879-1387"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","ki-jl-1","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Pragmatics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://pure.au.dk/ws/files/335051158/Harvard_Business_Review_s_reframing_of_digital_communication_From_professional_expertise_to_practical_guidance_Accepted_manuscript.pdf","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043718494","display_name":"Carmen Daniela Maier","orcid":"https://orcid.org/0000-0002-4082-1116","observed_orcids":["https://orcid.org/0000-0002-4082-1116"]},"institutions":[{"id":"https://openalex.org/I204337017","display_name":"Aarhus University","ror":"https://ror.org/01aj84f44","country_code":"DK","type":"education","lineage":["https://openalex.org/I204337017"]}],"countries":["DK"],"is_corresponding":true,"raw_author_name":"Carmen Daniela Maier","raw_affiliation_strings":["Aarhus University, Denmark"],"raw_orcid":"https://orcid.org/0000-0002-4082-1116","affiliations":[{"raw_affiliation_string":"Aarhus University, Denmark","institution_ids":["https://openalex.org/I204337017"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091575862","display_name":"Jan Engberg","orcid":"https://orcid.org/0000-0003-0660-7260","observed_orcids":["https://orcid.org/0000-0003-0660-7260"]},"institutions":[{"id":"https://openalex.org/I204337017","display_name":"Aarhus University","ror":"https://ror.org/01aj84f44","country_code":"DK","type":"education","lineage":["https://openalex.org/I204337017"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Jan Engberg","raw_affiliation_strings":["Aarhus University, Denmark"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aarhus University, Denmark","institution_ids":["https://openalex.org/I204337017"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5043718494"],"corresponding_institution_ids":["https://openalex.org/I204337017"],"apc_list":{"value":2500,"currency":"USD","value_usd":2500},"apc_paid":null,"fwci":14.4048,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.98450497,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"176","issue":null,"first_page":"186","last_page":"197"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.028200000524520874,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.019899999722838402,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/multimodal-strategies","display_name":"multimodal strategies","score":0.7630000114440918},{"id":"https://openalex.org/keywords/harvard-business-review","display_name":"Harvard Business Review","score":0.8640000224113464},{"id":"https://openalex.org/keywords/digital-affordances","display_name":"digital affordances","score":0.6010000109672546},{"id":"https://openalex.org/keywords/professional-expertise","display_name":"professional expertise","score":0.6510000228881836},{"id":"https://openalex.org/keywords/practical-advice","display_name":"practical recommendations","score":0.9950000047683716},{"id":"https://openalex.org/keywords/domain-knowledge","display_name":"domain knowledge","score":0.8059999942779541},{"id":"https://openalex.org/keywords/semiotic-modes","display_name":"semiotic modes","score":0.8389999866485596},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.7059999704360962},{"id":"https://openalex.org/keywords/comprehensibility","display_name":"comprehensibility","score":0.7590000033378601},{"id":"https://openalex.org/keywords/audience-adaptation","display_name":"audience adaptation","score":0.7210000157356262},{"id":"https://openalex.org/keywords/business-communication","display_name":"business communication","score":0.40299999713897705}],"concepts":[{"id":"https://openalex.org/C187029079","wikidata":"https://www.wikidata.org/wiki/Q958679","display_name":"Cognitive reframing","level":2,"score":0.8532264232635498},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6947821378707886},{"id":"https://openalex.org/C194995250","wikidata":"https://www.wikidata.org/wiki/Q531136","display_name":"Affordance","level":2,"score":0.6395973563194275},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.6163690686225891},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.5369346737861633},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5125810503959656},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4673502743244171},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3039990961551666},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.14185044169425964},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1310262680053711},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.pragma.2021.02.005","doi":"https://doi.org/10.1016/j.pragma.2021.02.005","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pragma.2021.02.005","pdf_url":null,"source":{"id":"https://openalex.org/S186034587","display_name":"Journal of Pragmatics","issn_l":"0378-2166","issn":["0378-2166","1879-1387"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","ki-jl-1","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Pragmatics","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire/1742d02e-fae1-4e51-9384-c6b57aa89c50","doi":null,"is_oa":true,"landing_page_url":"https://pure.au.dk/portal/en/publications/1742d02e-fae1-4e51-9384-c6b57aa89c50","pdf_url":"https://pure.au.dk/ws/files/335051158/Harvard_Business_Review_s_reframing_of_digital_communication_From_professional_expertise_to_practical_guidance_Accepted_manuscript.pdf","source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Maier, C D & Engberg, J 2021, 'Harvard Business Review's reframing of digital communication : From professional expertise to practical guidance', Journal of Pragmatics, vol. 176, pp. 186-197. https://doi.org/10.1016/j.pragma.2021.02.005","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:pure.atira.dk:openaire/1742d02e-fae1-4e51-9384-c6b57aa89c50","doi":null,"is_oa":true,"landing_page_url":"https://pure.au.dk/portal/en/publications/1742d02e-fae1-4e51-9384-c6b57aa89c50","pdf_url":"https://pure.au.dk/ws/files/335051158/Harvard_Business_Review_s_reframing_of_digital_communication_From_professional_expertise_to_practical_guidance_Accepted_manuscript.pdf","source":null,"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Maier, C D & Engberg, J 2021, 'Harvard Business Review's reframing of digital communication : From professional expertise to practical guidance', Journal of Pragmatics, vol. 176, pp. 186-197. https://doi.org/10.1016/j.pragma.2021.02.005","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3135811087.pdf","grobid_xml":"https://content.openalex.org/works/W3135811087.grobid-xml"},"referenced_works_count":29,"referenced_works":["https://openalex.org/W115387954","https://openalex.org/W254494542","https://openalex.org/W1426903108","https://openalex.org/W1520944543","https://openalex.org/W1559665056","https://openalex.org/W1599835099","https://openalex.org/W1915659769","https://openalex.org/W1975927031","https://openalex.org/W1992655577","https://openalex.org/W2057099835","https://openalex.org/W2070535855","https://openalex.org/W2129886968","https://openalex.org/W2317077146","https://openalex.org/W2324324500","https://openalex.org/W2542276053","https://openalex.org/W2562508989","https://openalex.org/W2766466005","https://openalex.org/W2797166942","https://openalex.org/W2898350894","https://openalex.org/W2938402526","https://openalex.org/W3024192636","https://openalex.org/W3160336207","https://openalex.org/W3163992609","https://openalex.org/W4288727893","https://openalex.org/W4412305085","https://openalex.org/W4412323383","https://openalex.org/W4412335351","https://openalex.org/W4412336878","https://openalex.org/W7039638189"],"related_works":["https://openalex.org/W2990157946","https://openalex.org/W4402355667","https://openalex.org/W2991441567","https://openalex.org/W3208658535","https://openalex.org/W4205734188","https://openalex.org/W4412323463","https://openalex.org/W3217210975","https://openalex.org/W4378084452","https://openalex.org/W2943876696","https://openalex.org/W4400214380"],"abstract_inverted_index":{"In":[0,143],"the":[1,10,69,129,140,151,154,168,195,202],"context":[2,77],"of":[3,16,65,97,131,139,153,174,182,194,204],"our":[4],"research":[5,184],"work":[6,185],"focused":[7],"on":[8],"mapping":[9],"latest":[11],"multimodal":[12],"and":[13,18,26,30,35,50,83,99,104,112,161],"hypermodal":[14,43,89,137,197],"strategies":[15,44,91,176,198],"constructing":[17],"communicating":[19,80,158],"expert":[20],"knowledge":[21,49,82,206],"(e.g.":[22],"Maier,":[23,31,36],"2014;":[24],"Maier":[25],"Engberg,":[27],"2019;":[28],"Engberg":[29,34],"2015a,":[32],"2015b;":[33],"2019),":[37],"in":[38,120,157,167,187],"this":[39,125,144,183],"paper":[40,102],"we":[41,127,146],"address":[42],"used":[45,199],"for":[46,109,200],"conveying":[47],"domain-specific":[48,81,205],"offering":[51],"practical":[52,84,162],"guidance":[53,85,163],"to":[54,93,190,207],"various":[55,95,208],"audiences.":[56,209],"The":[57,101,172,180],"empirical":[58],"evidence":[59],"is":[60,86,177],"represented":[61],"by":[62,88],"a":[63,121,165,191],"cluster":[64],"digital":[66,76,155],"texts":[67],"from":[68],"Harvard":[70],"Business":[71],"Review":[72],"webpages":[73],"(https://hbr.org/).":[74],"This":[75],"aimed":[78],"at":[79,149],"characterized":[87],"communication":[90,203],"meant":[92],"accommodate":[94],"levels":[96],"expertise":[98,160],"interests.":[100],"presents":[103],"explains":[105],"methodological":[106],"tools":[107],"suitable":[108],"investigating":[110],"comprehensibility":[111],"engagement":[113],"enhancement":[114],"when":[115],"addressing":[116],"potentially":[117],"non-academic":[118],"receivers":[119],"website":[122],"context.":[123],"For":[124],"purpose,":[126],"explore":[128],"interaction":[130],"semiotic":[132],"modes":[133],"as":[134,136],"well":[135],"combinations":[138],"web-based":[141],"genres.":[142],"context,":[145],"aim":[147],"especially":[148],"identifying":[150],"roles":[152],"affordances":[156],"professional":[159],"with":[164],"basis":[166],"same":[169],"Internet":[170],"venue.":[171],"impact":[173],"promotional":[175],"also":[178],"explained.":[179],"relevance":[181],"lies":[186],"its":[188],"contribution":[189],"better":[192],"understanding":[193],"complex":[196],"reframing":[201]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2021-03-15T00:00:00"}
