{"id":"https://openalex.org/W3135092452","doi":"https://doi.org/10.35877/454ri.qems360","title":"The Effects of Brand Image and Product Quality on Purchase Decisions","display_name":"The Effects of Brand Image and Product Quality on Purchase Decisions","publication_year":2021,"publication_date":"2021-03-05","ids":{"openalex":"https://openalex.org/W3135092452","doi":"https://doi.org/10.35877/454ri.qems360","mag":"3135092452"},"language":"en","primary_location":{"id":"doi:10.35877/454ri.qems360","doi":"https://doi.org/10.35877/454ri.qems360","is_oa":true,"landing_page_url":"https://doi.org/10.35877/454ri.qems360","pdf_url":"https://jurnal.ahmar.id/index.php/qems/article/download/360/276","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantitative Economics and Management Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ahmar.id/index.php/qems/article/download/360/276","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082732149","display_name":"Novita Rosanti","orcid":"https://orcid.org/0000-0003-4385-1959","observed_orcids":["https://orcid.org/0000-0003-4385-1959"]},"institutions":[{"id":"https://openalex.org/I4405275190","display_name":"Institut Bisnis dan Keuangan Nitro","ror":"https://ror.org/0341wqp78","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275190"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Novita Rosanti","raw_affiliation_strings":["Institut Bisnis dan Keuangan Nitro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Keuangan Nitro","institution_ids":["https://openalex.org/I4405275190"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014804213","display_name":"Karta Negara Salam","orcid":"https://orcid.org/0000-0002-0989-6048","observed_orcids":["https://orcid.org/0000-0002-0989-6048"]},"institutions":[{"id":"https://openalex.org/I4405275190","display_name":"Institut Bisnis dan Keuangan Nitro","ror":"https://ror.org/0341wqp78","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275190"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Karta Negara Salam","raw_affiliation_strings":["Institut Bisnis dan Keuangan Nitro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Keuangan Nitro","institution_ids":["https://openalex.org/I4405275190"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076145991","display_name":"Panus Panus","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275190","display_name":"Institut Bisnis dan Keuangan Nitro","ror":"https://ror.org/0341wqp78","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275190"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Panus","raw_affiliation_strings":["Institut Bisnis dan Keuangan Nitro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Keuangan Nitro","institution_ids":["https://openalex.org/I4405275190"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275190"],"apc_list":null,"apc_paid":null,"fwci":3.217,"has_fulltext":true,"cited_by_count":21,"citation_normalized_percentile":{"value":0.91843325,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"6","first_page":"365","last_page":"375"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9860000014305115},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.996999979019165},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9160000085830688},{"id":"https://openalex.org/keywords/starbucks","display_name":"Starbucks","score":0.8370000123977661},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9010000228881836},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.6430000066757202},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.968999981880188},{"id":"https://openalex.org/keywords/coffee-retail","display_name":"coffee retail","score":0.48500001430511475}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8732947111129761},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7117045521736145},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6762195229530334},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6715168356895447},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6536568999290466},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6050084829330444},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5742257237434387},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.47969385981559753},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.46352750062942505},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.43879953026771545},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12344694137573242},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10681533813476562},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08205205202102661},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35877/454ri.qems360","doi":"https://doi.org/10.35877/454ri.qems360","is_oa":true,"landing_page_url":"https://doi.org/10.35877/454ri.qems360","pdf_url":"https://jurnal.ahmar.id/index.php/qems/article/download/360/276","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantitative Economics and Management Studies","raw_type":"journal-article"},{"id":"pmh:oai:ojs.jurnal.ahmar.id:article/360","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.ahmar.id/index.php/qems/article/view/360","pdf_url":"https://qemsjournal.org/index.php/qems/article/download/360/276","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.35877/454RI.qemsv2i6","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.35877/454ri.qems360","doi":"https://doi.org/10.35877/454ri.qems360","is_oa":true,"landing_page_url":"https://doi.org/10.35877/454ri.qems360","pdf_url":"https://jurnal.ahmar.id/index.php/qems/article/download/360/276","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantitative Economics and Management Studies","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3135092452.pdf","grobid_xml":"https://content.openalex.org/works/W3135092452.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1548690256","https://openalex.org/W2070238247","https://openalex.org/W2092853148","https://openalex.org/W2142699758","https://openalex.org/W2512564614","https://openalex.org/W2613311302","https://openalex.org/W2903967092","https://openalex.org/W2986044205","https://openalex.org/W2998704710","https://openalex.org/W2998730565","https://openalex.org/W3013914452","https://openalex.org/W4300009529"],"related_works":["https://openalex.org/W7014390594","https://openalex.org/W2947809482","https://openalex.org/W4391228256","https://openalex.org/W3126758380","https://openalex.org/W4404084566","https://openalex.org/W4379987952","https://openalex.org/W7217595282","https://openalex.org/W4394063253","https://openalex.org/W7216320675","https://openalex.org/W4205729915"],"abstract_inverted_index":{"The":[0,123,168,326,371],"study":[1],"aim":[2],"is":[3,99,105,118,302,308,321],"to":[4,94,107,154,189,197,245,297,310,357,392,400,448],"analyze":[5],"are":[6,204,226,229,407,429,432],"brand":[7,23,128,147,331,350],"image":[8,24,129,332],"and":[9,14,25,32,133,161,178,210,232,336,364,381,413,435],"product":[10,26,173,376],"quality":[11,27,174,192,377,395],"partially":[12],"positive":[13,31,132,177,335,380],"significant":[15,33,134,179,337,382],"impact":[16],"on":[17,35,47,82,136,181,285,339,384],"purchasing":[18,36,48,137,182,215,247,340,385,418,450],"decisions":[19,37,49,248,451],"at":[20,38,50,217,249,420,452],"Starbuck;":[21],"Do":[22],"simultaneously":[28],"have":[29],"a":[30,97,145,158,243,300,348,361,446],"effect":[34],"Starbucks;":[39],"Which":[40],"variable":[41,130,175,333,378],"has":[42],"the":[43,55,58,71,83,87,111,121,127,166,172,191,194,214,223,258,261,274,286,290,314,324,330,369,375,394,397,417,426],"most":[44],"dominant":[45],"influence":[46,242,445],"Starbucks.":[51],"In":[52,68,255,271],"this":[53,139,184,208,211,256,342,387,411,414],"study,":[54,257],"authors":[56,259],"chose":[57,260],"research":[59,262],"location":[60,263],"in":[61,207,264,410],"Starbucks,":[62,265],"Trans":[63,219,251,266,422,454],"Studio":[64,220,252,267,423,455],"Mall,":[65,268],"Makassar":[66,269],"City.":[67,270],"connection":[69,272],"with":[70,273],"problems":[72,275],"previously":[73,276],"stated,":[74,277],"an":[75,278],"analysis":[76,279],"will":[77,156,163,280,359,366],"be":[78,108,281,311],"carried":[79,282],"out":[80,239,283,442],"based":[81,284],"data":[84,287],"obtained":[85,288],"using":[86,289],"following":[88,291],"calculation:":[89],"(1)":[90,293],"Validity":[91,294],"test,":[92,295],"used":[93,296],"measure":[95,298],"whether":[96,299],"questionnaire":[98,104,301,307],"valid":[100,303],"or":[101,304],"not.":[102,305],"A":[103,306],"said":[106,309],"useful":[109,312],"if":[110,313],"questionnaire's":[112,315],"questions":[113,316],"can":[114,237,317,440],"reveal":[115,318],"something,":[116,319],"which":[117,320],"measured":[119,322],"by":[120,323],"questionnaire.":[122,325],"results":[124,169,327,372],"showed":[125,170,328,373],"that":[126,141,171,186,225,329,344,374,389,428],"had":[131,176,188,334,379,391],"influences":[135,383],"decisions;":[138,183,341,386],"indicated":[140,185,343,388],"Starbucks":[142,187,218,250,345,390,421,453],"should":[143,346],"maintain":[144,347],"good":[146,159,349,362],"reputation,":[148,351],"increasing":[149,352],"consumer":[150,353],"loyalty.":[151,354],"Introducing":[152,355],"products":[153,195,356,398],"consumers":[155,162,358,365],"give":[157,360],"impression,":[160,363],"also":[164,212,367,415],"remember":[165,368],"product.":[167,370],"effects":[180,338],"improve":[190,393],"of":[193,202,396,405],"offered":[196,399],"increase":[198,401],"sales":[199,402],"levels.":[200,403],"12.9%":[201,404],"variables":[203,224,241,406,427,444],"not":[205,227,408,430],"examined":[206,228,409,431],"thesis,":[209,412],"affects":[213,416],"decision":[216,419],"Mall":[221,253,424,456],"Makassar;":[222],"(Price,":[230,433],"Location,":[231,434],"Lifestyle).":[233,436],"Researched,":[234,437],"so":[235,438],"you":[236,439],"find":[238,441],"what":[240,443],"person":[244,447],"make":[246,449],"Makassar.":[254,457],"comment:":[292],"Makassar,":[425]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-26T11:51:55.731654","created_date":"2021-03-15T00:00:00"}
