{"id":"https://openalex.org/W3135083258","doi":"https://doi.org/10.14710/dijb.3.2.2020.97-103","title":"The effect of brand equity dimensions on repurchase intention","display_name":"The effect of brand equity dimensions on repurchase intention","publication_year":2020,"publication_date":"2020-12-31","ids":{"openalex":"https://openalex.org/W3135083258","doi":"https://doi.org/10.14710/dijb.3.2.2020.97-103","mag":"3135083258"},"language":"en","primary_location":{"id":"doi:10.14710/dijb.3.2.2020.97-103","doi":"https://doi.org/10.14710/dijb.3.2.2020.97-103","is_oa":true,"landing_page_url":"https://doi.org/10.14710/dijb.3.2.2020.97-103","pdf_url":"https://ejournal2.undip.ac.id/index.php/ijb/article/download/8433/5128","source":{"id":"https://openalex.org/S4210199122","display_name":"Diponegoro International Journal of Business","issn_l":"2580-4987","issn":["2580-4987","2580-4995"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315173","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/P4310315173"],"host_organization_lineage_names":["Diponegoro University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Diponegoro International Journal of Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal2.undip.ac.id/index.php/ijb/article/download/8433/5128","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012415144","display_name":"Ajeng Aquinia","orcid":"https://orcid.org/0000-0002-9668-5002","observed_orcids":["https://orcid.org/0000-0002-9668-5002"]},"institutions":[{"id":"https://openalex.org/I4210101417","display_name":"Universitas Stikubank","ror":"https://ror.org/01zq89n20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101417"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ajeng Aquinia","raw_affiliation_strings":["Stikubank University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikubank University","institution_ids":["https://openalex.org/I4210101417"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010129733","display_name":"Euis Soliha","orcid":"https://orcid.org/0000-0001-7538-5361","observed_orcids":["https://orcid.org/0000-0001-7538-5361"]},"institutions":[{"id":"https://openalex.org/I4210101417","display_name":"Universitas Stikubank","ror":"https://ror.org/01zq89n20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101417"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Euis Soliha","raw_affiliation_strings":["Stikubank University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikubank University","institution_ids":["https://openalex.org/I4210101417"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210101417"],"apc_list":null,"apc_paid":null,"fwci":2.0614,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.89541833,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"3","issue":"2","first_page":"97","last_page":"103"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6704000234603882,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6704000234603882,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1817999929189682,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.12729999423027039,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9950000047683716},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.984000027179718},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9959999918937683},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9990000128746033},{"id":"https://openalex.org/keywords/starbucks","display_name":"Starbucks","score":0.8059999942779541},{"id":"https://openalex.org/keywords/coffee-consumers","display_name":"coffee consumers","score":0.48100000619888306}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7264416813850403},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.709307074546814},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6607059836387634},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6099573373794556},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5926108956336975},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5863544940948486},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.48211169242858887},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4739021360874176},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4628180265426636},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4364571273326874},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.41653937101364136},{"id":"https://openalex.org/C3019940508","wikidata":"https://www.wikidata.org/wiki/Q185957","display_name":"Perceived quality","level":3,"score":0.4158937931060791},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4154471755027771},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07253584265708923},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.05201941728591919},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.14710/dijb.3.2.2020.97-103","doi":"https://doi.org/10.14710/dijb.3.2.2020.97-103","is_oa":true,"landing_page_url":"https://doi.org/10.14710/dijb.3.2.2020.97-103","pdf_url":"https://ejournal2.undip.ac.id/index.php/ijb/article/download/8433/5128","source":{"id":"https://openalex.org/S4210199122","display_name":"Diponegoro International Journal of Business","issn_l":"2580-4987","issn":["2580-4987","2580-4995"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315173","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/P4310315173"],"host_organization_lineage_names":["Diponegoro University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Diponegoro International Journal of Business","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:768359b041ef4698bd4fd74ccf7eed1c","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/768359b041ef4698bd4fd74ccf7eed1c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"DIJB (Diponegoro International Journal of Business), Vol 3, Iss 2, Pp 97-103 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.14710/dijb.3.2.2020.97-103","doi":"https://doi.org/10.14710/dijb.3.2.2020.97-103","is_oa":true,"landing_page_url":"https://doi.org/10.14710/dijb.3.2.2020.97-103","pdf_url":"https://ejournal2.undip.ac.id/index.php/ijb/article/download/8433/5128","source":{"id":"https://openalex.org/S4210199122","display_name":"Diponegoro International Journal of Business","issn_l":"2580-4987","issn":["2580-4987","2580-4995"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315173","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/P4310315173"],"host_organization_lineage_names":["Diponegoro University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Diponegoro International Journal of Business","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3135083258.pdf","grobid_xml":"https://content.openalex.org/works/W3135083258.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W1600806975","https://openalex.org/W2181289118","https://openalex.org/W2257024953","https://openalex.org/W2583139107","https://openalex.org/W2790962721","https://openalex.org/W2982565743","https://openalex.org/W2983537168"],"related_works":["https://openalex.org/W3178166839","https://openalex.org/W2803184054","https://openalex.org/W7217808177","https://openalex.org/W4313173838","https://openalex.org/W7218038887","https://openalex.org/W2917345752","https://openalex.org/W7014497494","https://openalex.org/W4385859560","https://openalex.org/W4312856113","https://openalex.org/W7216541619"],"abstract_inverted_index":{"This":[0],"research":[1,28],"aims":[2],"to":[3],"find":[4],"out":[5],"the":[6,30,43,77],"effect":[7],"of":[8,32],"brand":[9,16,19,84,95,102],"equity":[10],"dimensions":[11],"(brand":[12],"awareness,":[13],"perceived":[14,81],"quality,":[15],"association,":[17],"and":[18,50,60,67,83],"loyalty)":[20],"on":[21],"repurchase":[22,88,99,107],"intention.":[23,89,108],"The":[24,54],"population":[25],"in":[26,35],"this":[27],"were":[29],"consumers":[31,46],"Starbucks":[33,52],"caf\u00e9":[34],"Semarang,":[36],"Indonesia,":[37],"by":[38,58,62],"purposive":[39],"technique":[40],"sampling":[41],"with":[42,73],"criteria":[44],"that":[45,80,94],"have":[47],"been":[48],"purchase":[49],"consume":[51],"product.":[53],"data":[55],"was":[56],"collected":[57],"questionnaire":[59],"analyze":[61],"validity":[63],"test,":[64,66],"reliability":[65],"multiple":[68],"analysis":[69],"regression":[70],"tests.":[71],"Consistent":[72],"our":[74,91],"proposed":[75],"hypotheses,":[76],"results":[78],"indicated":[79],"quality":[82],"loyalty":[85],"positively":[86],"affect":[87],"However,":[90],"study":[92],"suggested":[93],"awareness":[96],"negatively":[97],"affects":[98,106],"intention":[100],"while":[101],"association":[103],"not":[104],"significantly":[105]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-03-15T00:00:00"}
