{"id":"https://openalex.org/W3135054012","doi":"https://doi.org/10.24912/pr.v5i1.8177","title":"Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia","display_name":"Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia","publication_year":2021,"publication_date":"2021-03-03","ids":{"openalex":"https://openalex.org/W3135054012","doi":"https://doi.org/10.24912/pr.v5i1.8177","mag":"3135054012"},"language":"en","primary_location":{"id":"doi:10.24912/pr.v5i1.8177","doi":"https://doi.org/10.24912/pr.v5i1.8177","is_oa":true,"landing_page_url":"https://doi.org/10.24912/pr.v5i1.8177","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/8177/6923","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/prologia/article/download/8177/6923","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066105718","display_name":"Julian Andrew","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Julian Andrew","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022118667","display_name":"Rezi Erdiansyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rezi Erdiansyah","raw_affiliation_strings":["Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":1.8446,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.87357457,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"5","issue":"1","first_page":"127","last_page":"127"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6977999806404114,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6977999806404114,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.29980000853538513,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.9269999861717224},{"id":"https://openalex.org/keywords/information-quality","display_name":"information quality","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9539999961853027},{"id":"https://openalex.org/keywords/tokopedia","display_name":"Tokopedia","score":0.7770000100135803},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.6759999990463257},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7919999957084656},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7080000042915344},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.7080000042915344},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.4650000035762787},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.4169999957084656},{"id":"https://openalex.org/keywords/product-information-search","display_name":"product information search","score":0.4519999921321869},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.3840000033378601}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6862014532089233},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6591780781745911},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.6262922286987305},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5503845810890198},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4939756989479065},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.48216813802719116},{"id":"https://openalex.org/C45983554","wikidata":"https://www.wikidata.org/wiki/Q3412851","display_name":"Information quality","level":3,"score":0.45112600922584534},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3572863042354584},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3373497724533081},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23392775654792786},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.22454342246055603},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.21371528506278992},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/pr.v5i1.8177","doi":"https://doi.org/10.24912/pr.v5i1.8177","is_oa":true,"landing_page_url":"https://doi.org/10.24912/pr.v5i1.8177","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/8177/6923","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/pr.v5i1.8177","doi":"https://doi.org/10.24912/pr.v5i1.8177","is_oa":true,"landing_page_url":"https://doi.org/10.24912/pr.v5i1.8177","pdf_url":"https://journal.untar.ac.id/index.php/prologia/article/download/8177/6923","source":{"id":"https://openalex.org/S4210234730","display_name":"Prologia","issn_l":"2598-0777","issn":["2598-0777"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prologia","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3135054012.pdf","grobid_xml":"https://content.openalex.org/works/W3135054012.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W606738474","https://openalex.org/W1753587366","https://openalex.org/W2507718778","https://openalex.org/W2582737636","https://openalex.org/W2768574677","https://openalex.org/W2768633903","https://openalex.org/W3027390250","https://openalex.org/W3145688482"],"related_works":["https://openalex.org/W4389579036","https://openalex.org/W7219349399","https://openalex.org/W3091041029","https://openalex.org/W7219174365","https://openalex.org/W2899089816","https://openalex.org/W6995735445","https://openalex.org/W3136615094","https://openalex.org/W7215668282","https://openalex.org/W7215202275","https://openalex.org/W2997446791"],"abstract_inverted_index":{"As":[0,60],"the":[1,10,33,36,63,81,101,126,131,141,198],"people's":[2],"shopping":[3,29],"habits":[4],"via":[5,168],"online":[6,39,47,94,138,183,245,253,302,337,370],"starts":[7],"to":[8,56,77,106,129,165],"emerge,":[9],"e-commerce":[11,65,219,270,345],"industry":[12],"in":[13,32,46,67,110,124,151,193,208],"Indonesia":[14,221,234,273],"has":[15],"also":[16],"developed.":[17],"In":[18,83],"2018,":[19,227],"it":[20,175],"was":[21,159,176],"noted":[22],"that":[23,72,103,178],"11.9%":[24],"of":[25,35,38,43,62,91,133,136,143,148,181,191,300,368],"Indonesian":[26],"people":[27],"were":[28,201],"online.":[30,169,239,362],"However,":[31],"midst":[34],"vastness":[37],"platforms":[40],"with":[41,120],"millions":[42],"items":[44,102],"found":[45,177],"storefronts,":[48],"consumers":[49,76],"need":[50],"more":[51],"information":[52,79,99,144,186],"as":[53],"their":[54],"reference":[55],"arousing":[57],"buying":[58,112,146,189],"interest.":[59,113],"one":[61],"biggest":[64],"players":[66],"Indonesia,":[68],"Tokopedia":[69,152,267],"provides":[70],"features":[71],"enable":[73],"sellers":[74],"and":[75,96,140,185],"exchange":[78],"regarding":[80],"items.":[82],"Tokopedia,":[84,291],"prospective":[85],"buyers":[86],"can":[87],"see":[88],"electronic":[89,134,179,298,366],"word":[90,135,180,299,367],"mouth":[92],"messages,":[93],"reviews,":[95],"other":[97,199,204],"additional":[98],"about":[100],"are":[104],"known":[105],"be":[107],"very":[108],"influential":[109],"generating":[111],"This":[114],"study":[115],"uses":[116],"a":[117],"quantitative":[118],"approach":[119],"an":[121],"explanatory":[122],"type":[123],"which":[125],"research":[127],"seeks":[128],"find":[130],"effect":[132],"mouth,":[137,182,301,369],"review,":[139,184,303,371],"quality":[142,187],"on":[145,171],"interest":[147,190],"Jakarta":[149,194,343,382],"students":[150,192],"e-commerce.":[153],"The":[154],"data":[155,349],"collection":[156],"technique":[157],"used":[158],"purposive":[160,353],"sampling":[161,354],"by":[162,195,203],"distributing":[163],"questionnaires":[164],"100":[166,359],"samples":[167],"Based":[170],"this":[172,209],"research\u2019s":[173],"results,":[174],"affect":[188],"46%":[196],"while":[197],"54%":[200,386],"influenced":[202],"factors":[205],"not":[206],"examined":[207],"study.Seiring":[210],"dengan":[211,246,325,355],"munculnya":[212],"kebiasaan":[213],"berbelanja":[214],"masyarakat":[215],"melalui":[216],"online,":[217],"industri":[218],"di":[220,233,241,251,272,381],"pun":[222],"turut":[223],"berkembang.":[224],"Pada":[225],"tahun":[226],"tercatat":[228],"bahwa":[229,365],"sebanyak":[230,383],"11,9%":[231],"orang":[232],"melakukan":[235],"kegiatan":[236],"belanja":[237],"secara":[238,361],"Namun,":[240],"tengah":[242],"luasnya":[243],"platform":[244],"jutaan":[247],"barang":[248,287],"yang":[249,258,276,310,312,350,391],"terdapat":[250],"etalase":[252],"membuat":[254],"konsumen":[255,280],"membutuhkan":[256],"informasi":[257,285,374],"lebih":[259],"sebagai":[260],"bahan":[261],"referensi":[262],"dalam":[263,290,316],"menimbulkan":[264],"minat":[265,318,340,377],"beli.":[266,319],"merupakan":[268],"pelaku":[269],"terbesar":[271],"menyediakan":[274],"fitur-fitur":[275],"memungkinkan":[277],"penjual":[278],"dan":[279,283,304,336,372],"untuk":[281],"menulis":[282],"bertukar":[284],"seputar":[286,308],"tersebut.":[288],"Di":[289],"para":[292],"calon":[293],"pembeli":[294],"dapat":[295],"melihat":[296],"pesan":[297],"informasi-informasi":[305],"tambahan":[306],"lainnya":[307],"barang-barang":[309],"dijual":[311],"diketahui":[313],"sangat":[314],"berpengaruh":[315,375],"memunculkan":[317],"Penelitian":[320,363],"ini":[321],"menggunakan":[322],"pendekatan":[323],"kuantitatif":[324],"jenis":[326],"eksplanatif":[327],"dimana":[328],"penelitian":[329,395],"berusaha":[330],"menemukan":[331,364],"pengaruh":[332],"e-WOM,":[333],"kualitas":[334,373],"informasi,":[335],"review":[338],"terhadap":[339,376],"beli":[341,378],"mahasiswa":[342,380],"pada":[344,379,394],"Tokopedia.":[346],"Teknik":[347],"pengumpulan":[348],"digunakan":[351],"adalah":[352],"menyebarkan":[356],"kuesioner":[357],"kepada":[358],"sampel":[360],"46%,":[384],"sedangkan":[385],"dipengaruhi":[387],"oleh":[388],"faktor-faktor":[389],"lain":[390],"tidak":[392],"diteliti":[393],"ini.":[396]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-02T09:45:03.842371","created_date":"2021-03-15T00:00:00"}
