{"id":"https://openalex.org/W3134748084","doi":"https://doi.org/10.3145/epi.2021.mar.05","title":"La imagen femenina en tiempos del #metoo: publicidad de moda, perfume y cosm\u00e9tica","display_name":"La imagen femenina en tiempos del #metoo: publicidad de moda, perfume y cosm\u00e9tica","publication_year":2021,"publication_date":"2021-03-05","ids":{"openalex":"https://openalex.org/W3134748084","doi":"https://doi.org/10.3145/epi.2021.mar.05","mag":"3134748084"},"language":"en","primary_location":{"id":"doi:10.3145/epi.2021.mar.05","doi":"https://doi.org/10.3145/epi.2021.mar.05","is_oa":true,"landing_page_url":"https://doi.org/10.3145/epi.2021.mar.05","pdf_url":"https://revista.profesionaldelainformacion.com/index.php/EPI/article/download/86399/62932","source":{"id":"https://openalex.org/S180455664","display_name":"El Profesional de la Informacion","issn_l":"1386-6710","issn":["1386-6710","1699-2407"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","erih-plus","jufo-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4324392817","host_organization_name":"Ediciones Profesionales de la Informacion SL","host_organization_lineage":["https://openalex.org/P4324392817"],"host_organization_lineage_names":["Ediciones Profesionales de la Informacion SL"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"El profesional de la informaci\u00f3n","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revista.profesionaldelainformacion.com/index.php/EPI/article/download/86399/62932","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5064866419","display_name":"Doris Trevi\u00f1os-Rodr\u00edguez","orcid":"https://orcid.org/0000-0002-0465-0604","observed_orcids":["https://orcid.org/0000-0002-0465-0604"]},"institutions":[{"id":"https://openalex.org/I121748325","display_name":"Universidad Complutense de Madrid","ror":"https://ror.org/02p0gd045","country_code":"ES","type":"education","lineage":["https://openalex.org/I121748325"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Doris Trevi\u00f1os-Rodr\u00edguez","raw_affiliation_strings":["Universidad Complutense de Madrid"],"raw_orcid":"https://orcid.org/0000-0002-0465-0604","affiliations":[{"raw_affiliation_string":"Universidad Complutense de Madrid","institution_ids":["https://openalex.org/I121748325"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067743330","display_name":"Paloma D\u00edaz Soloaga","orcid":"https://orcid.org/0000-0003-1798-1768","observed_orcids":["https://orcid.org/0000-0003-1798-1768"]},"institutions":[{"id":"https://openalex.org/I121748325","display_name":"Universidad Complutense de Madrid","ror":"https://ror.org/02p0gd045","country_code":"ES","type":"education","lineage":["https://openalex.org/I121748325"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Paloma D\u00edaz-Soloaga","raw_affiliation_strings":["Universidad Complutense de Madrid"],"raw_orcid":"https://orcid.org/0000-0003-1798-1768","affiliations":[{"raw_affiliation_string":"Universidad Complutense de Madrid","institution_ids":["https://openalex.org/I121748325"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I121748325"],"apc_list":null,"apc_paid":null,"fwci":3.8273,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.92641382,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stereotypes-of-women","display_name":"stereotypes of women","score":0.7419999837875366},{"id":"https://openalex.org/keywords/beauty-stereotypes","display_name":"beauty stereotypes","score":0.8109999895095825},{"id":"https://openalex.org/keywords/women-in-advertising","display_name":"women in advertising","score":0.8740000128746033},{"id":"https://openalex.org/keywords/fashion-advertising","display_name":"fashion advertising","score":0.6980000138282776},{"id":"https://openalex.org/keywords/perfume-advertising","display_name":"perfume advertising","score":0.8709999918937683},{"id":"https://openalex.org/keywords/cosmetic-advertising","display_name":"cosmetics advertising","score":0.8370000123977661},{"id":"https://openalex.org/keywords/luxury-fashion-brands","display_name":"luxury fashion brands","score":0.8500000238418579},{"id":"https://openalex.org/keywords/fashion-magazines","display_name":"fashion magazines","score":0.6759999990463257},{"id":"https://openalex.org/keywords/sexualization-of-women","display_name":"sexualization of women","score":0.8560000061988831},{"id":"https://openalex.org/keywords/metoo-movement","display_name":"#MeToo","score":0.6069999933242798},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.3930000066757202},{"id":"https://openalex.org/keywords/spain","display_name":"Spain","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.6621326208114624},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.632159948348999},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5940067768096924},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4353969395160675},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4242219030857086},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09217551350593567},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.07771998643875122},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3145/epi.2021.mar.05","doi":"https://doi.org/10.3145/epi.2021.mar.05","is_oa":true,"landing_page_url":"https://doi.org/10.3145/epi.2021.mar.05","pdf_url":"https://revista.profesionaldelainformacion.com/index.php/EPI/article/download/86399/62932","source":{"id":"https://openalex.org/S180455664","display_name":"El Profesional de la Informacion","issn_l":"1386-6710","issn":["1386-6710","1699-2407"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","erih-plus","jufo-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4324392817","host_organization_name":"Ediciones Profesionales de la Informacion SL","host_organization_lineage":["https://openalex.org/P4324392817"],"host_organization_lineage_names":["Ediciones Profesionales de la Informacion SL"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"El profesional de la informaci\u00f3n","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.3145/epi.2021.mar.05","doi":"https://doi.org/10.3145/epi.2021.mar.05","is_oa":true,"landing_page_url":"https://doi.org/10.3145/epi.2021.mar.05","pdf_url":"https://revista.profesionaldelainformacion.com/index.php/EPI/article/download/86399/62932","source":{"id":"https://openalex.org/S180455664","display_name":"El Profesional de la Informacion","issn_l":"1386-6710","issn":["1386-6710","1699-2407"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","erih-plus","jufo-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4324392817","host_organization_name":"Ediciones Profesionales de la Informacion SL","host_organization_lineage":["https://openalex.org/P4324392817"],"host_organization_lineage_names":["Ediciones Profesionales de la Informacion SL"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"El profesional de la informaci\u00f3n","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Gender equality","score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3134748084.pdf","grobid_xml":"https://content.openalex.org/works/W3134748084.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W84764130","https://openalex.org/W151241505","https://openalex.org/W601910158","https://openalex.org/W1491278671","https://openalex.org/W1604131796","https://openalex.org/W1663190727","https://openalex.org/W1999595900","https://openalex.org/W2005891085","https://openalex.org/W2053413511","https://openalex.org/W2072594111","https://openalex.org/W2107098363","https://openalex.org/W2152160207","https://openalex.org/W2228835976","https://openalex.org/W2242948494","https://openalex.org/W2339944019","https://openalex.org/W2492879046","https://openalex.org/W2494252955","https://openalex.org/W2738736450","https://openalex.org/W2800980168","https://openalex.org/W2894512350","https://openalex.org/W2898999647","https://openalex.org/W2902054287","https://openalex.org/W2941309129","https://openalex.org/W2994737005","https://openalex.org/W3007062126","https://openalex.org/W3056388474","https://openalex.org/W3171544356","https://openalex.org/W4235246978"],"related_works":["https://openalex.org/W151241505","https://openalex.org/W6992222309","https://openalex.org/W2345636878","https://openalex.org/W2292223554","https://openalex.org/W2894512350","https://openalex.org/W1604131796","https://openalex.org/W1573786060","https://openalex.org/W7039118940","https://openalex.org/W7009687530","https://openalex.org/W7057598615"],"abstract_inverted_index":{"This":[0,29],"research":[1],"analyzes":[2],"the":[3,21,36,46,49,63,81,99,102,136],"female":[4,85],"stereotypes":[5,23,122],"presented":[6],"in":[7,17,53,62,94,135],"graphic":[8,54],"advertisements":[9,60],"for":[10],"luxury":[11,113],"fashion,":[12,114],"perfume,":[13,115],"and":[14,70,116,156],"cosmetic":[15,117],"brands":[16,118],"Spain.":[18],"It":[19,131],"identifies":[20],"beauty":[22,104],"with":[24],"which":[25],"women":[26,52],"are":[27,88],"portrayed.":[28],"empirical":[30],"work":[31],"represents":[32],"a":[33,193,226,259,298,320,328],"continuation":[34],"of":[35,48,51,58,83,101,112,129,138,143],"studies":[37],"carried":[38,75],"out":[39],"by":[40],"D\u00edaz-Soloaga":[41,206],"since":[42],"2005,":[43,210],"to":[44,91,120,125,150],"analyze":[45],"evolution":[47],"representation":[50],"advertising.":[55],"Content":[56],"analysis":[57],"168":[59,233],"published":[61],"fashion":[64,147],"titles":[65],"Elle,":[66,241],"Glamour,":[67,242],"Telva,":[68,243],"Vogue,":[69],"Woman":[71,246],"Madame":[72,247],"Figaro":[73],"was":[74,80],"out.":[76],"The":[77],"main":[78],"result":[79],"observation":[82],"six":[84],"profiles":[86],"that":[87,123],"remarkably":[89],"similar":[90],"those":[92],"identified":[93],"previous":[95],"studies,":[96],"thus":[97],"confirming":[98],"permanence":[100],"same":[103],"stereotypes.":[105],"Although":[106],"some":[107],"progress":[108],"is":[109,132],"observed,":[110],"advertising":[111],"continues":[119],"display":[121],"contribute":[124,149],"an":[126],"inaccurate":[127],"image":[128],"women.":[130],"paradoxical":[133],"that,":[134],"context":[137],"current":[139],"feminine":[140],"demands,":[141],"instead":[142],"empowering":[144],"their":[145,151],"audience,":[146],"magazines":[148],"pigeonholing":[152],"using":[153],"dependent,":[154],"narcissistic,":[155],"highly":[157],"sexualized":[158],"images.":[159],"Resumen":[160],"Esta":[161],"investigaci\u00f3n":[162],"analiza":[163],"los":[164,189,203,260,273],"estereotipos":[165,185,274],"femeninos":[166,256],"presentes":[167],"en":[168,180,214,220,236,262,309,316,330],"anuncios":[169,234],"gr\u00e1ficos":[170],"de":[171,173,175,186,202,217,230,232,239,272,275,284,286,288,303,312,318,325],"marcas":[172,285],"lujo":[174,287],"moda,":[176,289],"perfume":[177,290],"y":[178,245,291,335],"cosm\u00e9tica":[179,292],"Espa\u00f1a.":[181],"Se":[182,224],"identifican,":[183],"tambi\u00e9n,":[184],"belleza":[187],"con":[188],"que":[190,205,267,296],"se":[191,252,268,278],"representa":[192],"las":[194,237,323],"mujeres.":[195],"Este":[196],"trabajo":[197],"emp\u00edrico":[198],"es":[199],"una":[200,300,331],"continuaci\u00f3n":[201],"estudios":[204],"viene":[207],"realizando":[208],"desde":[209],"analizando":[211],"la":[212,215,218,221,270,281,304],"evoluci\u00f3n":[213],"representaci\u00f3n":[216],"mujer":[219],"publicidad":[222,282],"gr\u00e1fica.":[223],"llev\u00f3":[225],"cabo":[227],"un":[228],"an\u00e1lisis":[229],"contenido":[231],"publicados":[235],"cabeceras":[238,324],"moda":[240,326],"Vogue":[244],"Figaro.":[248],"Como":[249],"principal":[250],"resultado":[251],"obtuvieron":[253],"seis":[254],"perfiles":[255],"muy":[257,336],"similares":[258],"identificados":[261],"anteriores":[263],"estudios,":[264],"al":[265],"tiempo":[266],"confirm\u00f3":[269],"permanencia":[271],"belleza.":[276],"Aunque":[277],"observan":[279],"avances,":[280],"gr\u00e1fica":[283],"contin\u00faa":[293],"mostrando":[294],"modelos":[295],"contribuyen":[297],"alimentar":[299],"imagen":[301,332],"inexacta":[302],"mujer.":[305],"Resulta":[306],"parad\u00f3jico":[307],"que,":[308],"el":[310],"contexto":[311],"reivindicaci\u00f3n":[313],"femenina":[314],"actual,":[315],"lugar":[317],"empoderar":[319],"su":[321],"audiencia":[322],"contribuyan":[327],"encasillarla":[329],"dependiente,":[333],"narcisista":[334],"sexualizada.":[337]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-03-15T00:00:00"}