{"id":"https://openalex.org/W3134573489","doi":null,"title":"Analisis Citra Merek, Kepercayaan Merek, dan Kepuasan Merek terhadap Loyalitas Merek","display_name":"Analisis Citra Merek, Kepercayaan Merek, dan Kepuasan Merek terhadap Loyalitas Merek","publication_year":2021,"publication_date":"2021-03-10","ids":{"openalex":"https://openalex.org/W3134573489","mag":"3134573489"},"language":"id","primary_location":{"id":"mag:3134573489","doi":null,"is_oa":false,"landing_page_url":"https://conference.upnvj.ac.id/index.php/korelasi/article/download/1191/726","pdf_url":null,"source":{"id":"https://openalex.org/S4306517537","display_name":"Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022017776","display_name":"Siti Hertiwi Khasanah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siti Hertiwi Khasanah","raw_affiliation_strings":["Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084206635","display_name":"Nani Ariani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nani Ariani","raw_affiliation_strings":["Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091134682","display_name":"Jenji Gunaedi Argo","orcid":"https://orcid.org/0000-0001-8891-3047","observed_orcids":["https://orcid.org/0000-0001-8891-3047"]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Jenji Gunaedi Argo","raw_affiliation_strings":["Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210158908"],"apc_list":null,"apc_paid":null,"fwci":3.8233,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.9321025,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"2","issue":"1","first_page":"394","last_page":"411"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.39750000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.39750000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3449999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.1889999955892563,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/brand-satisfaction","display_name":"brand satisfaction","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":1.0},{"id":"https://openalex.org/keywords/wardah-cosmetics","display_name":"Wardah cosmetics","score":0.8650000095367432},{"id":"https://openalex.org/keywords/female-consumers","display_name":"women consumers","score":0.8809999823570251},{"id":"https://openalex.org/keywords/cosmetic-services","display_name":"aesthetic services","score":0.5199999809265137},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6110000014305115}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7094689011573792},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.6643970012664795},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5778562426567078},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5299341082572937},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5042096376419067},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.42961585521698},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.405131071805954},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3979692757129669},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.280396968126297},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.255178302526474},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.13589414954185486},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10609295964241028},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3134573489","doi":null,"is_oa":false,"landing_page_url":"https://conference.upnvj.ac.id/index.php/korelasi/article/download/1191/726","pdf_url":null,"source":{"id":"https://openalex.org/S4306517537","display_name":"Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2903628760","https://openalex.org/W3184253402","https://openalex.org/W7219409892","https://openalex.org/W7160122051","https://openalex.org/W4281657345","https://openalex.org/W7217673945","https://openalex.org/W7160029611","https://openalex.org/W4399268405","https://openalex.org/W4387372200","https://openalex.org/W2905485056"],"abstract_inverted_index":{"This":[0,71],"study":[1,72],"analyzes":[2],"to":[3,40],"analyze":[4],"and":[5,19,63,110,124],"prove":[6],"whether":[7],"or":[8],"not":[9],"there":[10],"is":[11,32,59],"an":[12],"effect":[13,94],"of":[14,38,76,81,103,122],"brand":[15,17,20,24,90,96,108,111,115],"image,":[16],"trust,":[18],"satisfaction":[21,112],"on":[22,95],"Wardah":[23,41],"loyalty.":[25],"The":[26,36,54],"method":[27],"used":[28,58],"in":[29,47],"this":[30],"research":[31],"quantitative":[33,34],"method.":[35],"population":[37],"services":[39],"cosmetic":[42],"female":[43],"consumers":[44],"who":[45],"live":[46],"the":[48,67,74,77,86,106,118],"Bogor":[49],"area":[50],"with":[51,98,117],"75":[52],"respondents.":[53],"data":[55],"analysis":[56,61],"technique":[57,62,65],"descriptive":[60],"inferential":[64],"using":[66],"SmartPLS":[68],"test":[69],"tool.":[70],"shows":[73,85],"results":[75,88],"R":[78],"square":[79],"value":[80,102,121],"0.765.":[82],"Hypothesis":[83],"testing":[84],"variable":[87,107],"that":[89],"image":[91],"has":[92],"no":[93],"loyalty":[97,116],"a":[99],"path":[100,119],"coefficient":[101,120],"0.019.":[104],"Meanwhile,":[105],"trust":[109],"variables":[113],"affect":[114],"0.317":[123],"0.565,":[125],"respectively.":[126]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":5}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2021-03-15T00:00:00"}
