{"id":"https://openalex.org/W3134411269","doi":"https://doi.org/10.37826/prapanca.v1i1.134","title":"Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya","display_name":"Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya","publication_year":2021,"publication_date":"2021-02-26","ids":{"openalex":"https://openalex.org/W3134411269","doi":"https://doi.org/10.37826/prapanca.v1i1.134","mag":"3134411269"},"language":"id","primary_location":{"id":"doi:10.37826/prapanca.v1i1.134","doi":"https://doi.org/10.37826/prapanca.v1i1.134","is_oa":true,"landing_page_url":"https://doi.org/10.37826/prapanca.v1i1.134","pdf_url":null,"source":{"id":"https://openalex.org/S4210235578","display_name":"Prapanca Jurnal Abdimas","issn_l":"2774-8774","issn":["2774-8774","2798-4117"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252435","host_organization_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","host_organization_lineage":["https://openalex.org/I4405252435"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prapanca : Jurnal Abdimas","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.37826/prapanca.v1i1.134","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085303620","display_name":"Moch. Djauhari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Moch. Djauhari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5097190763","display_name":"Rama Abi Kumara","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405252435","display_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","ror":"https://ror.org/04yjnf659","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405252435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rama Abi Kumara","raw_affiliation_strings":["Stikosa-AWS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikosa-AWS","institution_ids":["https://openalex.org/I4405252435"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5097162732","display_name":"Andini Putri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405252435","display_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","ror":"https://ror.org/04yjnf659","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405252435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Andini Putri","raw_affiliation_strings":["Stikosa-AWS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikosa-AWS","institution_ids":["https://openalex.org/I4405252435"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Yusuf A","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405252435","display_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","ror":"https://ror.org/04yjnf659","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405252435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yusuf A","raw_affiliation_strings":["Stikosa-AWS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikosa-AWS","institution_ids":["https://openalex.org/I4405252435"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5097162733","display_name":"Muclis Adi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405252435","display_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","ror":"https://ror.org/04yjnf659","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405252435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muclis Adi","raw_affiliation_strings":["Stikosa-AWS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikosa-AWS","institution_ids":["https://openalex.org/I4405252435"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5097327073","display_name":"Rona Ayu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405252435","display_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","ror":"https://ror.org/04yjnf659","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405252435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rona Ayu","raw_affiliation_strings":["Stikosa-AWS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stikosa-AWS","institution_ids":["https://openalex.org/I4405252435"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.4576,"has_fulltext":false,"cited_by_count":60,"citation_normalized_percentile":{"value":0.93445789,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":100},"biblio":{"volume":"1","issue":"1","first_page":"28","last_page":"36"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/participatory-approach","display_name":"participatory approach","score":0.9779999852180481},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8510000109672546},{"id":"https://openalex.org/keywords/msme-empowerment","display_name":"MSME empowerment","score":0.8320000171661377},{"id":"https://openalex.org/keywords/fish-crackers","display_name":"fish crackers","score":0.6520000100135803},{"id":"https://openalex.org/keywords/fishers","display_name":"fishermen","score":0.38100001215934753},{"id":"https://openalex.org/keywords/digital-technology-adoption","display_name":"digital technology adoption","score":0.6050000190734863},{"id":"https://openalex.org/keywords/traditional-retail","display_name":"traditional retail","score":0.49399998784065247},{"id":"https://openalex.org/keywords/surabaya","display_name":"Surabaya","score":0.7409999966621399}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5183137655258179}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37826/prapanca.v1i1.134","doi":"https://doi.org/10.37826/prapanca.v1i1.134","is_oa":true,"landing_page_url":"https://doi.org/10.37826/prapanca.v1i1.134","pdf_url":null,"source":{"id":"https://openalex.org/S4210235578","display_name":"Prapanca Jurnal Abdimas","issn_l":"2774-8774","issn":["2774-8774","2798-4117"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252435","host_organization_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","host_organization_lineage":["https://openalex.org/I4405252435"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prapanca : Jurnal Abdimas","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37826/prapanca.v1i1.134","doi":"https://doi.org/10.37826/prapanca.v1i1.134","is_oa":true,"landing_page_url":"https://doi.org/10.37826/prapanca.v1i1.134","pdf_url":null,"source":{"id":"https://openalex.org/S4210235578","display_name":"Prapanca Jurnal Abdimas","issn_l":"2774-8774","issn":["2774-8774","2798-4117"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252435","host_organization_name":"Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya","host_organization_lineage":["https://openalex.org/I4405252435"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Prapanca : Jurnal Abdimas","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2948916822","https://openalex.org/W7216200030","https://openalex.org/W7171228769","https://openalex.org/W4393362475","https://openalex.org/W4417420573","https://openalex.org/W3127117572","https://openalex.org/W7215516014","https://openalex.org/W4296013562","https://openalex.org/W2761774459","https://openalex.org/W4388713181"],"abstract_inverted_index":{"Sebagian":[0],"warga":[1,121,132],"Kenjeran":[2,51],"di":[3],"kampung":[4,122,133],"kerupuk":[5,16,18,20,23,48,62,123,134],"sukolilo":[6],"kota":[7],"Surabaya":[8],"berprofesi":[9],"sebagai":[10],"nelayan":[11],"dan":[12,22,55,99,109,117],"menjual":[13],"hasilnya":[14],"berupa":[15],"ikan,":[17],"teripang,":[19],"cumi,":[21],"lorjuk.":[24],"Penjualan":[25],"produk":[26,61],"dilakukan":[27,114,130],"melalui":[28],"75":[29],"toko":[30],"secara":[31,39,58,127,138],"tradional":[32],"karena":[33],"para":[34],"pedagang":[35,47],"tidak":[36],"memahami":[37],"penjualan":[38,57,126,137],"online.":[40],"Tujuan":[41],"dari":[42],"kegiatan":[43],"ini":[44,102],"adalah":[45,75],"mengajak":[46],"olahan":[49,63,124],"laut":[50,65],"dapat":[52,67],"memanfaatkan":[53],"teknologi":[54,111],"memahamai":[56],"online":[59,128],"untuk":[60,90,112],"hasil":[64],"sehingga":[66],"membantu":[68],"mempercepat":[69],"perputaran":[70],"dagang.":[71],"Metode":[72],"yang":[73,88,93,113],"dipakai":[74],"pendekatan":[76],"partisipatif":[77,106],"dengan":[78],"pertimbangan":[79],"bahwa":[80,104],"pelibatan":[81],"aktif":[82],"subyek":[83],"penelitian":[84],"pengabdian":[85],"merupakan":[86],"faktor":[87],"penting":[89],"menentukan":[91],"program":[92],"tepat":[94,118],"sasaran,":[95],"berorientasi":[96],"praktis,":[97],"pemberdayaaan":[98],"berkelanjutan.":[100],"Hasil":[101],"menunjukan":[103],"model":[105],"dalam":[107],"pengenalan":[108],"penerapan":[110],"sangat":[115],"efektif":[116],"sasaran":[119],"pada":[120],"laut,":[125],"mampu":[129],"oleh":[131],"tanpa":[135],"meninggalkan":[136],"tradisional.":[139]},"counts_by_year":[{"year":2026,"cited_by_count":19},{"year":2025,"cited_by_count":26},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2021-03-15T00:00:00"}
