{"id":"https://openalex.org/W3133556159","doi":"https://doi.org/10.1504/ijbex.2021.113446","title":"Does mobile marketing affect customer loyalty in Jordan","display_name":"Does mobile marketing affect customer loyalty in Jordan","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3133556159","doi":"https://doi.org/10.1504/ijbex.2021.113446","mag":"3133556159"},"language":"en","primary_location":{"id":"doi:10.1504/ijbex.2021.113446","doi":"https://doi.org/10.1504/ijbex.2021.113446","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbex.2021.113446","pdf_url":null,"source":{"id":"https://openalex.org/S51184730","display_name":"International Journal of Business Excellence","issn_l":"1756-0047","issn":["1756-0047","1756-0055"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Excellence","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110472326","display_name":"Sulieman Ibraheem Shelash Al Hawary","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I31079310","display_name":"Al al-Bayt University","ror":"https://ror.org/028jh2126","country_code":"JO","type":"education","lineage":["https://openalex.org/I31079310"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Sulieman Ibraheem Shelash Al Hawary","raw_affiliation_strings":["Department of Business Administration, Faculty of Finance and Business Administration, Al al-Bayt University, P.O. Box 130040, Mafraq 25113, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Faculty of Finance and Business Administration, Al al-Bayt University, P.O. Box 130040, Mafraq 25113, Jordan","institution_ids":["https://openalex.org/I31079310"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004705045","display_name":"Ahmad Abedallah Obiadat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I31079310","display_name":"Al al-Bayt University","ror":"https://ror.org/028jh2126","country_code":"JO","type":"education","lineage":["https://openalex.org/I31079310"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Ahmad Abedallah Obiadat","raw_affiliation_strings":["Department of Business Administration, Faculty of Finance and Business Administration, Al al-Bayt University, P.O. Box 130040, Mafraq 25113, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Faculty of Finance and Business Administration, Al al-Bayt University, P.O. Box 130040, Mafraq 25113, Jordan","institution_ids":["https://openalex.org/I31079310"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I31079310"],"apc_list":null,"apc_paid":null,"fwci":17.1136,"has_fulltext":false,"cited_by_count":111,"citation_normalized_percentile":{"value":0.99205004,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"23","issue":"2","first_page":"226","last_page":"226"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5795999765396118,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5795999765396118,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.33739998936653137,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.019600000232458115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":1.0},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/interactivity","display_name":"interactivity","score":0.8970000147819519},{"id":"https://openalex.org/keywords/personalization","display_name":"personalization","score":0.9980000257492065},{"id":"https://openalex.org/keywords/localization","display_name":"localization","score":0.996999979019165},{"id":"https://openalex.org/keywords/convenience","display_name":"convenience","score":0.9950000047683716},{"id":"https://openalex.org/keywords/mobile-shopping","display_name":"mobile shopping","score":0.8299999833106995},{"id":"https://openalex.org/keywords/jordan","display_name":"Jordan","score":0.8429999947547913}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.7329358458518982},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.6435235738754272},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6112498641014099},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6076979637145996},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.599409818649292},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5859450101852417},{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.5740839242935181},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.522494375705719},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4936283826828003},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4874279797077179},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2386072278022766},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22962751984596252},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22823110222816467},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.17079484462738037},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.11343911290168762},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1504/ijbex.2021.113446","doi":"https://doi.org/10.1504/ijbex.2021.113446","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijbex.2021.113446","pdf_url":null,"source":{"id":"https://openalex.org/S51184730","display_name":"International Journal of Business Excellence","issn_l":"1756-0047","issn":["1756-0047","1756-0055"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business Excellence","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijbexc:v:23:y:2021:i:2:p:226-250","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=113446","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2997571416","https://openalex.org/W2161127768","https://openalex.org/W2145280921","https://openalex.org/W2058000806","https://openalex.org/W4416367748","https://openalex.org/W109837659","https://openalex.org/W3011328775","https://openalex.org/W3083696911","https://openalex.org/W2291900653","https://openalex.org/W777098866"],"abstract_inverted_index":{"This":[0],"study":[1,28,74],"aimed":[2],"to":[3,115],"identify":[4],"the":[5,11,32,62,65,70,105,107,116,126],"impact":[6],"of":[7,18,31,40,81,98,118],"mobile":[8,19,36,82,119],"marketing":[9,20,83],"on":[10,88,100,104],"customer's":[12],"loyalty":[13],"in":[14,37],"Jordan.":[15],"The":[16,27,56,73],"dimensions":[17],"were":[21,43,47,58,67],"interactivity,":[22],"personalisation,":[23,85],"localisation,":[24],"and":[25,64,86,91,128],"convenience.":[26],"population":[29],"consisted":[30],"customers":[33,42,130],"shopping":[34],"through":[35],"Jordan;":[38],"samples":[39],"403":[41],"taken.":[44],"Their":[45],"responses":[46],"investigated":[48],"using":[49,69],"a":[50,77,94],"questionnaire":[51],"designed":[52],"for":[53],"this":[54],"purpose.":[55],"results":[57,75],"collected,":[59],"inputted":[60],"into":[61],"computer":[63],"hypotheses":[66],"tested,":[68],"SPSS":[71],"program.":[72],"showed":[76],"statistically":[78,95],"significant":[79],"effect":[80,97],"(interactivity,":[84],"convenience)":[87],"customers'":[89,101],"loyalty,":[90],"there":[92],"is":[93],"insignificant":[96],"localisation":[99],"loyalty.":[102],"Based":[103],"results,":[106],"researchers":[108],"came":[109],"up":[110],"with":[111],"some":[112],"recommendations":[113],"related":[114],"fields":[117],"content":[120],"design,":[121],"sharing":[122],"information,":[123],"benefit":[124],"from":[125],"experiences,":[127],"solving":[129],"problems.":[131]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":31},{"year":2023,"cited_by_count":57},{"year":2022,"cited_by_count":6}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2021-03-15T00:00:00"}