{"id":"https://openalex.org/W3132344826","doi":"https://doi.org/10.31539/budgeting.v2i1.1736","title":"Peningkatan Kepuasan Pelanggan Melalui Experiential Marketing dan Nilai Pelanggan","display_name":"Peningkatan Kepuasan Pelanggan Melalui Experiential Marketing dan Nilai Pelanggan","publication_year":2020,"publication_date":"2020-11-25","ids":{"openalex":"https://openalex.org/W3132344826","doi":"https://doi.org/10.31539/budgeting.v2i1.1736","mag":"3132344826"},"language":"id","primary_location":{"id":"doi:10.31539/budgeting.v2i1.1736","doi":"https://doi.org/10.31539/budgeting.v2i1.1736","is_oa":true,"landing_page_url":"https://doi.org/10.31539/budgeting.v2i1.1736","pdf_url":"https://journal.ipm2kpe.or.id/index.php/BUDGETING/article/download/1736/1033","source":{"id":"https://openalex.org/S4210236311","display_name":"BUDGETING Journal of Business Management and Accounting","issn_l":"2715-1913","issn":["2715-1913","2715-2480"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BUDGETING : Journal of Business, Management and Accounting","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journal.ipm2kpe.or.id/index.php/BUDGETING/article/download/1736/1033","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014262225","display_name":"Anggara Putra Munggaran","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210123077","display_name":"Universitas Muhammadiyah Sukabumi","ror":"https://ror.org/033243786","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123077"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anggara Putra Munggaran","raw_affiliation_strings":["Univesitas Muhammadiyah Sukabumi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univesitas Muhammadiyah Sukabumi","institution_ids":["https://openalex.org/I4210123077"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041118575","display_name":"R. Deni Muhammad Danial","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210123077","display_name":"Universitas Muhammadiyah Sukabumi","ror":"https://ror.org/033243786","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123077"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"R. Deni Muhammad Danial","raw_affiliation_strings":["Universitas Muhammadiyah Sukabumi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Sukabumi","institution_ids":["https://openalex.org/I4210123077"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044462157","display_name":"Faizal Mulia Z","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210123077","display_name":"Universitas Muhammadiyah Sukabumi","ror":"https://ror.org/033243786","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123077"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Faizal Mulia Z.","raw_affiliation_strings":["Universitas Muhammadiyah Sukabumi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Sukabumi","institution_ids":["https://openalex.org/I4210123077"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210123077"],"apc_list":null,"apc_paid":null,"fwci":0.7768,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.81654605,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"2","issue":"1","first_page":"360","last_page":"371"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7734000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7734000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.10769999772310257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.10189999639987946,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8989999890327454},{"id":"https://openalex.org/keywords/customer-value","display_name":"customer value","score":0.9950000047683716},{"id":"https://openalex.org/keywords/emotional-value","display_name":"emotional value","score":0.7170000076293945},{"id":"https://openalex.org/keywords/social-values","display_name":"social values","score":0.9819999933242798},{"id":"https://openalex.org/keywords/quality-value","display_name":"quality value","score":0.8970000147819519},{"id":"https://openalex.org/keywords/cost-value","display_name":"cost value","score":0.9750000238418579},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.796999990940094},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9829999804496765},{"id":"https://openalex.org/keywords/convenience","display_name":"convenience","score":0.5090000033378601}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5934981107711792},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4908200204372406},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.4203697741031647},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.36147284507751465},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23230215907096863},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11733648180961609},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.05942583084106445}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31539/budgeting.v2i1.1736","doi":"https://doi.org/10.31539/budgeting.v2i1.1736","is_oa":true,"landing_page_url":"https://doi.org/10.31539/budgeting.v2i1.1736","pdf_url":"https://journal.ipm2kpe.or.id/index.php/BUDGETING/article/download/1736/1033","source":{"id":"https://openalex.org/S4210236311","display_name":"BUDGETING Journal of Business Management and Accounting","issn_l":"2715-1913","issn":["2715-1913","2715-2480"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BUDGETING : Journal of Business, Management and Accounting","raw_type":"journal-article"},{"id":"pmh:oai:journal.ipm2kpe.or.id:article/1736","doi":null,"is_oa":true,"landing_page_url":"https://journal.ipm2kpe.or.id/index.php/BUDGETING/article/view/1736/1033","pdf_url":"https://journal.ipm2kpe.or.id/index.php/BUDGETING/article/download/1736/1033/17153","source":{"id":"https://openalex.org/S4210236311","display_name":"BUDGETING Journal of Business Management and Accounting","issn_l":"2715-1913","issn":["2715-1913","2715-2480"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31539/budgeting.v2i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31539/budgeting.v2i1.1736","doi":"https://doi.org/10.31539/budgeting.v2i1.1736","is_oa":true,"landing_page_url":"https://doi.org/10.31539/budgeting.v2i1.1736","pdf_url":"https://journal.ipm2kpe.or.id/index.php/BUDGETING/article/download/1736/1033","source":{"id":"https://openalex.org/S4210236311","display_name":"BUDGETING Journal of Business Management and Accounting","issn_l":"2715-1913","issn":["2715-1913","2715-2480"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BUDGETING : Journal of Business, Management and Accounting","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3132344826.pdf","grobid_xml":"https://content.openalex.org/works/W3132344826.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1570280810","https://openalex.org/W1617916805","https://openalex.org/W1843371093","https://openalex.org/W2556900925","https://openalex.org/W3044336322"],"related_works":["https://openalex.org/W3116693680","https://openalex.org/W3134030511","https://openalex.org/W2887980052","https://openalex.org/W4214574587","https://openalex.org/W7036230517","https://openalex.org/W4285104105","https://openalex.org/W2884030665","https://openalex.org/W1563516288","https://openalex.org/W2785356289","https://openalex.org/W2615383602"],"abstract_inverted_index":{"Tujuan":[0],"penelitian":[1,25,41],"ini":[2,26],"adalah":[3,27,36],"untuk":[4],"menganalisis":[5],"pengaruh":[6,141],"experiential":[7,47,119,135],"marketing":[8,48,136],"dan":[9,61,80,106,131,137],"nilai":[10,64,74,76,78,81,121,138],"pelanggan":[11,14,72,95,114,139,144],"terhadap":[12,142],"kepuasan":[13,69,94,143],"pada":[15,90],"CV.":[16,50,146],"Yukas":[17,51,147],"Family":[18,52,148],"Kabupaten":[19,53,150],"Sukabumi.":[20,151],"Metode":[21],"yang":[22,34,65,88],"digunakan":[23,35],"dalam":[24,67,110],"metode":[28],"deskriptif":[29],"asosiatif.":[30],"Teknik":[31],"analisis":[32],"data":[33],"regresi":[37],"linier":[38],"berganda.":[39],"Hasil":[40],"menunjukkan":[42],"bahwa":[43],"berdasarkan":[44,96],"garis":[45,86],"kontinum,":[46],"di":[49,145,149],"Sukabumi":[54],"melalui":[55],"dimensi":[56,84,97],"sense,":[57],"feel,":[58],"think,":[59],"act":[60],"relate":[62],"memiliki":[63,85,140],"tinggi":[66],"meningkatkan":[68],"konsumen.":[70],"Nilai":[71,156],"berupa":[73],"emosional,":[75],"sosial,":[77],"kualitas":[79,98,102,123,127],"biaya":[82,105,130],"sebagai":[83],"kontinum":[87],"berada":[89],"kategori":[91,111],"sedang.":[92,112],"Kemudian":[93],"produk,":[99,101,124,126],"harga":[100,125],"layanan,":[103,128],"emosi,":[104,129],"kenyamanan":[107],"juga":[108],"termasuk":[109],"Simpulan,":[113],"merasa":[115],"puas":[116],"dengan":[117],"penerapan":[118],"marketing,":[120],"pelanggan,":[122],"kenyamanan.":[132],"Secara":[133],"umum,":[134],"Kata":[152],"Kunci:":[153],"Experiential":[154],"Marketing,":[155],"Pelanggan,":[157],"Kepuasan":[158],"Pelanggan":[159]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2021-03-01T00:00:00"}