{"id":"https://openalex.org/W3131672486","doi":"https://doi.org/10.52403/ijrr.20210255","title":"The Influence of Seller Reputation and Online Customer Reviews towards Purchase Decisions through Consumer Trust from C2C E-Commerce Platform Users in Medan, North Sumatera, Indonesia","display_name":"The Influence of Seller Reputation and Online Customer Reviews towards Purchase Decisions through Consumer Trust from C2C E-Commerce Platform Users in Medan, North Sumatera, Indonesia","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3131672486","doi":"https://doi.org/10.52403/ijrr.20210255","mag":"3131672486"},"language":"en","primary_location":{"id":"mag:3131672486","doi":"https://doi.org/10.52403/ijrr.20210255","is_oa":false,"landing_page_url":"https://www.ijrrjournal.com/IJRR_Vol.8_Issue.2_Feb2021/IJRR055.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Research","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033816734","display_name":"Ami Natuz Zahara","orcid":"https://orcid.org/0009-0002-9045-0859","observed_orcids":["https://orcid.org/0009-0002-9045-0859"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ami Natuz Zahara","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0002-9045-0859","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012553754","display_name":"Endang Sulistya Rini","orcid":"https://orcid.org/0000-0003-4068-2168","observed_orcids":["https://orcid.org/0000-0003-4068-2168","https://orcid.org/0000-0001-9894-5077"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Endang Sulistya Rini","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4068-2168","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5109616837","display_name":"Beby Karina Fawzeea Sembiring","orcid":"https://orcid.org/0000-0002-0631-9384","observed_orcids":["https://orcid.org/0000-0002-0631-9384"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Beby Karina Fawzeea Sembiring","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0631-9384","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.6766,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.92889819,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"8","issue":"2","first_page":"422","last_page":"438"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/seller-reputation","display_name":"seller reputation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/online-consumer-reviews","display_name":"online customer reviews","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9390000104904175},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.9990000128746033},{"id":"https://openalex.org/keywords/c2c-e-commerce","display_name":"C2C e-commerce","score":0.9309999942779541},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.8050000071525574},{"id":"https://openalex.org/keywords/tokopedia","display_name":"Tokopedia","score":0.9440000057220459}],"concepts":[{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.8384495377540588},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7929285764694214},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.7871874570846558},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6979914307594299},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6788130402565002},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.632771372795105},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6019900441169739},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5523034334182739},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5299108028411865},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.491699755191803},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4702072739601135},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18157148361206055},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1370425522327423},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09448283910751343},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3131672486","doi":"https://doi.org/10.52403/ijrr.20210255","is_oa":false,"landing_page_url":"https://www.ijrrjournal.com/IJRR_Vol.8_Issue.2_Feb2021/IJRR055.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.41999998688697815,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7171711883","https://openalex.org/W1979945216","https://openalex.org/W4318818945","https://openalex.org/W313261522","https://openalex.org/W7221593890","https://openalex.org/W7213324541","https://openalex.org/W4401228472","https://openalex.org/W4414964972","https://openalex.org/W4413143937","https://openalex.org/W4410458528"],"abstract_inverted_index":{"The":[0,37,117,157,165,179,196],"rapid":[1],"development":[2,63],"of":[3,52,87,100,102,112,147],"information":[4],"and":[5,54,83,90,123,129,206,217],"communication":[6],"technology":[7,25],"in":[8,17,21,24,34,70,107,152,159],"this":[9,160],"modern":[10],"era":[11],"has":[12,39,64,203,214],"led":[13,30],"to":[14,31,56,72,81],"a":[15,32,170,204,215],"shift":[16],"human":[18],"behavior,":[19],"especially":[20],"shopping.":[22],"Advances":[23],"from":[26,127],"the":[27,42,66,85,103,108,140,148,200],"internet":[28,38],"have":[29],"change":[33],"consumer":[35,98],"lifestyle.":[36],"transformed":[40],"how":[41],"business":[43],"operates":[44],"because":[45],"now":[46],"sellers":[47],"can":[48],"offer":[49],"unlimited":[50],"types":[51],"products":[53],"services":[55],"consumers":[57,137],"worldwide":[58],"at":[59],"any":[60],"time.":[61],"Today's":[62],"changed":[65],"conventional":[67],"shopping":[68,75,142],"lifestyle":[69],"society":[71],"prefer":[73],"online":[74,91,141,211],"e-commerce":[76,105],"applications.":[77],"This":[78,110,132],"study":[79,161],"aims":[80],"identify":[82],"analyze":[84],"influence":[86],"seller":[88],"reputation":[89,202],"customer":[92,212],"review":[93,213],"on":[94,209,220],"purchasing":[95],"decisions":[96],"through":[97,190],"trust":[99],"users":[101,146],"C2C":[104,149],"platform":[106,151],"field.":[109],"type":[111],"research":[113],"is":[114,135,162,184],"associative":[115],"research.":[116],"data":[118,125,180],"forms":[119],"used":[120,183],"are":[121],"primary":[122],"secondary":[124],"generated":[126],"surveys":[128],"literature":[130],"studies.":[131],"study's":[133],"population":[134],"all":[136,145],"who":[138],"use":[139],"site":[143],"or":[144],"Tokopedia":[150],"Medan":[153],"an":[154,175],"unknown":[155],"number.":[156],"sample":[158,166],"140":[163],"people.":[164],"determination":[167],"method":[168,173,182],"uses":[169],"nonprobability":[171],"sampling":[172,177],"with":[174],"accidental":[176],"technique.":[178],"analysis":[181,186],"path":[185],"that":[187,199],"was":[188],"performed":[189],"PLS-SEM":[191],"using":[192],"SmartPLS":[193],"3.0":[194],"program.":[195],"results":[197],"show":[198],"seller's":[201],"positive":[205,216],"significant":[207,218],"effect":[208,219],"trust,":[210],"trust.":[221]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2021-03-01T00:00:00"}