{"id":"https://openalex.org/W3130081263","doi":null,"title":"Marketing Management 15e Global Edition","display_name":"Marketing Management 15e Global Edition","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W3130081263","mag":"3130081263"},"language":"en","primary_location":{"id":"mag:3130081263","doi":null,"is_oa":false,"landing_page_url":"https://sirkulasi-lib.unesa.ac.id/index.php?p=show_detail&id=88673","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087501618","display_name":"Kotler","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kotler","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5038862386","display_name":"Keller","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Keller","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.1556,"has_fulltext":false,"cited_by_count":70,"citation_normalized_percentile":{"value":0.96404877,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.9580000042915344},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7950000166893005},{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":0.6859999895095825},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.6079999804496765},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8360000252723694},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.4169999957084656},{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.3400000035762787}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4687766134738922},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3979733884334564},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3343026638031006},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3228520154953003},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3210670053958893},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3030513525009155}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3130081263","doi":null,"is_oa":false,"landing_page_url":"https://sirkulasi-lib.unesa.ac.id/index.php?p=show_detail&id=88673","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3209776378","https://openalex.org/W2783685115","https://openalex.org/W3202411362","https://openalex.org/W2970449089","https://openalex.org/W3001975894","https://openalex.org/W2317189607","https://openalex.org/W3157850950","https://openalex.org/W3081189921","https://openalex.org/W2783234047","https://openalex.org/W614845230"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":24},{"year":2022,"cited_by_count":14},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2021-03-01T00:00:00"}