{"id":"https://openalex.org/W3127723231","doi":null,"title":"The prejudice and gender stereotyping in advertising: the receiver perspective","display_name":"The prejudice and gender stereotyping in advertising: the receiver perspective","publication_year":2014,"publication_date":"2014-06-26","ids":{"openalex":"https://openalex.org/W3127723231","mag":"3127723231"},"language":"en","primary_location":{"id":"pmh:oai:repositorio.ipl.pt:10400.21/12790","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.21/12790","pdf_url":"http://hdl.handle.net/10400.21/12790","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference object"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10400.21/12790","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008897639","display_name":"Francisco Jos\u00e9 Costa Pereira","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I88596544","display_name":"Universidade Lus\u00f3fona","ror":"https://ror.org/05xxfer42","country_code":"PT","type":"education","lineage":["https://openalex.org/I88596544"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Francisco Jos\u00e9 Costa Pereira","raw_affiliation_strings":["Universidade Lus\u00f3fona, Lisbon, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Lus\u00f3fona, Lisbon, Portugal","institution_ids":["https://openalex.org/I88596544"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000565314","display_name":"Jorge Ver\u00edssimo","orcid":"https://orcid.org/0000-0001-8045-4114","observed_orcids":["https://orcid.org/0000-0001-8045-4114"]},"institutions":[{"id":"https://openalex.org/I59361560","display_name":"Instituto Polit\u00e9cnico Nacional","ror":"https://ror.org/059sp8j34","country_code":"MX","type":"education","lineage":["https://openalex.org/I59361560"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Jorge Ver\u00edssimo","raw_affiliation_strings":["Instituto Polit\u00e9cnico Nacional, Mexico City, Mexico"],"raw_orcid":"https://orcid.org/0000-0001-8045-4114","affiliations":[{"raw_affiliation_string":"Instituto Polit\u00e9cnico Nacional, Mexico City, Mexico","institution_ids":["https://openalex.org/I59361560"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034769122","display_name":"Ana Castillo D\u00edaz","orcid":"https://orcid.org/0000-0002-3650-2964","observed_orcids":["https://orcid.org/0000-0002-3650-2964"]},"institutions":[{"id":"https://openalex.org/I80606768","display_name":"Universidad de Extremadura","ror":"https://ror.org/0174shg90","country_code":"ES","type":"education","lineage":["https://openalex.org/I80606768"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Ana Castillo D\u00edaz","raw_affiliation_strings":["Universidad de Extremadura, Badajoz, Spain"],"raw_orcid":"https://orcid.org/0000-0002-3650-2964","affiliations":[{"raw_affiliation_string":"Universidad de Extremadura, Badajoz, Spain","institution_ids":["https://openalex.org/I80606768"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024098594","display_name":"Maria do Ros\u00e1rio Correia","orcid":"https://orcid.org/0000-0001-5381-0611","observed_orcids":["https://orcid.org/0000-0001-5381-0611"]},"institutions":[{"id":"https://openalex.org/I59361560","display_name":"Instituto Polit\u00e9cnico Nacional","ror":"https://ror.org/059sp8j34","country_code":"MX","type":"education","lineage":["https://openalex.org/I59361560"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Maria do Ros\u00e1rio Correia","raw_affiliation_strings":["Instituto Polit\u00e9cnico Nacional, Mexico City, Mexico"],"raw_orcid":"https://orcid.org/0000-0001-5381-0611","affiliations":[{"raw_affiliation_string":"Instituto Polit\u00e9cnico Nacional, Mexico City, Mexico","institution_ids":["https://openalex.org/I59361560"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081963853","display_name":"Lu\u00edsa Magalh\u00e3es","orcid":"https://orcid.org/0000-0003-3296-2856","observed_orcids":["https://orcid.org/0000-0003-3296-2856"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lu\u00edsa Magalh\u00e3es","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3296-2856","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5072941751","display_name":"Paulo Ribeiro Cardoso","orcid":"https://orcid.org/0000-0002-4643-8716","observed_orcids":["https://orcid.org/0000-0002-4643-8716"]},"institutions":[{"id":"https://openalex.org/I157071867","display_name":"Fernando Pessoa University","ror":"https://ror.org/04h8e7606","country_code":"PT","type":"education","lineage":["https://openalex.org/I157071867"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Paulo Ribeiro Cardoso","raw_affiliation_strings":["Fernando Pessoa University, Porto, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-4643-8716","affiliations":[{"raw_affiliation_string":"Fernando Pessoa University, Porto, Portugal","institution_ids":["https://openalex.org/I157071867"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10314","display_name":"Social and Intergroup Psychology","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11047","display_name":"Gender Diversity and Inequality","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.8140000104904175},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.8679999709129333},{"id":"https://openalex.org/keywords/prejudice","display_name":"prejudice","score":0.6019999980926514},{"id":"https://openalex.org/keywords/sexism","display_name":"sexism","score":0.6959999799728394},{"id":"https://openalex.org/keywords/hostile-sexism","display_name":"hostile sexism","score":0.9359999895095825},{"id":"https://openalex.org/keywords/discrimination-against-women","display_name":"discrimination against women","score":0.8989999890327454},{"id":"https://openalex.org/keywords/racial-discrimination","display_name":"racial discrimination","score":0.8700000047683716},{"id":"https://openalex.org/keywords/sexual-discrimination","display_name":"sexual discrimination","score":0.8090000152587891},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7997250556945801},{"id":"https://openalex.org/C107062074","wikidata":"https://www.wikidata.org/wiki/Q109701697","display_name":"Prejudice (legal term)","level":2,"score":0.7791792750358582},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4144189953804016},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38085228204727173},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35651513934135437},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.30253779888153076},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1315801441669464},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.06626877188682556}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repositorio.ipl.pt:10400.21/12790","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.21/12790","pdf_url":"http://hdl.handle.net/10400.21/12790","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference object"},{"id":"mag:3127723231","doi":null,"is_oa":false,"landing_page_url":"https://repositorio.ipl.pt/bitstream/10400.21/12790/1/The%20prej%20and%20gender%20stereo_in%20ads%20%20the%20receiver%20perspective_13th%20ICORIA.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repositorio.ipl.pt:10400.21/12790","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.21/12790","pdf_url":"http://hdl.handle.net/10400.21/12790","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference object"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.9444000124931335,"display_name":"Gender equality"},{"id":"https://metadata.un.org/sdg/10","score":0.8974000215530396,"display_name":"Reduced inequalities"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3127723231.pdf","grobid_xml":"https://content.openalex.org/works/W3127723231.grobid-xml"},"referenced_works_count":35,"referenced_works":["https://openalex.org/W53196084","https://openalex.org/W68292153","https://openalex.org/W81474732","https://openalex.org/W110905022","https://openalex.org/W173126985","https://openalex.org/W395405042","https://openalex.org/W603359267","https://openalex.org/W626088700","https://openalex.org/W639156419","https://openalex.org/W1490421035","https://openalex.org/W1516654031","https://openalex.org/W1562208008","https://openalex.org/W1605197014","https://openalex.org/W1793159117","https://openalex.org/W2000961510","https://openalex.org/W2001804205","https://openalex.org/W2003692665","https://openalex.org/W2003864227","https://openalex.org/W2015199128","https://openalex.org/W2018546113","https://openalex.org/W2021709288","https://openalex.org/W2035797588","https://openalex.org/W2038537166","https://openalex.org/W2049594979","https://openalex.org/W2097430971","https://openalex.org/W2098971107","https://openalex.org/W2131343936","https://openalex.org/W2143897586","https://openalex.org/W2144805881","https://openalex.org/W2164686438","https://openalex.org/W2318169422","https://openalex.org/W2340288641","https://openalex.org/W2555145630","https://openalex.org/W3183051512","https://openalex.org/W3214923421"],"related_works":["https://openalex.org/W3126287126","https://openalex.org/W2041586193","https://openalex.org/W7045430831","https://openalex.org/W3128925685","https://openalex.org/W3127328579","https://openalex.org/W2285684944","https://openalex.org/W4287932039","https://openalex.org/W6981419433","https://openalex.org/W2086094351","https://openalex.org/W7057774266"],"abstract_inverted_index":{"This":[0],"research":[1,64],"intended":[2],"to":[3,105,127],"identify":[4],"how":[5],"the":[6,43,77,84,96,106,128],"perception":[7],"of":[8,45,71,79,86,108,130],"discrimination":[9,32,44,107,123,129],"against":[10],"women":[11,46,109,131],"in":[12,20,47,68,74,76,83,102,110,132],"advertising":[13,21,48,103,111],"can":[14],"be":[15],"influenced":[16],"by":[17],"gender":[18,100],"stereotypes":[19,101],"as":[22,24,28],"well":[23],"some":[25],"attitudes":[26],"such":[27],"sexism":[29,41,98],"and":[30,33,49,53,81,89,99,121],"racial":[31,54,120],"homosexual.":[34],"Two":[35],"models":[36,58],"were":[37,59],"created,":[38],"one":[39,50],"for":[40,51],"influencing":[42],"sexual":[52],"discrimination.":[55],"The":[56],"two":[57],"tested":[60],"through":[61],"a":[62,69,93],"quantitative":[63],"where":[65,95],"respondents":[66],"consisted":[67],"total":[70],"736":[72],"subjects":[73],"Spain,":[75],"city":[78],"Badajoz,":[80],"Portugal,":[82],"cities":[85],"Lisbon,":[87],"Porto":[88],"Braga.":[90],"In":[91],"conclusion":[92],"model":[94],"hostile":[97],"contribute":[104,126],"has":[112],"been":[113],"found.":[114],"It":[115],"was":[116],"also":[117],"found":[118],"that":[119],"sex":[122],"did":[124],"not":[125],"advertising.":[133]},"counts_by_year":[],"updated_date":"2026-11-02T09:45:03.842371","created_date":"2021-02-15T00:00:00"}