{"id":"https://openalex.org/W3126436071","doi":"https://doi.org/10.52447/mmj.v8i2.4396","title":"PENGARUH DIGITAL MARKETING DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN YANG DIMODERASI OLEH CITRA PERUSAHAAN","display_name":"PENGARUH DIGITAL MARKETING DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN YANG DIMODERASI OLEH CITRA PERUSAHAAN","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3126436071","doi":"https://doi.org/10.52447/mmj.v8i2.4396","mag":"3126436071"},"language":"id","primary_location":{"id":"pmh:oai:ojs.jurnal.uta45jakarta.ac.id:article/4396","doi":"https://doi.org/10.52447/mmj.v8i2.4396","is_oa":true,"landing_page_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/view/4396","pdf_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/download/4396/1722","source":{"id":"https://openalex.org/S4210236247","display_name":"MEDIA MANAJEMEN JASA","issn_l":"2356-0304","issn":["2356-0304","2502-3632"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097553","host_organization_name":"Universitas 17 Agustus 1945 Jakarta","host_organization_lineage":["https://openalex.org/I4210097553"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.52447/mmj.v8i2","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/download/4396/1722","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042041717","display_name":"Widyanto Aji Saputro","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097553","display_name":"Universitas 17 Agustus 1945 Jakarta","ror":"https://ror.org/00vp4y570","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210097553"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Widyanto Aji Saputro","raw_affiliation_strings":["Program Studi Manajeman FEB Universitas 17 Agustus 1945 Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajeman FEB Universitas 17 Agustus 1945 Jakarta","institution_ids":["https://openalex.org/I4210097553"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085291073","display_name":"Netty Laura S","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097553","display_name":"Universitas 17 Agustus 1945 Jakarta","ror":"https://ror.org/00vp4y570","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210097553"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Netty Laura S","raw_affiliation_strings":["Program Studi Manajeman FEB Universitas 17 Agustus 1945 Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajeman FEB Universitas 17 Agustus 1945 Jakarta","institution_ids":["https://openalex.org/I4210097553"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210097553"],"apc_list":null,"apc_paid":null,"fwci":1.0479,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.84274122,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"8","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/after-sales-service","display_name":"after-sales service","score":0.9900000095367432},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.925000011920929},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.9980000257492065},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.8220000267028809},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9279999732971191},{"id":"https://openalex.org/keywords/consumer-electronics-retail","display_name":"consumer electronics retail","score":0.39399999380111694},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.5899999737739563},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8230000138282776},{"id":"https://openalex.org/keywords/customer-complaints","display_name":"customer complaints","score":0.8550000190734863},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.3310000002384186},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.367000013589859},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.4189999997615814},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.619027853012085},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6148360967636108},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5923467874526978},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.5864067077636719},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.5455878973007202},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45859211683273315},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4390374422073364},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.43712109327316284},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.3724042475223541},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3697439432144165},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1670779585838318},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.08887860178947449},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07261297106742859},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs.jurnal.uta45jakarta.ac.id:article/4396","doi":"https://doi.org/10.52447/mmj.v8i2.4396","is_oa":true,"landing_page_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/view/4396","pdf_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/download/4396/1722","source":{"id":"https://openalex.org/S4210236247","display_name":"MEDIA MANAJEMEN JASA","issn_l":"2356-0304","issn":["2356-0304","2502-3632"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097553","host_organization_name":"Universitas 17 Agustus 1945 Jakarta","host_organization_lineage":["https://openalex.org/I4210097553"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.52447/mmj.v8i2","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3126436071","doi":"https://doi.org/10.52447/mmj.v8i2.4396","is_oa":true,"landing_page_url":"http://journal.uta45jakarta.ac.id/index.php/MMJ/article/download/4396/1722","pdf_url":null,"source":{"id":"https://openalex.org/S4210236247","display_name":"MEDIA MANAJEMEN JASA","issn_l":"2356-0304","issn":["2356-0304","2502-3632"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097553","host_organization_name":"Universitas 17 Agustus 1945 Jakarta","host_organization_lineage":["https://openalex.org/I4210097553"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"MEDIA MANAJEMEN JASA","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.jurnal.uta45jakarta.ac.id:article/4396","doi":"https://doi.org/10.52447/mmj.v8i2.4396","is_oa":true,"landing_page_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/view/4396","pdf_url":"https://journal.uta45jakarta.ac.id/index.php/MMJ/article/download/4396/1722","source":{"id":"https://openalex.org/S4210236247","display_name":"MEDIA MANAJEMEN JASA","issn_l":"2356-0304","issn":["2356-0304","2502-3632"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097553","host_organization_name":"Universitas 17 Agustus 1945 Jakarta","host_organization_lineage":["https://openalex.org/I4210097553"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.52447/mmj.v8i2","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3126436071.pdf","grobid_xml":"https://content.openalex.org/works/W3126436071.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4416817534","https://openalex.org/W7216254823","https://openalex.org/W7114804830","https://openalex.org/W7115899048","https://openalex.org/W7222855135","https://openalex.org/W7196946037","https://openalex.org/W7219340345","https://openalex.org/W4390951759","https://openalex.org/W7215962766","https://openalex.org/W7220383885"],"abstract_inverted_index":{"ABSTRAKPenelitian":[0],"ini":[1,27,55],"bertujuan":[2],"untuk":[3,50],"menjelaskan":[4],"pengaruh":[5],"digital":[6,62,96,144,209,250],"marketing":[7,63,97,145,210,251],"dan":[8,66,78,87,103,120,131],"layanan":[9,73,112],"purna":[10,74,113],"jual":[11,75,114],"terhadap":[12,69,80,89,98,115],"keputusan":[13,70,81,90,99,116],"pembelian":[14,100,117],"yang":[15,48],"dimoderasi":[16],"oleh":[17],"citra":[18,83,93,109],"perusahaan":[19,84,94,110],"PT.":[20,30,161,173],"Handi":[21,31,162,174],"Jaya":[22,32,163,175],"Sukatama.":[23,164],"Populasi":[24],"dalam":[25],"penelitian":[26,54],"adalah":[28],"konsumen":[29],"Sukatama":[33,176],"dengan":[34],"sampel":[35],"130":[36,181],"orang.":[37],"Teknik":[38],"sampling":[39,184],"menggunakan":[40],"Random":[41],"Sampling.":[42],"Instrument":[43],"analisis":[44],"statistik":[45],"melalui":[46],"PLS.3.0":[47,193],"digunakan":[49],"menguji":[51],"hipotesis.":[52],"Hasil":[53],"menemukan":[56],"5":[57,205],"(Lima)":[58],"hipotesis":[59],"yakni":[60],"variabel":[61,72],"berpengaruh":[64,76,85,101,118],"positif":[65,77],"tidak":[67,104,121],"signifikan":[68,79,88],"pembelian,":[71,82,91],"negatif":[86,102,119],"moderasi":[92,108],"pada":[95,111],"signifikan,":[105],"selain":[106],"itu":[107],"signifikan.Kata":[122],"Kunci":[123],":":[124],"Keputusan":[125],"Pembelian,":[126],"Citra":[127],"Perusahaan,":[128],"Digital":[129,291],"Marketing":[130],"Layanan":[132],"Purna":[133],"Jual":[134],"ABSTRACT":[135],"This":[136],"study":[137,169,203],"aims":[138],"to":[139,196,252,265,276],"explain":[140],"the":[141,157,253,266,269,273,277],"effect":[142,218,230,241],"of":[143,160,172,180,201,246,268],"and":[146,215,228,239,259,283],"after":[147],"sales":[148],"service":[149,223,275],"on":[150,219,231,242,249],"purchasing":[151,220,232,243],"decisions":[152],"that":[153],"are":[154,170,194],"moderated":[155],"by":[156],"corporate":[158,247],"image":[159,235,248,271],"The":[165,183,199],"population":[166],"in":[167,263,272],"this":[168,202],"consumers":[171],"with":[177],"a":[178,213,226,237,257,281],"sample":[179],"people":[182],"technique":[185],"uses":[186],"random":[187],"sampling.":[188],"Statistical":[189],"analysis":[190],"instruments":[191],"through":[192],"used":[195],"test":[197],"hypotheses.":[198],"results":[200],"found":[204],"(five)":[206],"hypotheses":[207],"namely":[208],"variables":[211,224],"had":[212,225,236],"positive":[214,227],"not":[216,260,284],"significant":[217,229,240,261,285],"decisions,":[221,233,244],"after-sales":[222,274],"company":[234],"negative":[238,258,282],"moderation":[245,267],"purchase":[254,278],"decision":[255,279],"has":[256,280],"effect,":[262],"addition":[264],"company's":[270],"effectKeywords:":[286],"Purchasing":[287],"Decision,":[288],"Corporate":[289],"Image,":[290],"Marketing,After":[292],"Sales":[293],"Service.":[294]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2021-02-15T00:00:00"}
