{"id":"https://openalex.org/W3125844388","doi":"https://doi.org/10.1509/jmkr.46.6.788","title":"Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing","display_name":"Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing","publication_year":2009,"publication_date":"2009-11-29","ids":{"openalex":"https://openalex.org/W3125844388","doi":"https://doi.org/10.1509/jmkr.46.6.788","mag":"3125844388"},"language":"en","primary_location":{"id":"doi:10.1509/jmkr.46.6.788","doi":"https://doi.org/10.1509/jmkr.46.6.788","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.46.6.788","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.2265042","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000890588","display_name":"Kurt A. Carlson","orcid":"https://orcid.org/0000-0002-7423-047X","observed_orcids":["https://orcid.org/0000-0002-7423-047X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kurt A Carlson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014746474","display_name":"Margaret G. Meloy","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Margaret G Meloy","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5014903974","display_name":"Daniel S. Lieb","orcid":"https://orcid.org/0009-0002-5370-4530","observed_orcids":["https://orcid.org/0009-0002-5370-4530"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Daniel Lieb","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":3.1107,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.94007022,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"46","issue":"6","first_page":"788","last_page":"797"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.024399999529123306,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.007400000002235174,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.5460000038146973},{"id":"https://openalex.org/keywords/price-information","display_name":"price information","score":0.5009999871253967},{"id":"https://openalex.org/keywords/product-choice","display_name":"product selection","score":0.38999998569488525},{"id":"https://openalex.org/keywords/cognitive-retention","display_name":"cognitive retention","score":0.42800000309944153},{"id":"https://openalex.org/keywords/information-distortion","display_name":"information distortion","score":0.5580000281333923},{"id":"https://openalex.org/keywords/cost-reduction","display_name":"cost reduction","score":0.7590000033378601},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.4690000116825104}],"concepts":[{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.7151289582252502},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6460742950439453},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.6132758855819702},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5164340138435364},{"id":"https://openalex.org/C126780896","wikidata":"https://www.wikidata.org/wiki/Q899871","display_name":"Distortion (music)","level":4,"score":0.4891953468322754},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4425475597381592},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4318521022796631},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3966536819934845},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11684310436248779},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C194257627","wikidata":"https://www.wikidata.org/wiki/Q211554","display_name":"Amplifier","level":3,"score":0.0},{"id":"https://openalex.org/C2776257435","wikidata":"https://www.wikidata.org/wiki/Q1576430","display_name":"Bandwidth (computing)","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1509/jmkr.46.6.788","doi":"https://doi.org/10.1509/jmkr.46.6.788","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.46.6.788","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.2265042","doi":"https://doi.org/10.2139/ssrn.2265042","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.2265042","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:repository.library.georgetown.edu:10822/707940","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10822/707940","pdf_url":null,"source":{"id":"https://openalex.org/S4306402467","display_name":"DigitalGeorgetown (Georgetown University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210145449","host_organization_name":"Center for Security and Emerging Technology","host_organization_lineage":["https://openalex.org/I4210145449"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"McDonough School of Business","raw_type":"text"}],"best_oa_location":{"id":"doi:10.2139/ssrn.2265042","doi":"https://doi.org/10.2139/ssrn.2265042","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.2265042","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1488753975","https://openalex.org/W1575341967","https://openalex.org/W1968274824","https://openalex.org/W1995346762","https://openalex.org/W1997548126","https://openalex.org/W2001569784","https://openalex.org/W2019901672","https://openalex.org/W2021713474","https://openalex.org/W2041446724","https://openalex.org/W2041970997","https://openalex.org/W2042012657","https://openalex.org/W2074049680","https://openalex.org/W2075592779","https://openalex.org/W2113281054","https://openalex.org/W2116747512","https://openalex.org/W2139132785","https://openalex.org/W2147465350","https://openalex.org/W2148584700","https://openalex.org/W2169114117","https://openalex.org/W3123937831","https://openalex.org/W3125558987","https://openalex.org/W4236213745","https://openalex.org/W4255420825","https://openalex.org/W4300107936"],"related_works":["https://openalex.org/W2187237790","https://openalex.org/W2168368531","https://openalex.org/W2288848556","https://openalex.org/W4239303262","https://openalex.org/W2147465350","https://openalex.org/W2083783246","https://openalex.org/W2014078349","https://openalex.org/W2361736340","https://openalex.org/W2070971480","https://openalex.org/W2018718313"],"abstract_inverted_index":{"Consumers":[0],"generally":[1],"establish":[2],"a":[3,10,40,47,99],"preference":[4,15],"for":[5],"one":[6],"product":[7,21,26,42,91],"early":[8],"in":[9],"decision":[11],"process.":[12],"When":[13],"this":[14],"does":[16,84],"not":[17,85,116],"include":[18],"consideration":[19],"of":[20,49,54,63],"prices,":[22],"the":[23,29,55,61,68,88],"currently":[24],"preferred":[25],"is":[27,58,96],"called":[28],"benefits":[30,51,56,69,112],"leader.":[31,52],"This":[32,102],"article":[33],"proposes":[34],"that":[35,82,104],"consumers":[36,93,106],"who":[37],"switch":[38,94],"to":[39,66,77],"cheaper":[41],"after":[43],"learning":[44],"prices":[45],"retain":[46,107,117],"trace":[48],"their":[50],"Retention":[53],"leader":[57],"evidenced":[59],"by":[60,72],"distortion":[62],"new":[64],"information":[65],"favor":[67],"leader,":[70],"and":[71],"greater":[73],"than":[74],"normative":[75],"reversion":[76,83],"it.":[78],"We":[79],"also":[80],"find":[81],"occur":[86],"when":[87],"initially":[89],"leading":[90],"(that":[92],"from)":[95],"based":[97,123],"on":[98,124],"cost":[100,125],"savings.":[101,126],"suggests":[103],"though":[105],"cognitive":[108],"elements":[109,119],"associated":[110,120],"with":[111,121],"leaders,":[113],"they":[114],"do":[115],"similar":[118],"leaders":[122]},"counts_by_year":[{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2021-02-01T00:00:00"}