{"id":"https://openalex.org/W3124593863","doi":null,"title":"PENGARUH CONTENT TERHADAP PROSES KEPUTUSAN PEMBELIAN DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MEDIASI PADA PRODUK PAKAIAN OLAHRAGA DI SHOPEE ZEEA OFFICIAL (Survei Pada Generasi Z di Kota Cimahi)","display_name":"PENGARUH CONTENT TERHADAP PROSES KEPUTUSAN PEMBELIAN DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MEDIASI PADA PRODUK PAKAIAN OLAHRAGA DI SHOPEE ZEEA OFFICIAL (Survei Pada Generasi Z di Kota Cimahi)","publication_year":2026,"publication_date":"2026-09-22","ids":{"openalex":"https://openalex.org/W3124593863","mag":"3124593863"},"language":"en","primary_location":{"id":"pmh:oai::84837","doi":null,"is_oa":true,"landing_page_url":"https://repository.unpas.ac.id/84837/1/cover%20skripsi%20Rhevani.pdf","pdf_url":"https://repository.unpas.ac.id/84837/3/BAB%20II%20skripsi%20Rhevani.pdf","source":{"id":"https://openalex.org/S4306401702","display_name":"Universitas Pasundan institutional repositories & scientific journals (Universitas Pasundan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210159629","host_organization_name":"Universitas Pasundan","host_organization_lineage":["https://openalex.org/I4210159629"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.unpas.ac.id/84837/3/BAB%20II%20skripsi%20Rhevani.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5152797387","display_name":"224010051 Rhevani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I909854389","display_name":"London School of Economics and Political Science","ror":"https://ror.org/0090zs177","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I909854389"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Rhevani, 224010051","raw_affiliation_strings":["London School of Economics and Political Science"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"London School of Economics and Political Science","institution_ids":["https://openalex.org/I909854389"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5135649364","display_name":"Dr. H. Popo Suryana, SE.,MSi, Pembimbing","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dr. H. Popo Suryana, SE.,MSi, Pembimbing","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5152797387"],"corresponding_institution_ids":["https://openalex.org/I909854389"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":47,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7139000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7139000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.2793000042438507,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content-marketing","display_name":"content marketing","score":0.7229999899864197},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8090000152587891},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.996999979019165},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6389999985694885},{"id":"https://openalex.org/keywords/sportswear","display_name":"sportswear","score":0.6600000262260437},{"id":"https://openalex.org/keywords/modest-fashion","display_name":"modest fashion","score":0.6980000138282776},{"id":"https://openalex.org/keywords/muslim-women","display_name":"Muslim women","score":0.503000020980835},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9490000009536743},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.6880000233650208},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.5659999847412109},{"id":"https://openalex.org/keywords/cimahi","display_name":"Cimahi","score":0.6340000033378601}],"concepts":[{"id":"https://openalex.org/C108650721","wikidata":"https://www.wikidata.org/wiki/Q1783253","display_name":"Counterfactual thinking","level":2,"score":0.7547972202301025},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.6362932920455933},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.592660129070282},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.5727283954620361},{"id":"https://openalex.org/C555826173","wikidata":"https://www.wikidata.org/wiki/Q7174","display_name":"Democracy","level":3,"score":0.568286657333374},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.5221174955368042},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.46876829862594604},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.46306461095809937},{"id":"https://openalex.org/C118084267","wikidata":"https://www.wikidata.org/wiki/Q26110","display_name":"Positive economics","level":1,"score":0.457672119140625},{"id":"https://openalex.org/C100243477","wikidata":"https://www.wikidata.org/wiki/Q12002092","display_name":"Welfare","level":2,"score":0.429984450340271},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3419274687767029},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2835845351219177},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.23815542459487915},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.15722045302391052},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.1234794557094574},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.07996273040771484},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai::84837","doi":null,"is_oa":true,"landing_page_url":"https://repository.unpas.ac.id/84837/1/cover%20skripsi%20Rhevani.pdf","pdf_url":"https://repository.unpas.ac.id/84837/3/BAB%20II%20skripsi%20Rhevani.pdf","source":{"id":"https://openalex.org/S4306401702","display_name":"Universitas Pasundan institutional repositories & scientific journals (Universitas Pasundan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210159629","host_organization_name":"Universitas Pasundan","host_organization_lineage":["https://openalex.org/I4210159629"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"}],"best_oa_location":{"id":"pmh:oai::84837","doi":null,"is_oa":true,"landing_page_url":"https://repository.unpas.ac.id/84837/1/cover%20skripsi%20Rhevani.pdf","pdf_url":"https://repository.unpas.ac.id/84837/3/BAB%20II%20skripsi%20Rhevani.pdf","source":{"id":"https://openalex.org/S4306401702","display_name":"Universitas Pasundan institutional repositories & scientific journals (Universitas Pasundan)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210159629","host_organization_name":"Universitas Pasundan","host_organization_lineage":["https://openalex.org/I4210159629"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3124593863.pdf","grobid_xml":"https://content.openalex.org/works/W3124593863.grobid-xml"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W426854624","https://openalex.org/W1498571457","https://openalex.org/W1499293517","https://openalex.org/W1520055734","https://openalex.org/W1543247094","https://openalex.org/W1547941765","https://openalex.org/W1576350335","https://openalex.org/W1592015437","https://openalex.org/W1854637348","https://openalex.org/W1972181371","https://openalex.org/W1995144045","https://openalex.org/W1996534672","https://openalex.org/W2027491609","https://openalex.org/W2047684390","https://openalex.org/W2052070412","https://openalex.org/W2052119898","https://openalex.org/W2058508584","https://openalex.org/W2076103789","https://openalex.org/W2076668105","https://openalex.org/W2102968466","https://openalex.org/W2118856989","https://openalex.org/W2130008524","https://openalex.org/W2131020247","https://openalex.org/W2134179471","https://openalex.org/W2143006433","https://openalex.org/W2143578961","https://openalex.org/W2143660551","https://openalex.org/W2149684611","https://openalex.org/W2150725398","https://openalex.org/W2158908829","https://openalex.org/W2161210450","https://openalex.org/W2162682638","https://openalex.org/W2166119588","https://openalex.org/W2166961046","https://openalex.org/W2169227786","https://openalex.org/W2171773113","https://openalex.org/W2268090934","https://openalex.org/W2303924600","https://openalex.org/W2340176419","https://openalex.org/W2497707416","https://openalex.org/W2607152103","https://openalex.org/W2739451208","https://openalex.org/W2793447307","https://openalex.org/W3022858817","https://openalex.org/W3023534600","https://openalex.org/W3114723281","https://openalex.org/W3121429801","https://openalex.org/W3122277072","https://openalex.org/W3123401135","https://openalex.org/W3125376370","https://openalex.org/W4244215986","https://openalex.org/W4299905861","https://openalex.org/W4300871129"],"related_works":["https://openalex.org/W7033251211","https://openalex.org/W6986331796","https://openalex.org/W2944094291","https://openalex.org/W4285044675","https://openalex.org/W2992614630","https://openalex.org/W7130286608","https://openalex.org/W7070404834","https://openalex.org/W2955360516","https://openalex.org/W2981496904","https://openalex.org/W3153096747"],"abstract_inverted_index":{"PENDAHULUAN":[0],"1.1":[1],"Latar":[2],"Belakang":[3],"Penelitian":[4],"Industri":[5],"fashion":[6,61,99,118,125],"olahraga":[7,100,129,146],"muslimah":[8,101],"setiap":[9],"tahunnya":[10],"mengalami":[11],"perkembangan":[12,74,116],"yang":[13,28,62,112,126],"cukup":[14],"pesat,":[15],"seiring":[16],"dengan":[17,31,54,130],"meningkatnya":[18,152],"kesadaran":[19],"masyarakat":[20],"terhadap":[21,123],"gaya":[22],"hidup":[23],"sehat":[24],"dan":[25,38,71,110],"kebutuhan":[26],"berbusana":[27],"tetap":[29,66],"sesuai":[30],"nilai":[32],"religius.Kalangan":[33],"perempuan":[34],"muslim,":[35],"khususnya":[36,144],"remaja":[37],"dewasa":[39],"muda,":[40],"kini":[41],"tidak":[42,72,103],"hanya":[43],"memperhatikan":[44],"aspek":[45],"kenyamanan":[46],"saat":[47],"berolahraga,":[48],"tetapi":[49],"juga":[50,149],"estetika":[51],"serta":[52],"kesesuaian":[53],"prinsip":[55],"syar'i.Mereka":[56],"cenderung":[57],"mengikuti":[58],"tren":[59],"modest":[60,142],"sedang":[63],"berkembang":[64],"agar":[65],"terlihat":[67],"modern,":[68],"percaya":[69],"diri,":[70,79],"tertinggal":[73],"zaman.Dalam":[75],"fase":[76],"pencarian":[77],"identitas":[78],"terutama":[80],"pada":[81,140],"generasi":[82],"Z,":[83],"penampilan":[84],"menjadi":[85],"salah":[86],"satu":[87],"sarana":[88],"untuk":[89,137],"mengekspresikan":[90],"kepribadian":[91],"sekaligus":[92],"menunjukkan":[93],"eksistensi":[94],"di":[95,119],"lingkungan":[96],"sosialnya.Perkembangan":[97],"industri":[98,117],"tersebut":[102],"terlepas":[104],"dari":[105,151],"pertumbuhan":[106],"sektor":[107],"usaha":[108,136],"kecil":[109],"menengah":[111],"berperan":[113],"dalam":[114],"mendukung":[115],"berbagai":[120],"daerah.Meningkatnya":[121],"permintaan":[122],"produk":[124],"menggabungkan":[127],"fungsi":[128],"nilai-nilai":[131],"religius":[132],"mendorong":[133],"banyak":[134],"pelaku":[135],"mengembangkan":[138],"bisnis":[139],"bidang":[141],"fashion,":[143],"pakaian":[145],"muslimah.Kondisi":[147],"ini":[148],"tercermin":[150],"jumlah":[153],"Usaha":[154],"Mikro":[155]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2021-02-01T00:00:00"}