{"id":"https://openalex.org/W3123945271","doi":null,"title":"Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students","display_name":"Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students","publication_year":2014,"publication_date":"2014-04-26","ids":{"openalex":"https://openalex.org/W3123945271","mag":"3123945271"},"language":"en","primary_location":{"id":"mag:36653649","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2411656_code2187483.pdf?abstractid=2411656&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2411656_code2187483.pdf?abstractid=2411656&mirid=1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089112992","display_name":"Jashandeep Singh","orcid":"https://orcid.org/0000-0003-0377-811X","observed_orcids":["https://orcid.org/0000-0003-0377-811X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jashandeep Singh","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5089112992"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"2","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12799","display_name":"Mobile and Web Applications","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/messaging-apps","display_name":"messaging apps","score":0.9729999899864197},{"id":"https://openalex.org/keywords/intention-to-use","display_name":"intention to use","score":0.7590000033378601},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.7409999966621399},{"id":"https://openalex.org/keywords/perceived-enjoyment","display_name":"perceived enjoyment","score":0.9959999918937683},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9449999928474426},{"id":"https://openalex.org/keywords/android-smartphones","display_name":"Android smartphones","score":0.6850000023841858},{"id":"https://openalex.org/keywords/mobile-phone-services","display_name":"mobile phone services","score":0.47099998593330383},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.5720000267028809}],"concepts":[{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.7681252956390381},{"id":"https://openalex.org/C3018949938","wikidata":"https://www.wikidata.org/wiki/Q17166101","display_name":"Text messaging","level":2,"score":0.6650144457817078},{"id":"https://openalex.org/C557433098","wikidata":"https://www.wikidata.org/wiki/Q94","display_name":"Android (operating system)","level":2,"score":0.602191150188446},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5387507677078247},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.4661499261856079},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3925062417984009},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37606266140937805},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3575267791748047},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3365616798400879},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2190016508102417},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.1293729543685913},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"mag:36653649","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2411656_code2187483.pdf?abstractid=2411656&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},{"id":"mag:3123945271","doi":null,"is_oa":false,"landing_page_url":"http://ijmcr.com/wp-content/uploads/2014/05/Paper32367-372.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4210221939","display_name":"International Journal of Multidisciplinary and Current Research","issn_l":"2321-3124","issn":["2321-3124"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Multidisciplinary and Current Research","raw_type":null}],"best_oa_location":{"id":"mag:36653649","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2411656_code2187483.pdf?abstractid=2411656&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[{"id":"https://openalex.org/G7228256837","display_name":"Lipoprot\u00e9ines et sant\u00e9 : pr\u00e9vention et traitement des maladies inflammatoires non vasculaires et du cancer","funder_award_id":"ANR-11-LABX-0021","funder_id":"https://openalex.org/F4320320883","funder_display_name":"Agence Nationale de la Recherche"}],"funders":[{"id":"https://openalex.org/F4320320883","display_name":"Agence Nationale de la Recherche","ror":"https://ror.org/00rbzpz17"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W164088299","https://openalex.org/W296826141","https://openalex.org/W1535781107","https://openalex.org/W1791587663","https://openalex.org/W1878733133","https://openalex.org/W1967190893","https://openalex.org/W2005966972","https://openalex.org/W2006053844","https://openalex.org/W2006571576","https://openalex.org/W2015768321","https://openalex.org/W2033943395","https://openalex.org/W2036389121","https://openalex.org/W2048113383","https://openalex.org/W2061150665","https://openalex.org/W2141933546","https://openalex.org/W2153045424","https://openalex.org/W2207440921","https://openalex.org/W2936783190","https://openalex.org/W3041104860","https://openalex.org/W3091953196","https://openalex.org/W3206126934"],"related_works":["https://openalex.org/W2248827843","https://openalex.org/W3085044972","https://openalex.org/W3080144585","https://openalex.org/W2065332217","https://openalex.org/W2415767222","https://openalex.org/W2963567133","https://openalex.org/W2941740365","https://openalex.org/W2136855272","https://openalex.org/W3196403278","https://openalex.org/W2403207006"],"abstract_inverted_index":{"Mobile":[0,20],"chatting":[1],"is":[2],"the":[3,63,68],"most":[4],"popular":[5],"services":[6,40,69],"over":[7],"mobile":[8,56],"phone":[9],"networks.":[10],"This":[11,50],"paper":[12],"intended":[13],"to":[14,18,41,47,58,61,82],"explore":[15],"customers\u2019":[16],"intention":[17,46,81],"use":[19,48,55,83],"Messaging":[21],"Applications":[22],"(MMA)":[23],"in":[24,70,79],"India.":[25],"The":[26],"current":[27],"study":[28],"found":[29],"that":[30,52],"perceived":[31,33,35],"expressiveness,":[32],"usefulness,":[34],"enjoyment":[36],"and":[37,65],"assortment":[38,66],"of":[39,67],"have":[42],"significant":[43,77],"relationship":[44],"with":[45],"MMA.":[49,71,84],"indicates":[51],"Indian":[53],"students":[54],"messaging":[57],"express":[59],"themselves,":[60],"pass":[62],"time":[64],"Perceived":[72],"usefulness":[73],"also":[74],"plays":[75],"a":[76],"role":[78],"student\u2019s":[80]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2021-02-01T00:00:00"}
