{"id":"https://openalex.org/W3122828250","doi":"https://doi.org/10.2139/ssrn.1842083","title":"The Relationship between Household Lifecycle and Brand Loyalty","display_name":"The Relationship between Household Lifecycle and Brand Loyalty","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W3122828250","doi":"https://doi.org/10.2139/ssrn.1842083","mag":"3122828250"},"language":"en","primary_location":{"id":"doi:10.2139/ssrn.1842083","doi":"https://doi.org/10.2139/ssrn.1842083","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1842083","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.1842083","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101551434","display_name":"Giang Tue Trinh","orcid":"https://orcid.org/0000-0003-3486-2429","observed_orcids":["https://orcid.org/0000-0003-3486-2429"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Giang Trinh","raw_affiliation_strings":["University of South Australia, 37-44 North Terrace, City West Campus, Adelaide, South Australia 5001, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of South Australia, 37-44 North Terrace, City West Campus, Adelaide, South Australia 5001, Australia","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070527434","display_name":"Malcolm Wright","orcid":"https://orcid.org/0000-0003-3334-6414","observed_orcids":["https://orcid.org/0000-0003-3334-6414"]},"institutions":[{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NZ"],"is_corresponding":true,"raw_author_name":"Malcolm Wright","raw_affiliation_strings":["Massey University - Department of Communication, Journalism & Marketing, Dept of Communication, Journalism & Marketing, Private Bag 11-222, Palmerston North, 4442, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massey University - Department of Communication, Journalism & Marketing, Dept of Communication, Journalism & Marketing, Private Bag 11-222, Palmerston North, 4442, New Zealand","institution_ids":["https://openalex.org/I51158804"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5070527434"],"corresponding_institution_ids":["https://openalex.org/I51158804"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7958999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7958999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.15970000624656677,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.029200000688433647,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8529999852180481},{"id":"https://openalex.org/keywords/family-life-cycle","display_name":"family life cycle","score":0.9850000143051147},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.515999972820282},{"id":"https://openalex.org/keywords/family-life-stages","display_name":"family life stages","score":0.527999997138977},{"id":"https://openalex.org/keywords/u-shaped-relationship","display_name":"U-shaped relationship","score":0.578000009059906},{"id":"https://openalex.org/keywords/single-person-households","display_name":"single-person households","score":0.6380000114440918},{"id":"https://openalex.org/keywords/young-families","display_name":"young families","score":0.597000002861023}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.6651673913002014},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5646592974662781},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5251253247261047},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42388206720352173},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35409384965896606}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.2139/ssrn.1842083","doi":"https://doi.org/10.2139/ssrn.1842083","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1842083","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:figshare.com:article/29704961","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/journal_contribution/The_relationship_between_household_life_cycle_and_brand_loyalty/29704961","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"},{"id":"pmh:oai:ore.exeter.ac.uk:10871/16553","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10871/16553","pdf_url":null,"source":{"id":"https://openalex.org/S4306401998","display_name":"Open Research Exeter (University of Exeter)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I23923803","host_organization_name":"University of Exeter","host_organization_lineage":["https://openalex.org/I23923803"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"mag:3122828250","doi":null,"is_oa":false,"landing_page_url":"https://ore.exeter.ac.uk/repository/bitstream/10871/16553/6/HLC_ACR0714.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null}],"best_oa_location":{"id":"doi:10.2139/ssrn.1842083","doi":"https://doi.org/10.2139/ssrn.1842083","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1842083","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W220594676","https://openalex.org/W419257243","https://openalex.org/W1516415552","https://openalex.org/W1517373976","https://openalex.org/W1977850232","https://openalex.org/W1985942694","https://openalex.org/W1985992804","https://openalex.org/W1988010149","https://openalex.org/W1988653655","https://openalex.org/W1990427956","https://openalex.org/W1991827160","https://openalex.org/W1993806868","https://openalex.org/W1994624582","https://openalex.org/W1997705028","https://openalex.org/W2002572519","https://openalex.org/W2018227101","https://openalex.org/W2025536575","https://openalex.org/W2026615969","https://openalex.org/W2044327917","https://openalex.org/W2050478643","https://openalex.org/W2066640031","https://openalex.org/W2077411956","https://openalex.org/W2078968786","https://openalex.org/W2080065111","https://openalex.org/W2082045985","https://openalex.org/W2085479788","https://openalex.org/W2089067277","https://openalex.org/W2110080068","https://openalex.org/W2115612291","https://openalex.org/W2121034363","https://openalex.org/W2133415276","https://openalex.org/W2150427729","https://openalex.org/W2164474846","https://openalex.org/W2323454419","https://openalex.org/W2324814157","https://openalex.org/W2327651367","https://openalex.org/W2328634527","https://openalex.org/W2413948739","https://openalex.org/W2417885333","https://openalex.org/W2523479672","https://openalex.org/W2792776970","https://openalex.org/W4412451872"],"related_works":["https://openalex.org/W4412327640","https://openalex.org/W2922165595","https://openalex.org/W2267499764","https://openalex.org/W2166475989","https://openalex.org/W1996656905","https://openalex.org/W4254152031","https://openalex.org/W3122254447","https://openalex.org/W1507951348","https://openalex.org/W2020291694","https://openalex.org/W2174649658"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2021-02-01T00:00:00"}
