{"id":"https://openalex.org/W3121997671","doi":null,"title":"Pengaruh Kepuasan Konsumen, Kepercayaan, dan Kualitas Produk Terhadap Word Of Mouth Communication: Studi Pada Produk Sepatu Vans di Surakarta","display_name":"Pengaruh Kepuasan Konsumen, Kepercayaan, dan Kualitas Produk Terhadap Word Of Mouth Communication: Studi Pada Produk Sepatu Vans di Surakarta","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3121997671","mag":"3121997671"},"language":"id","primary_location":{"id":"mag:3121997671","doi":null,"is_oa":false,"landing_page_url":"https://e-journal.stie-aub.ac.id/index.php/kelola/article/view/767","pdf_url":null,"source":{"id":"https://openalex.org/S4363606367","display_name":"KELOLA","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"KELOLA","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029661259","display_name":"Richness Kharisma","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Richness Kharisma","raw_affiliation_strings":["STIE Adi Unggul Bhirawa Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Adi Unggul Bhirawa Surakarta","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108021003","display_name":"Hariyanti Hariyanti","orcid":"https://orcid.org/0000-0002-7696-862X","observed_orcids":["https://orcid.org/0000-0002-7696-862X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hariyanti Hariyanti","raw_affiliation_strings":["STIE Adi Unggul Bhirawa Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Adi Unggul Bhirawa Surakarta","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1923,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.60550495,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"7","issue":"2","first_page":"134","last_page":"143"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.004600000102072954,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9240000247955322},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8379999995231628},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.8130000233650208},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.996999979019165},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6110000014305115},{"id":"https://openalex.org/keywords/surakarta","display_name":"Surakarta","score":0.9449999928474426}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.408181369304657},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3700484335422516},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.15826290845870972}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3121997671","doi":null,"is_oa":false,"landing_page_url":"https://e-journal.stie-aub.ac.id/index.php/kelola/article/view/767","pdf_url":null,"source":{"id":"https://openalex.org/S4363606367","display_name":"KELOLA","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"KELOLA","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2560374885","https://openalex.org/W2552703297","https://openalex.org/W3161011583","https://openalex.org/W7211977082","https://openalex.org/W4297837569","https://openalex.org/W4319444546","https://openalex.org/W1811487117","https://openalex.org/W7219948603","https://openalex.org/W220577542","https://openalex.org/W2956567389"],"abstract_inverted_index":{"Tujuan":[0],"dari":[1,87],"penelitian":[2,75],"ini":[3,25,45,76],"untuk":[4],"mengetahui":[5],"Pengaruh":[6],"Kepuasan":[7],"Konsumen,":[8],"Kepercayaan,":[9],"Kualitas":[10],"Produk":[11,19],"terhadap":[12,60,111,130],"Word":[13],"Of":[14],"Mouth":[15],"Communication:":[16],"Studi":[17],"Pada":[18],"Sepatu":[20],"Vans":[21,34],"Di":[22],"Surakarta.":[23],"Penelitian":[24,44],"menggunakan":[26,46],"metode":[27,41,47],"kuisioner":[28],"terhaadap":[29],"100":[30],"responden":[31],"pengguna":[32],"sepatu":[33],"di":[35,38],"Surakarta":[36],"yang":[37,63],"peroleh":[39],"dengan":[40],"purposive":[42],"sampling.":[43],"kuantitatif.":[48],"Berdasarkan":[49],"hasil":[50,136],"olah":[51],"data":[52],"menunjukan":[53,73,95,117],"bahwa":[54,74,96,118],"uji":[55,58,70,93,115,137],"validitas":[56],"dan":[57,67,84,92,106,123],"reliabilitas":[59],"seluruh":[61],"pertanyaan":[62],"ada":[64],"terbukti":[65],"valid":[66],"reliable.":[68],"Hasil":[69,86,114],"asumsi":[71],"klasik":[72],"terdistribusi":[77],"normal":[78],"serta":[79],"tidak":[80,100],"terjadi":[81],"adanya":[82],"multikolinieritas":[83],"heteroskedatisitas.":[85],"persamaan":[88],"regresi":[89],"linier":[90],"berganda":[91],"t":[94],"variable":[97],"kepuasan":[98,120],"konsumen":[99],"berpengaruh":[101,109,128],"signifikan,":[102],"sedangkan":[103],"variabel":[104,119],"kepercayaan":[105],"kualitas":[107,124],"produk":[108,125],"signifikan":[110,129],"WOM":[112],"Communication.":[113],"f":[116],"konsumen,":[121],"kepercayaan,":[122],"secara":[126],"simultan":[127],"wom":[131],"communication.":[132],"Sedangkan":[133],"berdasarkaan":[134],"berdasarkan":[135],"koefisien":[138],"determinasi":[139],"nilai":[140],"adjusted":[141],"r":[142],"square":[143],"(Adjust":[144],"R\u00b2)":[145],"adalah":[146],"sebesar":[147],"0,576.":[148]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2021-02-01T00:00:00"}