{"id":"https://openalex.org/W3120464434","doi":null,"title":"\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2013\u0628\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Dr.Bronner) -","display_name":"\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2013\u0628\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Dr.Bronner) -","publication_year":2020,"publication_date":"2020-12-01","ids":{"openalex":"https://openalex.org/W3120464434","mag":"3120464434"},"language":"ar","primary_location":{"id":"mag:3120464434","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/140854","pdf_url":null,"source":{"id":"https://openalex.org/S4306537456","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062f\u0648\u0644\u064a \u0648\u0627\u0644\u0639\u0648\u0644\u0645\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062f\u0648\u0644\u064a \u0648\u0627\u0644\u0639\u0648\u0644\u0645\u0629","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022753003","display_name":"\u0633\u0627\u0631\u0629 \u0632\u0631\u0642\u0648\u0637","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I98962006","display_name":"University of Skikda","ror":"https://ror.org/02571vj15","country_code":"DZ","type":"education","lineage":["https://openalex.org/I98962006"]}],"countries":["DZ"],"is_corresponding":true,"raw_author_name":"\u0633\u0627\u0631\u0629 \u0632\u0631\u0642\u0648\u0637","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 20 \u0623\u0648\u062a 1955 \u0633\u0643\u064a\u0643\u062f\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 20 \u0623\u0648\u062a 1955 \u0633\u0643\u064a\u0643\u062f\u0629","institution_ids":["https://openalex.org/I98962006"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5022753003"],"corresponding_institution_ids":["https://openalex.org/I98962006"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.26593625,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"4","first_page":"91","last_page":"105"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6029999852180481,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6029999852180481,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.1395999938249588,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07919999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-ethics","display_name":"marketing ethics","score":0.9440000057220459},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.6809999942779541},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.3190000057220459}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.2533636689186096},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.2249891459941864}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3120464434","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/140854","pdf_url":null,"source":{"id":"https://openalex.org/S4306537456","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062f\u0648\u0644\u064a \u0648\u0627\u0644\u0639\u0648\u0644\u0645\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062f\u0648\u0644\u064a \u0648\u0627\u0644\u0639\u0648\u0644\u0645\u0629","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6885077563","https://openalex.org/W2894730073","https://openalex.org/W3124734573","https://openalex.org/W7207794282","https://openalex.org/W3178957461","https://openalex.org/W2744591161","https://openalex.org/W4236141384","https://openalex.org/W4253083416","https://openalex.org/W3048348857","https://openalex.org/W7220466895"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2021-01-18T00:00:00"}