{"id":"https://openalex.org/W3113068636","doi":"https://doi.org/10.38204/tematik.v6i2.258","title":"Pemanfaatan Media Sosial sebagai Sarana Membuka Peluang Bisnis bagi Warga di Desa Sindangsari","display_name":"Pemanfaatan Media Sosial sebagai Sarana Membuka Peluang Bisnis bagi Warga di Desa Sindangsari","publication_year":2019,"publication_date":"2019-12-20","ids":{"openalex":"https://openalex.org/W3113068636","doi":"https://doi.org/10.38204/tematik.v6i2.258","mag":"3113068636"},"language":"id","primary_location":{"id":"doi:10.38204/tematik.v6i2.258","doi":"https://doi.org/10.38204/tematik.v6i2.258","is_oa":true,"landing_page_url":"https://doi.org/10.38204/tematik.v6i2.258","pdf_url":null,"source":{"id":"https://openalex.org/S4210193655","display_name":"TEMATIK","issn_l":"2355-9055","issn":["2355-9055","2443-3640"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"TEMATIK","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.38204/tematik.v6i2.258","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053453752","display_name":"Asye Rachmawaty","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Asye Rachmawaty","raw_affiliation_strings":["Politeknik LP3I Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik LP3I Bandung","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010645395","display_name":"Meli Siagawati","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Meli Siagawati","raw_affiliation_strings":["Politeknik LP3I Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik LP3I Bandung","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.888,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.88966606,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"6","issue":"2","first_page":"184","last_page":"196"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9531000256538391,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9531000256538391,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.04520000144839287,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7839999794960022},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9649999737739563},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":1.0},{"id":"https://openalex.org/keywords/online-business-opportunities","display_name":"online business opportunities","score":0.7820000052452087},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.7670000195503235},{"id":"https://openalex.org/keywords/internet-literacy","display_name":"internet literacy","score":0.5450000166893005},{"id":"https://openalex.org/keywords/community-training","display_name":"community training","score":0.4180000126361847},{"id":"https://openalex.org/keywords/train-the-trainer","display_name":"trainer training","score":0.6539999842643738},{"id":"https://openalex.org/keywords/rural-economic-development","display_name":"rural economic development","score":0.6510000228881836},{"id":"https://openalex.org/keywords/sindangsari-village","display_name":"Sindangsari Village","score":0.7960000038146973},{"id":"https://openalex.org/keywords/garut-regency","display_name":"Garut Regency","score":0.9440000057220459},{"id":"https://openalex.org/keywords/rural-entrepreneurship","display_name":"rural entrepreneurship","score":0.3149999976158142}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7482703924179077},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3728639483451843},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2725899815559387}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.38204/tematik.v6i2.258","doi":"https://doi.org/10.38204/tematik.v6i2.258","is_oa":true,"landing_page_url":"https://doi.org/10.38204/tematik.v6i2.258","pdf_url":null,"source":{"id":"https://openalex.org/S4210193655","display_name":"TEMATIK","issn_l":"2355-9055","issn":["2355-9055","2443-3640"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"TEMATIK","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.www.jurnal.plb.ac.id:article/258","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.plb.ac.id/index.php/tematik/article/view/258","pdf_url":"https://jurnal.plb.ac.id/index.php/tematik/article/download/258/157","source":{"id":"https://openalex.org/S4210193655","display_name":"TEMATIK","issn_l":"2355-9055","issn":["2355-9055","2443-3640"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.38204/tematik.v6i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.38204/tematik.v6i2.258","doi":"https://doi.org/10.38204/tematik.v6i2.258","is_oa":true,"landing_page_url":"https://doi.org/10.38204/tematik.v6i2.258","pdf_url":null,"source":{"id":"https://openalex.org/S4210193655","display_name":"TEMATIK","issn_l":"2355-9055","issn":["2355-9055","2443-3640"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"TEMATIK","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/1","score":0.8928999900817871,"display_name":"No poverty"},{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3113068636.pdf","grobid_xml":"https://content.openalex.org/works/W3113068636.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2018051118","https://openalex.org/W2084299172","https://openalex.org/W2128991589","https://openalex.org/W2944864786","https://openalex.org/W2953694933"],"related_works":["https://openalex.org/W4387877845","https://openalex.org/W7217455089","https://openalex.org/W4388221194","https://openalex.org/W7125372289","https://openalex.org/W4407070002","https://openalex.org/W4391100864","https://openalex.org/W4320073843","https://openalex.org/W4410475248","https://openalex.org/W4389147910","https://openalex.org/W4285686975"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,25,143],"memiliki":[2],"tujuan":[3],"menerapkan":[4],"teknologi":[5],"internet,":[6,59,102],"khususnya":[7,60,103],"media":[8,29,51,61,104,166,249,258],"sosial":[9,30,52,62,105,167,259],"Facebook":[10,106],"dan":[11,35,69,107,135,159,200,261,263],"Instagram":[12,108],"untuk":[13,32,41,95,112,149],"membuka":[14],"peluang":[15,169,214],"bisnis":[16,45,170,217],"bagi":[17],"masyarakat":[18,55,83,99,115,172,183,210,253],"Desa":[19,56,196,228],"Sindangsari":[20,57],"Kabupaten":[21],"garut.":[22],"Dimana":[23],"saat":[24],"warga":[26],"gemar":[27],"mengakses":[28,203],"hanya":[31],"meng-update":[33],"status,":[34],"atau":[36,43,212,220,235,264],"menjaring":[37],"pertemanan":[38],"tanpa":[39],"terpikirkan":[40],"memulai":[42],"mengembangkan":[44],"secara":[46,63],"online":[47],"dengan":[48,132,205,222,241],"memanfaatkan":[49],"kekuatan":[50],"tersebut.":[53],"Pemahaman":[54],"terhadap":[58],"umum":[64],"masih":[65],"rendah,":[66],"sehingga":[67],"pemanfaatan":[68,101,165],"fungsi":[70],"terbesar":[71],"dari":[72,188],"internet":[73,204],"(media":[74],"sosial)":[75],"itu":[76,80,175],"sendiri":[77],"terabaikan.":[78],"Sementara":[79],"tingkat":[81],"ekonomi":[82],"yang":[84,119,197,237,245,270,277],"rata-rata":[85],"berada":[86],"di":[87,227],"level":[88],"menengah":[89],"ke":[90],"bawah,":[91],"membuat":[92,230],"peneliti":[93,121,180,271],"terpanggil":[94],"memberikan":[96,162],"edukasi":[97,118,163],"kepada":[98,171],"tentang":[100],"serta":[109,194],"menjadikannya":[110],"sarana":[111],"meningkatkan":[113],"perekonomian":[114],"Desa.":[116],"Strategi":[117],"akan":[120,181],"laksanakan":[122],"adalah:":[123],"1)":[124],"Membuat":[125],"pelatihan":[126,131,156,177,187],"(Training":[127],"for":[128],"Trainer),":[129],"melalui":[130,248,257],"motode":[133],"ceramah":[134],"praktik":[136],"menggunakan":[137],"smartphone":[138],"milik":[139],"masing-masing":[140],"peserta/masyarakat.":[141],"Pelatihan":[142],"dilaksanakan":[144],"selama":[145],"lima":[146],"kali":[147,178],"pertemuan":[148],"menjadikan":[150],"peserta":[151,155,186],"sebagai":[152,168],"trainer,":[153],"dimana":[154],"diharapkan":[157],"mahir":[158],"selanjutnya":[160],"dapat":[161,218,238],"mengenai":[164],"lainnya.":[173],"Untuk":[174],"pada":[176],"ini,":[179],"meminta":[182],"mengirimkan":[184],"20":[185],"kalangan":[189],"pelajar,":[190],"ibu":[191],"rumah":[192],"tangga,":[193],"aparat":[195],"dianggap":[198],"mampu":[199],"memahami":[201],"cara":[202,223],"cukup":[206],"baik.":[207],"2)":[208],"Membantu":[209],"menemukan":[211],"menciptakan":[213],"bisnis.":[215],"Peluang":[216],"ditemukan":[219],"diciptakan":[221],"melihat":[224],"potensi":[225],"UMKM":[226],"tersebut,":[229],"sesuatu":[231],"karya":[232],"baik":[233],"individu":[234],"berkelompok":[236],"dipasarkan,":[239],"ataupun":[240],"menjadi":[242],"Reseller":[243],"produk-produk":[244],"sudah":[246],"terkenal":[247],"internet.":[250],"3)":[251],"Membimbing":[252],"dalam":[254],"memasarkan":[255],"produk":[256],"(Facebook":[260],"Instagram)":[262],"Market":[265],"Place.":[266],"Adapun":[267],"target":[268],"luaran":[269],"ingin":[272],"capai":[273],"berupa":[274],"jurnal":[275],"ilmiah":[276],"diterbitkan":[278],"oleh":[279],"Politeknik":[280],"LP3I":[281],"Bandung.":[282]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-12-21T00:00:00"}
