{"id":"https://openalex.org/W3112958593","doi":"https://doi.org/10.33050/atm.v5i1.1363","title":"Marketing Service on Customer Satisfaction of Yamaha Motorcycles at PT Ramarayo Perdana Karawang","display_name":"Marketing Service on Customer Satisfaction of Yamaha Motorcycles at PT Ramarayo Perdana Karawang","publication_year":2021,"publication_date":"2021-01-05","ids":{"openalex":"https://openalex.org/W3112958593","doi":"https://doi.org/10.33050/atm.v5i1.1363","mag":"3112958593"},"language":"en","primary_location":{"id":"doi:10.33050/atm.v5i1.1363","doi":"https://doi.org/10.33050/atm.v5i1.1363","is_oa":true,"landing_page_url":"https://doi.org/10.33050/atm.v5i1.1363","pdf_url":"https://ijc.ilearning.co/index.php/ATM/article/download/1363/381","source":{"id":"https://openalex.org/S4210212165","display_name":"Aptisi Transactions on Management (ATM)","issn_l":"2622-6804","issn":["2622-6804","2622-6812"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Aptisi Transactions on Management (ATM)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ijc.ilearning.co/index.php/ATM/article/download/1363/381","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085077739","display_name":"Evi Depiana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Evi Depiana","raw_affiliation_strings":["Universitas Singaperbangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Singaperbangsa","institution_ids":["https://openalex.org/I4210096913"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071056712","display_name":"Hartelina Hartelina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hartelina Hartelina","raw_affiliation_strings":["Universitas Singaperbangsa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Singaperbangsa","institution_ids":["https://openalex.org/I4210096913"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210096913"],"apc_list":null,"apc_paid":null,"fwci":1.3787,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.84481985,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"5","issue":"1","first_page":"11","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8666999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8666999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.13109999895095825,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14358","display_name":"Healthcare Quality and Satisfaction","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.7630000114440918},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.7990000247955322},{"id":"https://openalex.org/keywords/after-sales-service","display_name":"after-sales service","score":0.9980000257492065},{"id":"https://openalex.org/keywords/motorcycle-marketing","display_name":"motorcycle marketing","score":0.4880000054836273},{"id":"https://openalex.org/keywords/yamaha-motorcycles","display_name":"Yamaha motorcycles","score":0.9789999723434448},{"id":"https://openalex.org/keywords/motorcycle-dealership","display_name":"motorcycle dealership","score":0.7089999914169312},{"id":"https://openalex.org/keywords/sales-decline","display_name":"sales decline","score":0.7369999885559082}],"concepts":[{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6871399879455566},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6457288265228271},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.637642502784729},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.610771119594574},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6086792349815369},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5263356566429138},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.4323657751083374},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.4254089593887329},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.42165300250053406},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.42012789845466614},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3901236355304718},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.21417546272277832},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33050/atm.v5i1.1363","doi":"https://doi.org/10.33050/atm.v5i1.1363","is_oa":true,"landing_page_url":"https://doi.org/10.33050/atm.v5i1.1363","pdf_url":"https://ijc.ilearning.co/index.php/ATM/article/download/1363/381","source":{"id":"https://openalex.org/S4210212165","display_name":"Aptisi Transactions on Management (ATM)","issn_l":"2622-6804","issn":["2622-6804","2622-6812"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Aptisi Transactions on Management (ATM)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33050/atm.v5i1.1363","doi":"https://doi.org/10.33050/atm.v5i1.1363","is_oa":true,"landing_page_url":"https://doi.org/10.33050/atm.v5i1.1363","pdf_url":"https://ijc.ilearning.co/index.php/ATM/article/download/1363/381","source":{"id":"https://openalex.org/S4210212165","display_name":"Aptisi Transactions on Management (ATM)","issn_l":"2622-6804","issn":["2622-6804","2622-6812"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Aptisi Transactions on Management (ATM)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3112958593.pdf","grobid_xml":"https://content.openalex.org/works/W3112958593.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W1525040131","https://openalex.org/W1571782442","https://openalex.org/W2174442207","https://openalex.org/W2282643116","https://openalex.org/W2883703178","https://openalex.org/W2938592312","https://openalex.org/W2945702577","https://openalex.org/W2969316185","https://openalex.org/W2996888068","https://openalex.org/W2997441821","https://openalex.org/W3024719009","https://openalex.org/W3037537585","https://openalex.org/W3042378552","https://openalex.org/W3049726334","https://openalex.org/W3088872411"],"related_works":["https://openalex.org/W7061906577","https://openalex.org/W1783768318","https://openalex.org/W4411402599","https://openalex.org/W2734665701","https://openalex.org/W2414235452","https://openalex.org/W3028092801","https://openalex.org/W2612365345","https://openalex.org/W3124961940","https://openalex.org/W2969163700","https://openalex.org/W2462670832"],"abstract_inverted_index":{"The":[0,120],"rise":[1],"of":[2,39,92,122,128,150,160,168,177,183],"trade":[3],"in":[4,22,29,49,51,105,199],"this":[5,62,106,123],"era":[6],"makes":[7],"the":[8,30,64,109,126,166,181],"market":[9],"tougher":[10],"competition":[11,26],"to":[12,16,24,55,141,209,213],"make":[13],"companies":[14],"have":[15,133],"take":[17],"appropriate":[18],"steps":[19],"and":[20,73,82,117,130,170,216],"strategies":[21],"order":[23],"win":[25],"with":[27],"competitors":[28],"market.":[31],"This":[32,76],"was":[33,41,108],"also":[34],"experienced":[35,46],"by":[36,97],"motorcycles,":[37],"one":[38],"which":[40,45,138,179],"a":[42,47,79,134],"Yamaha":[43],"motorcycle":[44],"decline":[48],"sales":[50,71,155,172],"2019":[52],"from":[53],"month":[54],"month.":[56],"Many":[57],"factors":[58],"affect":[59],"it.":[60],"In":[61],"study":[63,107,124],"variables":[65,185],"used":[66,104],"are":[67],"product":[68,145,194],"quality,":[69],"after":[70,154,171],"service,":[72],"customer":[74,163,201,221],"satisfaction.":[75,164,202,222],"research":[77],"uses":[78],"descriptive":[80],"approach,":[81],"verification.":[83],"Samples":[84],"obtained":[85],"were":[86,90],"383":[87],"respondents":[88],"who":[89],"consumers":[91],"PT":[93,203],"Ramarayo":[94,204],"Perdana":[95,205],"Karawang":[96,206],"using":[98],"purposive":[99],"sampling":[100],"technique,":[101],"data":[102],"analysis":[103],"validity":[110],"test,":[111,113,116],"reliability":[112],"classic":[114],"assumption":[115],"path":[118],"analysis.":[119],"results":[121],"indicate":[125],"quality":[127,146,167,195],"products":[129,169],"after-sales":[131],"services":[132],"strong":[135],"enough":[136],"relationship,":[137],"is":[139,180,196,207],"equal":[140],"50.3%.":[142],"then":[143,152],"partially":[144,153],"has":[147,157,174],"an":[148,158,175],"effect":[149,159,176],"39.3":[151],"service":[156,173],"15.3%":[161],"on":[162],"Together":[165],"50.3%":[178],"contribution":[182],"other":[184],"not":[186],"examined.":[187],"Then":[188],"it":[189],"can":[190],"be":[191],"seen":[192],"that":[193],"more":[197,211],"dominant":[198],"influencing":[200],"advised":[208],"pay":[210],"attention":[212],"Product":[214],"Quality":[215],"After":[217],"Sales":[218],"Service":[219],"for":[220]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":5}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2020-12-21T00:00:00"}
