{"id":"https://openalex.org/W3110064063","doi":"https://doi.org/10.3390/su12239887","title":"The Value of Cluster Association for Digital Marketing in Tourism Regional Development","display_name":"The Value of Cluster Association for Digital Marketing in Tourism Regional Development","publication_year":2020,"publication_date":"2020-11-26","ids":{"openalex":"https://openalex.org/W3110064063","doi":"https://doi.org/10.3390/su12239887","mag":"3110064063"},"language":"en","primary_location":{"id":"doi:10.3390/su12239887","doi":"https://doi.org/10.3390/su12239887","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su12239887","pdf_url":"https://www.mdpi.com/2071-1050/12/23/9887/pdf?version=1606403428","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2071-1050/12/23/9887/pdf?version=1606403428","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056092745","display_name":"Ra\u00fal Tarazona-Montoya","orcid":"https://orcid.org/0009-0009-1904-8681","observed_orcids":["https://orcid.org/0009-0009-1904-8681"]},"institutions":[{"id":"https://openalex.org/I60053951","display_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","ror":"https://ror.org/01460j859","country_code":"ES","type":"education","lineage":["https://openalex.org/I60053951"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Ra\u00fal Tarazona-Montoya","raw_affiliation_strings":["Business Organization Deparment, Universitat Polit\u00e8cnica de Val\u00e8ncia, 46022 Val\u00e8ncia, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Organization Deparment, Universitat Polit\u00e8cnica de Val\u00e8ncia, 46022 Val\u00e8ncia, Spain","institution_ids":["https://openalex.org/I60053951"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036287194","display_name":"Marta Peris\u2010Ortiz","orcid":"https://orcid.org/0000-0002-7912-7033","observed_orcids":["https://orcid.org/0000-0002-7912-7033"]},"institutions":[{"id":"https://openalex.org/I60053951","display_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","ror":"https://ror.org/01460j859","country_code":"ES","type":"education","lineage":["https://openalex.org/I60053951"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Marta Peris-Ortiz","raw_affiliation_strings":["Business Organization Deparment, Universitat Polit\u00e8cnica de Val\u00e8ncia, 46022 Val\u00e8ncia, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Organization Deparment, Universitat Polit\u00e8cnica de Val\u00e8ncia, 46022 Val\u00e8ncia, Spain","institution_ids":["https://openalex.org/I60053951"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073216994","display_name":"Carlos Devece","orcid":"https://orcid.org/0000-0002-8584-6325","observed_orcids":["https://orcid.org/0000-0002-8584-6325"]},"institutions":[{"id":"https://openalex.org/I60053951","display_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","ror":"https://ror.org/01460j859","country_code":"ES","type":"education","lineage":["https://openalex.org/I60053951"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Carlos Devece","raw_affiliation_strings":["Business Organization Deparment, Universitat Polit\u00e8cnica de Val\u00e8ncia, 46022 Val\u00e8ncia, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Organization Deparment, Universitat Polit\u00e8cnica de Val\u00e8ncia, 46022 Val\u00e8ncia, Spain","institution_ids":["https://openalex.org/I60053951"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5036287194"],"corresponding_institution_ids":["https://openalex.org/I60053951"],"apc_list":{"value":1800,"currency":"CHF","value_usd":1901},"apc_paid":{"value":1800,"currency":"CHF","value_usd":1901},"fwci":5.797,"has_fulltext":true,"cited_by_count":41,"citation_normalized_percentile":{"value":0.96077866,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"12","issue":"23","first_page":"9887","last_page":"9887"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12636","display_name":"Regional Development and Innovation","score":0.30979999899864197,"subfield":{"id":"https://openalex.org/subfields/3303","display_name":"Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12636","display_name":"Regional Development and Innovation","score":0.30979999899864197,"subfield":{"id":"https://openalex.org/subfields/3303","display_name":"Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.29589998722076416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.23960000276565552,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism-clusters","display_name":"tourism clusters","score":0.7279999852180481},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.847000002861023},{"id":"https://openalex.org/keywords/regional-tourism-development","display_name":"regional tourism development","score":0.7319999933242798},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8840000033378601},{"id":"https://openalex.org/keywords/hotel-performance","display_name":"hotel performance","score":0.7850000262260437},{"id":"https://openalex.org/keywords/cluster-membership","display_name":"cluster membership","score":0.7009999752044678},{"id":"https://openalex.org/keywords/digital-marketing-tools","display_name":"digital marketing tools","score":0.7620000243186951},{"id":"https://openalex.org/keywords/la-guajira","display_name":"La Guajira","score":0.7409999966621399},{"id":"https://openalex.org/keywords/underdeveloped-regions","display_name":"underdeveloped regions","score":0.9520000219345093}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.8136196136474609},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6407282948493958},{"id":"https://openalex.org/C164866538","wikidata":"https://www.wikidata.org/wiki/Q367351","display_name":"Cluster (spacecraft)","level":2,"score":0.6272889971733093},{"id":"https://openalex.org/C94617000","wikidata":"https://www.wikidata.org/wiki/Q639854","display_name":"Qualitative comparative analysis","level":2,"score":0.5879474878311157},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5774562358856201},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5545991063117981},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4655165672302246},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23577794432640076},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.22521519660949707},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/su12239887","doi":"https://doi.org/10.3390/su12239887","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su12239887","pdf_url":"https://www.mdpi.com/2071-1050/12/23/9887/pdf?version=1606403428","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jsusta:v:12:y:2020:i:23:p:9887-:d:451846","doi":null,"is_oa":true,"landing_page_url":"https://www.mdpi.com/2071-1050/12/23/9887/pdf?version=1606403428","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:6746aa499e36494cac07b65e8b831d29","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/6746aa499e36494cac07b65e8b831d29","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sustainability, Vol 12, Iss 9887, p 9887 (2020)","raw_type":"article"},{"id":"pmh:oai:riunet.upv.es:10251/164214","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10251/164214","pdf_url":null,"source":{"id":"https://openalex.org/S4306400639","display_name":"RiuNet (Universitat Polit\u00e8cnica de Val\u00e8ncia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60053951","host_organization_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","host_organization_lineage":["https://openalex.org/I60053951"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.3390/su12239887","doi":"https://doi.org/10.3390/su12239887","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su12239887","pdf_url":"https://www.mdpi.com/2071-1050/12/23/9887/pdf?version=1606403428","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/9","score":0.6773999929428101,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3110064063.pdf","grobid_xml":"https://content.openalex.org/works/W3110064063.grobid-xml"},"referenced_works_count":50,"referenced_works":["https://openalex.org/W51268801","https://openalex.org/W105987746","https://openalex.org/W1160959426","https://openalex.org/W1487531252","https://openalex.org/W1514456410","https://openalex.org/W1796466560","https://openalex.org/W1920260090","https://openalex.org/W1963751751","https://openalex.org/W1978566228","https://openalex.org/W1985015312","https://openalex.org/W2027323325","https://openalex.org/W2055850570","https://openalex.org/W2066914810","https://openalex.org/W2069776308","https://openalex.org/W2077051162","https://openalex.org/W2091242080","https://openalex.org/W2091957194","https://openalex.org/W2097357438","https://openalex.org/W2098032458","https://openalex.org/W2099096472","https://openalex.org/W2100203907","https://openalex.org/W2101294065","https://openalex.org/W2111825454","https://openalex.org/W2115460035","https://openalex.org/W2117617013","https://openalex.org/W2126212153","https://openalex.org/W2138800209","https://openalex.org/W2140827413","https://openalex.org/W2142488799","https://openalex.org/W2146858779","https://openalex.org/W2148006377","https://openalex.org/W2170410583","https://openalex.org/W2171689662","https://openalex.org/W2407416650","https://openalex.org/W2555418122","https://openalex.org/W2579737817","https://openalex.org/W2748556132","https://openalex.org/W2768505907","https://openalex.org/W2791042766","https://openalex.org/W2907789182","https://openalex.org/W2946565035","https://openalex.org/W3007495093","https://openalex.org/W3008851151","https://openalex.org/W3028271764","https://openalex.org/W3033218009","https://openalex.org/W3035933241","https://openalex.org/W3046729473","https://openalex.org/W3121654879","https://openalex.org/W3200680048","https://openalex.org/W3215386941"],"related_works":["https://openalex.org/W7106585661","https://openalex.org/W4393942618","https://openalex.org/W4403434496","https://openalex.org/W3199171894","https://openalex.org/W3181354903","https://openalex.org/W1506371644","https://openalex.org/W7113484855","https://openalex.org/W2945658714","https://openalex.org/W6889820502","https://openalex.org/W7163528981"],"abstract_inverted_index":{"This":[0],"paper":[1],"analyses":[2],"the":[3,11,24,28,46,51,54,75,88,92,108,125,130,139,151],"advantages":[4],"of":[5,14,78,117,134],"membership":[6],"in":[7,10,19,23,33,45,50,53,87,96,107,141,150],"a":[8,20,39,62],"cluster":[9,152],"effective":[12,132],"use":[13,77],"digital":[15,72,80,135],"marketing":[16,73,81,136],"tools":[17,82,137],"and":[18,30,74,138,145],"general":[21],"way,":[22],"performance,":[25],"especially":[26,69,143],"for":[27],"small":[29,144],"medium":[31,146],"firms":[32,147],"underdeveloped":[34],"regions.":[35],"For":[36],"this":[37],"purpose,":[38],"case":[40],"method":[41],"research":[42],"was":[43],"conducted":[44],"tourism":[47,64,67],"sector,":[48],"specifically":[49],"hotels":[52,95],"La":[55,97],"Guajira":[56,98],"Department,":[57],"Colombia,":[58],"where":[59],"there":[60],"is":[61],"regional":[63],"cluster.":[65,109],"The":[66,110,127],"sector":[68],"depends":[70],"on":[71],"proper":[76],"available":[79],"play":[83],"an":[84],"essential":[85],"role":[86],"performance.":[89],"To":[90],"conduct":[91],"study,":[93],"40":[94],"were":[99,105,113],"analyzed,":[100],"whether":[101],"or":[102],"not":[103],"they":[104],"members":[106],"obtained":[111],"data":[112],"assessed":[114],"by":[115],"means":[116],"fuzzy":[118],"set":[119],"Qualitative":[120],"Comparative":[121],"Analysis":[122],"to":[123,153],"check":[124],"hypotheses.":[126],"results":[128],"reveal":[129],"most":[131],"combinations":[133],"activities":[140],"which":[142],"must":[148],"engage":[149],"obtain":[154],"better":[155],"results.":[156]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":16},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":7}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-12-07T00:00:00"}