{"id":"https://openalex.org/W3104534616","doi":null,"title":"Ways and effectiveness of social media utilization by airlines","display_name":"Ways and effectiveness of social media utilization by airlines","publication_year":2018,"publication_date":"2018-06-29","ids":{"openalex":"https://openalex.org/W3104534616","mag":"3104534616"},"language":"en","primary_location":{"id":"pmh:oai:hrcak.srce.hr:202749","doi":null,"is_oa":true,"landing_page_url":"https://hrcak.srce.hr/202749","pdf_url":"https://hrcak.srce.hr/file/298512","source":{"id":"https://openalex.org/S4306400071","display_name":"University of Zagreb University Computing Centre (SRCE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181343428","host_organization_name":"University of Zagreb","host_organization_lineage":["https://openalex.org/I181343428"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Turizam : me\u0111unarodni znanstveno-stru\u010dni \u010dasopis","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hrcak.srce.hr/file/298512","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025878523","display_name":"Josef Zelenka","orcid":"https://orcid.org/0000-0001-6678-0722","observed_orcids":["https://orcid.org/0000-0001-6678-0722"]},"institutions":[{"id":"https://openalex.org/I75092371","display_name":"University of Hradec Kr\u00e1lov\u00e9","ror":"https://ror.org/05k238v14","country_code":"CZ","type":"education","lineage":["https://openalex.org/I75092371"]}],"countries":["CZ"],"is_corresponding":false,"raw_author_name":"Josef Zelenka","raw_affiliation_strings":["Department of Recreology and Tourism, Faculty of Informatics and Management, University of Hradec Kr\u00e1lov\u00e9, Czech Republic;"],"raw_orcid":"https://orcid.org/0000-0001-6678-0722","affiliations":[{"raw_affiliation_string":"Department of Recreology and Tourism, Faculty of Informatics and Management, University of Hradec Kr\u00e1lov\u00e9, Czech Republic;","institution_ids":["https://openalex.org/I75092371"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002335314","display_name":"Jan Hru\u0161ka","orcid":"https://orcid.org/0000-0001-7429-5524","observed_orcids":["https://orcid.org/0000-0001-7429-5524"]},"institutions":[{"id":"https://openalex.org/I75092371","display_name":"University of Hradec Kr\u00e1lov\u00e9","ror":"https://ror.org/05k238v14","country_code":"CZ","type":"education","lineage":["https://openalex.org/I75092371"]}],"countries":["CZ"],"is_corresponding":false,"raw_author_name":"Jan Hru\u0161ka","raw_affiliation_strings":["Department of Economy, Faculty of Informatics and Management, University of Hradec Kr\u00e1lov\u00e9, Czech Republic"],"raw_orcid":"https://orcid.org/0000-0001-7429-5524","affiliations":[{"raw_affiliation_string":"Department of Economy, Faculty of Informatics and Management, University of Hradec Kr\u00e1lov\u00e9, Czech Republic","institution_ids":["https://openalex.org/I75092371"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I75092371"],"apc_list":null,"apc_paid":null,"fwci":0.692,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.80280168,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"66","issue":"2","first_page":"227","last_page":"238"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11599","display_name":"Aviation Industry Analysis and Trends","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8360000252723694},{"id":"https://openalex.org/keywords/airline-marketing","display_name":"airline marketing","score":0.9179999828338623},{"id":"https://openalex.org/keywords/air-transport","display_name":"airline industry","score":0.7599999904632568},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.8059999942779541},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.7450000047683716},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9990000128746033},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9879999756813049},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.984000027179718},{"id":"https://openalex.org/keywords/weibo","display_name":"Weibo","score":0.9309999942779541},{"id":"https://openalex.org/keywords/social-media-groups","display_name":"social media groups","score":0.6169999837875366},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.5180000066757202}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6567147970199585},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5510445833206177},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4457380473613739},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2622913718223572},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14789724349975586}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:hrcak.srce.hr:202749","doi":null,"is_oa":true,"landing_page_url":"https://hrcak.srce.hr/202749","pdf_url":"https://hrcak.srce.hr/file/298512","source":{"id":"https://openalex.org/S4306400071","display_name":"University of Zagreb University Computing Centre (SRCE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181343428","host_organization_name":"University of Zagreb","host_organization_lineage":["https://openalex.org/I181343428"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Turizam : me\u0111unarodni znanstveno-stru\u010dni \u010dasopis","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3104534616","doi":null,"is_oa":false,"landing_page_url":"https://hrcak.srce.hr/202749","pdf_url":null,"source":{"id":"https://openalex.org/S131634575","display_name":"Tourism","issn_l":"1332-7461","issn":["1332-7461","1849-1545"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","ddh","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/I4210155267","host_organization_name":"Institute for Tourism","host_organization_lineage":["https://openalex.org/I4210155267"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Tourism: An international Interdisciplinary Journal","raw_type":null}],"best_oa_location":{"id":"pmh:oai:hrcak.srce.hr:202749","doi":null,"is_oa":true,"landing_page_url":"https://hrcak.srce.hr/202749","pdf_url":"https://hrcak.srce.hr/file/298512","source":{"id":"https://openalex.org/S4306400071","display_name":"University of Zagreb University Computing Centre (SRCE)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181343428","host_organization_name":"University of Zagreb","host_organization_lineage":["https://openalex.org/I181343428"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Turizam : me\u0111unarodni znanstveno-stru\u010dni \u010dasopis","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3104534616.pdf","grobid_xml":"https://content.openalex.org/works/W3104534616.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7004053734","https://openalex.org/W4398181261","https://openalex.org/W2162662935","https://openalex.org/W2502327607","https://openalex.org/W7135730120","https://openalex.org/W1978349982","https://openalex.org/W7204270438","https://openalex.org/W7135862470","https://openalex.org/W7009259473","https://openalex.org/W2991399694"],"abstract_inverted_index":{"Th":[0],"is":[1],"research":[2,17],"was":[3,19,143,160],"motivated":[4],"by":[5,119,131,136],"growing":[6],"signifi":[7,177],"cance":[8],"of":[9,24,30,66,83,121,129,134,147,157,167],"social":[10,25,36,59,112,114,149,172],"media":[11,26,37,60,115,150,173],"in":[12,27,68,89,170],"airline":[13,155,168],"marketing.Th":[14],"e":[15,35,55,94,175],"basic":[16],"question":[18],"to":[20,73,152],"determine":[21],"the":[22,28,31,40,90,104,138,141,145,148,153,165,192,196],"role":[23],"marketing":[29],"world's":[32],"top":[33],"airlines.Th":[34],"selected":[38,105,197],"for":[39,58],"analysis":[41],"include":[42,191],"Facebook,":[43,202],"YouTube,":[44,203],"Twitter,":[45,204],"Flickr,":[46],"Instagram,":[47],"Pinterest,":[48],"Google":[49],"+,":[50],"LinkedIn":[51],"and":[52,70,85,108,206],"Sina":[53],"Weibo.Th":[54],"criteria":[56],"used":[57],"selection":[61],"included":[62],"their":[63,86,109],"nature,":[64],"degree":[65],"utilization":[67],"travel":[69],"tourism":[71],"according":[72],"published":[74,102],"studies,":[75],"a":[76,81,187],"global":[77],"ranking":[78],"based":[79,97],"on":[80,98,103,186,201],"number":[82,128,133],"users,":[84],"dynamic":[87],"development":[88],"last":[91],"two":[92],"years.Th":[93],"analyses":[95],"were":[96,117],"publicly":[99],"accessible":[100],"data":[101],"airlines'":[106],"websites":[107],"offi":[110],"cial":[111],"media.Airlines'":[113],"groups":[116,151,159,200],"assessed":[118,161],"means":[120],"various":[122],"quantitative":[123],"metrics":[124],"-total":[125],"viewer":[126],"ratings,":[127],"contributions":[130],"airlines,":[132],"responses":[135],"subscribers,":[137],"year":[139],"when":[140],"group":[142],"established,":[144],"interconnectedness":[146],"corresponding":[154],"website.Management":[156],"these":[158],"as":[162,164],"well":[163],"content":[166],"communication":[169],"its":[171],"groups.Th":[174],"most":[176],"cant":[178],"fi":[179],"ndings,":[180],"which":[181],"should":[182],"be":[183],"verifi":[184],"ed":[185],"more":[188],"representative":[189],"sample,":[190],"fact":[193],"that":[194],"all":[195],"airlines":[198],"wield":[199],"Instagram":[205],"LinkedIn.":[207]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2020-11-23T00:00:00"}
