{"id":"https://openalex.org/W3102898108","doi":null,"title":"Influence of packaging on taste perception.","display_name":"Influence of packaging on taste perception.","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W3102898108","mag":"3102898108"},"language":"en","primary_location":{"id":"pmh:oai:webbut.unitbv.ro:article/2511","doi":null,"is_oa":true,"landing_page_url":"https://webbut.unitbv.ro/index.php/Series_V/article/view/2511","pdf_url":"https://webbut.unitbv.ro/index.php/Series_V/article/download/2511/1957","source":{"id":"https://openalex.org/S2738179281","display_name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","issn_l":"2065-2194","issn":["2065-2194","2065-2208"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314536","host_organization_name":"Transilvania University Press","host_organization_lineage":["https://openalex.org/P4310314536"],"host_organization_lineage_names":["Transilvania University Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2065-2194","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://webbut.unitbv.ro/index.php/Series_V/article/download/2511/1957","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043902542","display_name":"Alina Simona Tec\u0103u","orcid":"https://orcid.org/0000-0001-7743-1608","observed_orcids":["https://orcid.org/0000-0001-7743-1608"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alina Simona Tec\u0103u","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7743-1608","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5019571049","display_name":"Ioana Bianca Chi\u021bu","orcid":"https://orcid.org/0000-0002-0608-8045","observed_orcids":["https://orcid.org/0000-0002-0608-8045"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ioana Bianca Chi\u0163u","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0608-8045","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.692,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.80280168,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"11","issue":"1","first_page":"63","last_page":"70"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.6629999876022339},{"id":"https://openalex.org/keywords/taste-perception","display_name":"taste perception","score":0.9950000047683716},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8190000057220459},{"id":"https://openalex.org/keywords/chocolate","display_name":"chocolate","score":0.9200000166893005},{"id":"https://openalex.org/keywords/packaging-attractiveness","display_name":"packaging attractiveness","score":0.628000020980835},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.7689999938011169},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.6639999747276306},{"id":"https://openalex.org/keywords/blind-tasting","display_name":"blind tasting","score":0.621999979019165},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6970000267028809}],"concepts":[{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.7842680215835571},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6070300340652466},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.47732147574424744},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40307894349098206},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3532153367996216},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3454872965812683},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.24425789713859558},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.12607893347740173}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:webbut.unitbv.ro:article/2511","doi":null,"is_oa":true,"landing_page_url":"https://webbut.unitbv.ro/index.php/Series_V/article/view/2511","pdf_url":"https://webbut.unitbv.ro/index.php/Series_V/article/download/2511/1957","source":{"id":"https://openalex.org/S2738179281","display_name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","issn_l":"2065-2194","issn":["2065-2194","2065-2208"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314536","host_organization_name":"Transilvania University Press","host_organization_lineage":["https://openalex.org/P4310314536"],"host_organization_lineage_names":["Transilvania University Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2065-2194","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:f53bca970c8d473b8c794c2e3db99bf1","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/f53bca970c8d473b8c794c2e3db99bf1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, Vol 11, Iss 60, Pp 63-70 (2018)","raw_type":"article"},{"id":"mag:3102898108","doi":null,"is_oa":true,"landing_page_url":"https://www.cabdirect.org/cabdirect/abstract/20183269303","pdf_url":null,"source":{"id":"https://openalex.org/S2738179281","display_name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","issn_l":"2065-2194","issn":["2065-2194","2065-2208"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314536","host_organization_name":"Transilvania University Press","host_organization_lineage":["https://openalex.org/P4310314536"],"host_organization_lineage_names":["Transilvania University Press"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","raw_type":null}],"best_oa_location":{"id":"pmh:oai:webbut.unitbv.ro:article/2511","doi":null,"is_oa":true,"landing_page_url":"https://webbut.unitbv.ro/index.php/Series_V/article/view/2511","pdf_url":"https://webbut.unitbv.ro/index.php/Series_V/article/download/2511/1957","source":{"id":"https://openalex.org/S2738179281","display_name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","issn_l":"2065-2194","issn":["2065-2194","2065-2208"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314536","host_organization_name":"Transilvania University Press","host_organization_lineage":["https://openalex.org/P4310314536"],"host_organization_lineage_names":["Transilvania University Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2065-2194","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3102898108.pdf","grobid_xml":"https://content.openalex.org/works/W3102898108.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W1626604578","https://openalex.org/W2027576098","https://openalex.org/W2070319703","https://openalex.org/W2120921324","https://openalex.org/W2130312682","https://openalex.org/W2343297135","https://openalex.org/W2507473270"],"related_works":["https://openalex.org/W4379535704","https://openalex.org/W7046796415","https://openalex.org/W2949335466","https://openalex.org/W2594361877","https://openalex.org/W2795723285","https://openalex.org/W2608680376","https://openalex.org/W7038672913","https://openalex.org/W1893631553","https://openalex.org/W4283204361","https://openalex.org/W4246189269"],"abstract_inverted_index":{"Starting":[0],"with":[1,95],"the":[2,7,45,50,55,75,80,102,110],"role":[3],"of":[4,22,35,37,40,54,58,71,104],"packaging":[5,18,105,116],"in":[6,52,117],"marketing":[8,26,118],"mix,":[9],"this":[10],"paper":[11],"aims":[12],"to":[13,15,112,115],"demonstrate":[14],"what":[16],"extent":[17],"influences":[19],"consumer":[20,107],"perception":[21,108],"taste.":[23],"Thus,":[24],"a":[25,61,69],"experiment":[27,65],"was":[28,42,66,87],"conducted":[29,67],"which":[30,41],"included":[31],"two":[32],"consecutive":[33],"assessments":[34],"samples":[36],"chocolate":[38,59,94],"(one":[39],"achieved":[43],"by":[44,60],"blind":[46],"test)":[47],"and":[48,74,109],"measured":[49],"preferences":[51],"terms":[53],"respective":[56],"brands":[57],"numerical":[62],"scale.":[63],"The":[64],"on":[68,106],"sample":[70],"115":[72],"subjects":[73,90],"results":[76,100],"were":[77],"processed":[78],"using":[79],"Wilcoxon":[81],"test.":[82],"A":[83],"significantly":[84],"higher":[85],"mark":[86],"received":[88],"when":[89],"thought":[91],"they":[92],"tasted":[93],"more":[96],"attractive":[97],"packaging.":[98],"These":[99],"show":[101],"influence":[103],"importance":[111],"be":[113],"given":[114],"strategies.":[119]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2020-11-23T00:00:00"}
