{"id":"https://openalex.org/W3098570770","doi":"https://doi.org/10.7166/31-3-2419","title":"USING MACHINE LEARNING TO PREDICT THE NEXT PURCHASE DATE FOR AN INDIVIDUAL RETAIL CUSTOMER","display_name":"USING MACHINE LEARNING TO PREDICT THE NEXT PURCHASE DATE FOR AN INDIVIDUAL RETAIL CUSTOMER","publication_year":2020,"publication_date":"2020-11-01","ids":{"openalex":"https://openalex.org/W3098570770","doi":"https://doi.org/10.7166/31-3-2419","mag":"3098570770"},"language":"en","primary_location":{"id":"doi:10.7166/31-3-2419","doi":"https://doi.org/10.7166/31-3-2419","is_oa":true,"landing_page_url":"https://doi.org/10.7166/31-3-2419","pdf_url":"http://sajie.journals.ac.za/pub/article/download/2419/1035","source":{"id":"https://openalex.org/S8443728","display_name":"The South African Journal of Industrial Engineering","issn_l":"1012-277X","issn":["1012-277X","2224-7890"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","dhet","doaj","jufo-1","norway-1","poland-40","russia-white-list-3","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310315366","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/P4310315366"],"host_organization_lineage_names":["Stellenbosch University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"South African Journal of Industrial Engineering","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://sajie.journals.ac.za/pub/article/download/2419/1035","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056642682","display_name":"Marli Droomer","orcid":"https://orcid.org/0000-0002-3782-1916","observed_orcids":["https://orcid.org/0000-0002-3782-1916"]},"institutions":[{"id":"https://openalex.org/I26092322","display_name":"Stellenbosch University","ror":"https://ror.org/05bk57929","country_code":"ZA","type":"education","lineage":["https://openalex.org/I26092322"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Marli Droomer","raw_affiliation_strings":["Department of Industrial Engineering, University of Stellenbosch, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, University of Stellenbosch, South Africa","institution_ids":["https://openalex.org/I26092322"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022126925","display_name":"James Bekker","orcid":"https://orcid.org/0000-0001-6802-0129","observed_orcids":["https://orcid.org/0000-0001-6802-0129"]},"institutions":[{"id":"https://openalex.org/I26092322","display_name":"Stellenbosch University","ror":"https://ror.org/05bk57929","country_code":"ZA","type":"education","lineage":["https://openalex.org/I26092322"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"James Bekker","raw_affiliation_strings":["Department of Industrial Engineering, University of Stellenbosch, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, University of Stellenbosch, South Africa","institution_ids":["https://openalex.org/I26092322"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I26092322"],"apc_list":{"value":1250,"currency":"ZAR","value_usd":67},"apc_paid":{"value":1250,"currency":"ZAR","value_usd":67},"fwci":2.0614,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.89348488,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"31","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.8925999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.8925999999046326,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.035100001841783524,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.021299999207258224,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/retail-consumers","display_name":"retail consumers","score":0.6150000095367432},{"id":"https://openalex.org/keywords/target-marketing","display_name":"targeted marketing","score":0.8790000081062317},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.8410000205039978},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.921999990940094},{"id":"https://openalex.org/keywords/customer-personalization","display_name":"customer personalization","score":0.5709999799728394}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6602239608764648},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5796729922294617},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.5752606391906738},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.550263524055481},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5065382719039917},{"id":"https://openalex.org/C2985066332","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Customer value","level":3,"score":0.47883203625679016},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.46038365364074707},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.43787747621536255},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.4125472605228424},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3574717938899994},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33522310853004456},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16403305530548096},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.12190082669258118},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09213373064994812},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.7166/31-3-2419","doi":"https://doi.org/10.7166/31-3-2419","is_oa":true,"landing_page_url":"https://doi.org/10.7166/31-3-2419","pdf_url":"http://sajie.journals.ac.za/pub/article/download/2419/1035","source":{"id":"https://openalex.org/S8443728","display_name":"The South African Journal of Industrial Engineering","issn_l":"1012-277X","issn":["1012-277X","2224-7890"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","dhet","doaj","jufo-1","norway-1","poland-40","russia-white-list-3","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310315366","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/P4310315366"],"host_organization_lineage_names":["Stellenbosch University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"South African Journal of Industrial Engineering","raw_type":"journal-article"},{"id":"pmh:oai:scholar.sun.ac.za:10019.1/108929","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10019.1/108929","pdf_url":null,"source":{"id":"https://openalex.org/S4306400300","display_name":"SUNScholar (Stellenbosch University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I26092322","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/I26092322"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:scholar.sun.ac.za:10019.1/123184","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10019.1/123184","pdf_url":null,"source":{"id":"https://openalex.org/S4306400300","display_name":"SUNScholar (Stellenbosch University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I26092322","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/I26092322"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"doi:10.7166/31-3-2419","doi":"https://doi.org/10.7166/31-3-2419","is_oa":true,"landing_page_url":"https://doi.org/10.7166/31-3-2419","pdf_url":"http://sajie.journals.ac.za/pub/article/download/2419/1035","source":{"id":"https://openalex.org/S8443728","display_name":"The South African Journal of Industrial Engineering","issn_l":"1012-277X","issn":["1012-277X","2224-7890"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","dhet","doaj","jufo-1","norway-1","poland-40","russia-white-list-3","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310315366","host_organization_name":"Stellenbosch University","host_organization_lineage":["https://openalex.org/P4310315366"],"host_organization_lineage_names":["Stellenbosch University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"South African Journal of Industrial Engineering","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.46000000834465027}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3098570770.pdf","grobid_xml":"https://content.openalex.org/works/W3098570770.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W179875071","https://openalex.org/W1503025338","https://openalex.org/W1506281249","https://openalex.org/W2020510544","https://openalex.org/W2107467542","https://openalex.org/W2187572149","https://openalex.org/W2204903869","https://openalex.org/W2295598076","https://openalex.org/W2945333948","https://openalex.org/W3102476541","https://openalex.org/W4205687621","https://openalex.org/W6630096803"],"related_works":["https://openalex.org/W6999076920","https://openalex.org/W4406018098","https://openalex.org/W3136155399","https://openalex.org/W4312436470","https://openalex.org/W2803015509","https://openalex.org/W3181164089","https://openalex.org/W4386827924","https://openalex.org/W3042066948","https://openalex.org/W4240402577","https://openalex.org/W4388707406"],"abstract_inverted_index":{"Targeted":[0],"marketing":[1,106],"has":[2],"become":[3],"more":[4],"popular":[5],"over":[6],"the":[7,62,95],"last":[8],"few":[9],"years,":[10],"and":[11],"knowing":[12],"when":[13,44,82],"a":[14,18,26,32,39,45,66],"customer":[15,46,67],"will":[16,47,73,91,107],"require":[17],"product":[19],"can":[20],"be":[21,74,92,108],"of":[22,65,98],"enormous":[23],"value":[24],"to":[25,76,80,86],"company.":[27],"However,":[28],"predicting":[29,43],"this":[30],"is":[31,58],"difficult":[33],"task.":[34],"This":[35,57],"paper":[36],"reports":[37],"on":[38,94],"study":[40],"that":[41],"investigates":[42],"buy":[48],"fast-moving":[49],"retail":[50],"products,":[51],"by":[52,60],"using":[53],"machine":[54],"learning":[55],"techniques.":[56],"done":[59],"analysing":[61],"purchase":[63,87],"history":[64],"at":[68],"participating":[69,99],"retailers.":[70],"These":[71],"predictions":[72],"used":[75],"personalise":[77],"discount":[78],"offers":[79,90],"customers":[81,100],"they":[83],"are":[84],"about":[85],"items.":[88],"Such":[89],"delivered":[93],"mobile":[96],"devices":[97],"and,":[101],"ultimately,":[102],"physical,":[103],"general":[104],"paper-based":[105],"reduced.":[109]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-11-23T00:00:00"}
