{"id":"https://openalex.org/W3097170377","doi":"https://doi.org/10.21107/pangabdhi.v6i2.7586","title":"Penerapan Model Canvas, Marketing Mix Dan Teknologi Informasi Untuk Peningkatan Pemasaran Dan Penjualan (Pengabdian kepada Masyarakat untuk UMKM di Wilayah Cirebon)","display_name":"Penerapan Model Canvas, Marketing Mix Dan Teknologi Informasi Untuk Peningkatan Pemasaran Dan Penjualan (Pengabdian kepada Masyarakat untuk UMKM di Wilayah Cirebon)","publication_year":2020,"publication_date":"2020-10-25","ids":{"openalex":"https://openalex.org/W3097170377","doi":"https://doi.org/10.21107/pangabdhi.v6i2.7586","mag":"3097170377"},"language":"id","primary_location":{"id":"doi:10.21107/pangabdhi.v6i2.7586","doi":"https://doi.org/10.21107/pangabdhi.v6i2.7586","is_oa":true,"landing_page_url":"https://doi.org/10.21107/pangabdhi.v6i2.7586","pdf_url":"https://journal.trunojoyo.ac.id/pangabdhi/article/download/7586/4975","source":{"id":"https://openalex.org/S4210192910","display_name":"Jurnal Ilmiah Pangabdhi","issn_l":"2477-6270","issn":["2477-6270","2477-6289"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315159","host_organization_name":"University of Trunojoyo Madura","host_organization_lineage":["https://openalex.org/P4310315159"],"host_organization_lineage_names":["University of Trunojoyo Madura"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Pangabdhi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.trunojoyo.ac.id/pangabdhi/article/download/7586/4975","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031440817","display_name":"Dwi Rorin Mauludin Insana","orcid":"https://orcid.org/0000-0002-4664-5969","observed_orcids":["https://orcid.org/0000-0002-4664-5969"]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Dwi Rorin Mauludin Insana","raw_affiliation_strings":["Universitas Indraprasta PGRI Jakarta Jl. Raya Tengah No.80 Gedong, Pasar Rebo, Jakarta Timur 13760","Masyarakat untuk UMKM di Wilayah Cirebon)","dan Perikanan Provinsi Jawa Barat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI Jakarta Jl. Raya Tengah No.80 Gedong, Pasar Rebo, Jakarta Timur 13760","institution_ids":["https://openalex.org/I3132561136"]},{"raw_affiliation_string":"Masyarakat untuk UMKM di Wilayah Cirebon)","institution_ids":[]},{"raw_affiliation_string":"dan Perikanan Provinsi Jawa Barat","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031440817"],"corresponding_institution_ids":["https://openalex.org/I3132561136"],"apc_list":null,"apc_paid":null,"fwci":2.5821,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.92137906,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"6","issue":"2","first_page":"168","last_page":"173"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-model-canvas","display_name":"business model canvas","score":0.9160000085830688},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9900000095367432},{"id":"https://openalex.org/keywords/information-technology-in-marketing","display_name":"information technology in marketing","score":0.8379999995231628},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8040000200271606},{"id":"https://openalex.org/keywords/entrepreneurship","display_name":"entrepreneurship","score":0.4959999918937683},{"id":"https://openalex.org/keywords/business-plan","display_name":"business plan","score":0.5329999923706055},{"id":"https://openalex.org/keywords/cost-planning","display_name":"cost planning","score":0.75},{"id":"https://openalex.org/keywords/cirebon","display_name":"Cirebon","score":0.5600000023841858}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6399911642074585},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.47696197032928467},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.16785979270935059}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21107/pangabdhi.v6i2.7586","doi":"https://doi.org/10.21107/pangabdhi.v6i2.7586","is_oa":true,"landing_page_url":"https://doi.org/10.21107/pangabdhi.v6i2.7586","pdf_url":"https://journal.trunojoyo.ac.id/pangabdhi/article/download/7586/4975","source":{"id":"https://openalex.org/S4210192910","display_name":"Jurnal Ilmiah Pangabdhi","issn_l":"2477-6270","issn":["2477-6270","2477-6289"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315159","host_organization_name":"University of Trunojoyo Madura","host_organization_lineage":["https://openalex.org/P4310315159"],"host_organization_lineage_names":["University of Trunojoyo Madura"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Pangabdhi","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:aad9e5b6106a47c89cfeca6e83c39ff8","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/aad9e5b6106a47c89cfeca6e83c39ff8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmiah Pangabdhi, Vol 6, Iss 2, Pp 168-173 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21107/pangabdhi.v6i2.7586","doi":"https://doi.org/10.21107/pangabdhi.v6i2.7586","is_oa":true,"landing_page_url":"https://doi.org/10.21107/pangabdhi.v6i2.7586","pdf_url":"https://journal.trunojoyo.ac.id/pangabdhi/article/download/7586/4975","source":{"id":"https://openalex.org/S4210192910","display_name":"Jurnal Ilmiah Pangabdhi","issn_l":"2477-6270","issn":["2477-6270","2477-6289"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315159","host_organization_name":"University of Trunojoyo Madura","host_organization_lineage":["https://openalex.org/P4310315159"],"host_organization_lineage_names":["University of Trunojoyo Madura"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Pangabdhi","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3097170377.pdf","grobid_xml":"https://content.openalex.org/works/W3097170377.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2770989859","https://openalex.org/W2937529636","https://openalex.org/W2999737965","https://openalex.org/W3153478634","https://openalex.org/W3209404337"],"related_works":["https://openalex.org/W4401581654","https://openalex.org/W4387297834","https://openalex.org/W4390528432","https://openalex.org/W4403156077","https://openalex.org/W3174921528","https://openalex.org/W4392204346","https://openalex.org/W4391750292","https://openalex.org/W4413422457","https://openalex.org/W4392162793","https://openalex.org/W7220703251"],"abstract_inverted_index":{"Kegiatan":[0],"pengabdian":[1,78],"masyarakat":[2,79],"ini":[3,24,80,139,147],"adalah":[4,83],"wujud":[5],"nyata":[6],"implementasi":[7],"mata":[8],"kuliah":[9],"Kewirausahaan":[10],"dan":[11,37,45,59,66,102,118,128,131,142,151,163,173],"salah":[12],"satu":[13],"upaya":[14],"mendukung":[15],"misi":[16],"pemerintah":[17],"dalam":[18,47,96,107,137,170],"rangka":[19],"mencetak":[20],"wirausaha":[21,98],"baru.":[22],"Implementasi":[23],"seiring":[25],"dengan":[26,34],"kebutuhan":[27],"UMKM":[28,74,127],"binaan":[29,75],"mitra":[30,65],"tentang":[31,155],"peningkatan":[32,171],"penjualan":[33,120,172],"strategi":[35,112,160],"marketing":[36,113,161],"penyusunan":[38,122,156,177],"biaya":[39,123,179],"yang":[40,54,71,94,135,167],"efektif":[41],"sehingga":[42],"memerlukan":[43],"trik":[44],"tips":[46],"menghadapinya.":[48],"Dengan":[49],"melibatkan":[50],"UPTD":[51,56],"PPMPP":[52],"Cirebon":[53],"merupakan":[55],"Dinas":[57],"Kelautan":[58],"Perikanan":[60],"Provinsi":[61],"Jawa":[62],"Barat":[63],"sebagai":[64,84],"sebanyak":[67],"60":[68],"orang":[69],"peserta":[70],"berasal":[72],"dari":[73,145],"mitra,":[76],"kegiatan":[77,138,146],"bertujuan":[81],"diantaranya":[82],"berikut:":[85],"1)":[86],"Meningkatkan":[87],"pengetahuan,":[88],"keterampilan":[89],"maupun":[90],"sikap":[91],"atau":[92],"nilai-nilai":[93],"benar":[95],"mengembangkan":[97,103,126],"baru;":[99],"2)":[100],"Menciptakan":[101],"kemampuan":[104],"usaha":[105,180],"terutama":[106],"menyusun":[108],"bisnis":[109,158],"model":[110,157],"canvas,":[111,159],"mix,":[114],"pemanfaatan":[115,164],"teknologi":[116,165],"informasi":[117,166],"rencana":[119],"serta":[121,153,176],"agar":[124],"dapat":[125],"meningkatkan":[129],"kesejahteraan":[130],"ekonomi":[132],"masyarakat.":[133],"Metode":[134],"digunakan":[136],"berupa":[140],"ceramah":[141],"diskusi.":[143],"Hasil":[144],"Peserta":[148],"mendapatkan":[149],"ilmu":[150],"pengetahuan":[152],"praktek":[154],"mix":[162],"cukup":[168],"penting":[169],"pengembangan":[174],"usahanya":[175],"anggaran":[178]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-11-09T00:00:00"}
