{"id":"https://openalex.org/W3097083201","doi":null,"title":"The Power of Kraft Paper Packaging as a Competitive Advantage for FMCG: Exploration of Consumer Attitudes and Choices","display_name":"The Power of Kraft Paper Packaging as a Competitive Advantage for FMCG: Exploration of Consumer Attitudes and Choices","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3097083201","mag":"3097083201"},"language":"en","primary_location":{"id":"pmh:oai:www.theseus.fi:10024/346567","doi":null,"is_oa":true,"landing_page_url":"http://www.theseus.fi/handle/10024/346567","pdf_url":"http://www.theseus.fi/handle/10024/346567","source":{"id":"https://openalex.org/S4306400928","display_name":"Theseus (Ammattikorkeakoulujen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=AMK-opinn\u00e4ytety\u00f6|sv=YH-examensarbete|en=Bachelor's thesis|"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://www.theseus.fi/handle/10024/346567","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065277485","display_name":"Margarita Medinskaia","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Margarita Medinskaia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5065277485"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.013500000350177288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12971","display_name":"Material Properties and Processing","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.5690000057220459},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.8230000138282776},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.843999981880188},{"id":"https://openalex.org/keywords/sustainable-packaging","display_name":"sustainable packaging","score":0.8240000009536743},{"id":"https://openalex.org/keywords/recyclable-packaging","display_name":"recyclable packaging","score":0.7250000238418579},{"id":"https://openalex.org/keywords/plastic-waste","display_name":"plastic waste","score":0.7210000157356262},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.6779999732971191},{"id":"https://openalex.org/keywords/product-perception","display_name":"product perception","score":0.6660000085830688},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.7160000205039978},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.7070000171661377},{"id":"https://openalex.org/keywords/environmental-responsibility","display_name":"environmental responsibility","score":0.49900001287460327},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.34700000286102295}],"concepts":[{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.6763277053833008},{"id":"https://openalex.org/C99148416","wikidata":"https://www.wikidata.org/wiki/Q1755609","display_name":"Kraft paper","level":2,"score":0.670783281326294},{"id":"https://openalex.org/C2778738759","wikidata":"https://www.wikidata.org/wiki/Q1187656","display_name":"Fast-moving consumer goods","level":2,"score":0.5825490355491638},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5286757349967957},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4395197033882141},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.4229172468185425},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.41416841745376587},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3530985713005066},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.35284698009490967},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.26868537068367004},{"id":"https://openalex.org/C528095902","wikidata":"https://www.wikidata.org/wiki/Q2283886","display_name":"Pulp and paper industry","level":1,"score":0.13534310460090637},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:www.theseus.fi:10024/346567","doi":null,"is_oa":true,"landing_page_url":"http://www.theseus.fi/handle/10024/346567","pdf_url":"http://www.theseus.fi/handle/10024/346567","source":{"id":"https://openalex.org/S4306400928","display_name":"Theseus (Ammattikorkeakoulujen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=AMK-opinn\u00e4ytety\u00f6|sv=YH-examensarbete|en=Bachelor's thesis|"},{"id":"mag:3097083201","doi":null,"is_oa":false,"landing_page_url":"https://www.theseus.fi/handle/10024/346567","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:www.theseus.fi:10024/346567","doi":null,"is_oa":true,"landing_page_url":"http://www.theseus.fi/handle/10024/346567","pdf_url":"http://www.theseus.fi/handle/10024/346567","source":{"id":"https://openalex.org/S4306400928","display_name":"Theseus (Ammattikorkeakoulujen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=AMK-opinn\u00e4ytety\u00f6|sv=YH-examensarbete|en=Bachelor's thesis|"},"sustainable_development_goals":[{"score":1.0,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3097083201.pdf","grobid_xml":"https://content.openalex.org/works/W3097083201.grobid-xml"},"referenced_works_count":64,"referenced_works":["https://openalex.org/W652942665","https://openalex.org/W1492127447","https://openalex.org/W1505999675","https://openalex.org/W1520062985","https://openalex.org/W1542932561","https://openalex.org/W1553327752","https://openalex.org/W1554270319","https://openalex.org/W1581725189","https://openalex.org/W1592080430","https://openalex.org/W1797703246","https://openalex.org/W1926860845","https://openalex.org/W1963591044","https://openalex.org/W1968814802","https://openalex.org/W1970685076","https://openalex.org/W1972006359","https://openalex.org/W1987046485","https://openalex.org/W1991895877","https://openalex.org/W1997260254","https://openalex.org/W2002149948","https://openalex.org/W2002733112","https://openalex.org/W2006249805","https://openalex.org/W2019830808","https://openalex.org/W2023692895","https://openalex.org/W2041048328","https://openalex.org/W2046994974","https://openalex.org/W2062479713","https://openalex.org/W2070319703","https://openalex.org/W2075411796","https://openalex.org/W2076282645","https://openalex.org/W2078495211","https://openalex.org/W2079718148","https://openalex.org/W2106013392","https://openalex.org/W2121282005","https://openalex.org/W2124235270","https://openalex.org/W2125260408","https://openalex.org/W2126475601","https://openalex.org/W2127397834","https://openalex.org/W2139672112","https://openalex.org/W2141390686","https://openalex.org/W2147672832","https://openalex.org/W2159424608","https://openalex.org/W2169174438","https://openalex.org/W2178342319","https://openalex.org/W2305259714","https://openalex.org/W2329914693","https://openalex.org/W2334368126","https://openalex.org/W2413097289","https://openalex.org/W2413816213","https://openalex.org/W2421435468","https://openalex.org/W2460373121","https://openalex.org/W2500234323","https://openalex.org/W2557922481","https://openalex.org/W2805906688","https://openalex.org/W2809530175","https://openalex.org/W2810140881","https://openalex.org/W2883455943","https://openalex.org/W2908540528","https://openalex.org/W2987376415","https://openalex.org/W3001975894","https://openalex.org/W3002005105","https://openalex.org/W3011128369","https://openalex.org/W3014270374","https://openalex.org/W3122753270","https://openalex.org/W3204926920"],"related_works":["https://openalex.org/W4318476213","https://openalex.org/W1706952067","https://openalex.org/W7010357300","https://openalex.org/W4404026721","https://openalex.org/W4226350220","https://openalex.org/W844003499","https://openalex.org/W1971151868","https://openalex.org/W3042890071","https://openalex.org/W7203899003","https://openalex.org/W7112797595"],"abstract_inverted_index":{"One":[0],"of":[1,5,46,64,80,99,108,124,157,171,196,203,251,274,311],"the":[2,14,17,44,57,62,73,101,125,128,168,174,178,184,187,193,197,237,255,261,268,271,275,302,309],"major":[3],"trends":[4],"today,":[6],"environmental":[7],"friendliness":[8],"has":[9,51,226,301],"been":[10],"changing":[11],"business":[12],"around":[13],"world.":[15],"With":[16],"rising":[18],"demand":[19],"for":[20,290],"ecologically":[21],"safe":[22],"goods":[23],"and":[24,93,127,160,181,201,235,254,263,313],"production":[25],"processes,":[26],"companies":[27],"are":[28],"taking":[29],"actions":[30],"to":[31,104,134,143,257,260,304],"reduce":[32],"their":[33],"negative":[34],"impact":[35],"on":[36,72,114,119,148,186,229,236,308],"nature":[37],"in":[38,56,90,132,209],"different":[39],"ways,":[40],"including":[41,82],"packaging.":[42,137],"Addressing":[43],"problem":[45],"plastic":[47],"waste,":[48],"recyclable":[49],"packaging":[50,86,225,276,300],"become":[52],"a":[53,77,88,97,233,248,291,306,325],"widespread":[54],"phenome-non":[55],"FMCG":[58,312],"market.":[59],"In":[60],"particular,":[61],"release":[63],"product":[65,126,234,252,285,307],"packages":[66,109],"made":[67,110,242],"from":[68,111,183,206,243],"kraft":[69,94,112,135,223,244,298],"paper":[70,95,113,136,224,245,299],"is":[71,320],"rise,":[74],"announced":[75],"by":[76,280],"growing":[78],"number":[79],"companies,":[81],"global":[83],"giants.":[84],"\\nCombining":[85],"as":[87,96,167],"role-player":[89],"consumer":[91,115,122,230,330],"choice":[92],"signal":[98],"eco-friendli-ness,":[100],"aim":[102],"was":[103,142,295],"explore":[105],"possible":[106],"effects":[107],"choice.":[116],"As":[117],"influencers":[118],"purchase":[120,238,315],"decision,":[121],"perceptions":[123],"brand":[129],"were":[130,213],"studied":[131],"relation":[133],"A":[138,240],"simultaneous":[139],"critical":[140],"objective":[141],"generate":[144],"new":[145,326],"practical":[146],"knowledge":[147],"this":[149,318],"yet":[150],"uninvestigated":[151],"topic.":[152],"Its":[153],"novelty":[154],"justifies":[155],"adaptation":[156],"explora-tory":[158],"purpose":[159],"deductive":[161],"approach.":[162],"Collected":[163],"primary":[164],"data":[165,176],"served":[166],"main":[169],"source":[170],"knowledge,":[172],"while":[173],"secondary":[175],"provided":[177],"theoretical":[179],"background":[180],"findings":[182,220],"researches":[185],"most":[188],"closely":[189],"related":[190],"topics.":[191],"Given":[192],"qualitative":[194],"type":[195],"study,":[198],"in-depth":[199],"opin-ions":[200],"ideas":[202],"consumers":[204,265],"coming":[205],"8":[207],"countries":[208],"5":[210],"world":[211],"regions":[212],"collected":[214],"through":[215],"semi-structured":[216],"personal":[217],"interviews.":[218],"\\nThe":[219],"indicated":[221],"that":[222,297],"an":[227],"effect":[228,273],"attitudes":[231],"towards":[232,266],"decision.":[239],"package":[241],"can":[246,277],"cause":[247],"positive":[249,272],"per-ception":[250],"qualities":[253],"willingness":[256],"act":[258],"responsibly":[259],"environment":[262],"stimulate":[264,314],"choosing":[267],"product.":[269],"Nevertheless,":[270],"be":[278],"dominated":[279],"its":[281],"inappropriate":[282],"design":[283],"or":[284],"attributes":[286],"having":[287],"paramount":[288],"importance":[289],"consumer.":[292],"Finally,":[293],"it":[294],"concluded":[296],"potential":[303],"differentiate":[305],"market":[310,327],"decision":[316],"if":[317],"innovation":[319],"implemented":[321],"wisely,":[322],"being":[323],"now":[324],"trend":[328],"sparking":[329],"interest.":[331]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-08-31T07:19:18.363097","created_date":"2020-11-09T00:00:00"}
