{"id":"https://openalex.org/W3094898392","doi":null,"title":"Attraction of young sales professionals through employer branding","display_name":"Attraction of young sales professionals through employer branding","publication_year":2020,"publication_date":"2020-10-02","ids":{"openalex":"https://openalex.org/W3094898392","mag":"3094898392"},"language":"en","primary_location":{"id":"pmh:oai:osuva.uwasa.fi:10024/11520","doi":null,"is_oa":true,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/11520","pdf_url":"https://osuva.uwasa.fi/handle/10024/11520","source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=Pro gradu -tutkielma|en=Master's thesis|sv=Pro gradu -avhandling|"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://osuva.uwasa.fi/handle/10024/11520","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015268115","display_name":"Mia Jokiluhta","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Mia Jokiluhta","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5015268115"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":1.0},{"id":"https://openalex.org/keywords/salespeople","display_name":"salespeople","score":0.8130000233650208},{"id":"https://openalex.org/keywords/young-professionals","display_name":"young professionals","score":0.7400000095367432},{"id":"https://openalex.org/keywords/talent-attraction","display_name":"talent attraction","score":0.9340000152587891},{"id":"https://openalex.org/keywords/war-for-talent","display_name":"war for talent","score":0.7940000295639038},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.9089999794960022},{"id":"https://openalex.org/keywords/recruitment","display_name":"recruitment","score":0.39899998903274536},{"id":"https://openalex.org/keywords/job-attractiveness","display_name":"job attractiveness","score":0.42399999499320984},{"id":"https://openalex.org/keywords/independent-work","display_name":"independent work","score":0.48399999737739563}],"concepts":[{"id":"https://openalex.org/C2778364177","wikidata":"https://www.wikidata.org/wiki/Q2247133","display_name":"Attraction","level":2,"score":0.8907331824302673},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.6978191137313843},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5888556241989136},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5522168874740601},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4996004104614258},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:osuva.uwasa.fi:10024/11520","doi":null,"is_oa":true,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/11520","pdf_url":"https://osuva.uwasa.fi/handle/10024/11520","source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=Pro gradu -tutkielma|en=Master's thesis|sv=Pro gradu -avhandling|"},{"id":"pmh:oai:osuva.uwasa.fi:11111/9761","doi":null,"is_oa":true,"landing_page_url":"https://osuva.uwasa.fi/items/a000f00a-e77f-469c-b61d-b71d99e4b3a5","pdf_url":"https://osuva.uwasa.fi/bitstreams/2e040213-943e-4b81-9ea8-c7e2fb070ee4/download","source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://osuva.uwasa.fi/handle/10024/11520","raw_type":"fi=Pro gradu -tutkielma|en=Master&apos;s thesis|sv=Pro gradu -avhandling|"},{"id":"mag:3094898392","doi":null,"is_oa":false,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/11520","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:osuva.uwasa.fi:10024/11520","doi":null,"is_oa":true,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/11520","pdf_url":"https://osuva.uwasa.fi/handle/10024/11520","source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=Pro gradu -tutkielma|en=Master's thesis|sv=Pro gradu -avhandling|"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7825999855995178,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3094898392.pdf","grobid_xml":"https://content.openalex.org/works/W3094898392.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7160523317","https://openalex.org/W2967784907","https://openalex.org/W2973694588","https://openalex.org/W2738075408","https://openalex.org/W3092527308","https://openalex.org/W2803132577","https://openalex.org/W2604824158","https://openalex.org/W3082876090","https://openalex.org/W7001952289","https://openalex.org/W3199126384"],"abstract_inverted_index":{"One":[0],"of":[1,48,72,118,232,279,291,296,344,400],"today\u2019s":[2],"businesses":[3],"greatest":[4],"challenge":[5],"is":[6,17,42,68,85,97,111,264,299,332,357,362,409],"to":[7,56,77,87,153,159,166,178,205,213,222,243,309,326,384,393,396,422,426,444],"attract":[8,179,206,445],"and":[9,20,23,123,155,190,218,236,258,287,314,341,379,403,417,436],"retain":[10],"skilled":[11],"personnel.":[12],"The":[13,38,329],"competition":[14,39],"for":[15,40,81,199,334,373,375,415],"talent":[16,41,82,109,117,129,302,331],"becoming":[18],"more":[19,21,366,386],"intense":[22],"at":[24,131,142,276],"the":[25,28,46,73,79,100,115,128,170,175,207,259,277,285,288,294,342,345,397,401,423],"same":[26],"time,":[27],"brand-driven":[29],"millennials":[30],"critically":[31],"evaluate":[32],"potential":[33],"employers":[34],"already":[35],"before":[36],"applying.":[37],"extremely":[43],"fierce":[44],"in":[45,301,407],"market":[47],"young":[49,119,149,180,191,273,369,418,446],"professionals.":[50,448],"Furthermore,":[51],"great":[52,413],"salespeople":[53],"are":[54,126,137,307,321,390,420],"crucial":[55],"any":[57],"successful":[58],"business":[59],"but":[60],"attracting":[61],"them":[62,158],"can":[63,230,442],"be":[64],"difficult.":[65],"Employer":[66],"branding":[67,105,146,168,189,238],"seen":[69],"as":[70,83,114,195,234,254,323,365,368,411],"one":[71],"key":[74],"strategic":[75],"tools":[76],"fight":[78],"war":[80],"it":[84],"found":[86],"have":[88,348],"a":[89,107,132,196,225,245,255,312,349,355,381,412,432,437],"direct":[90,350],"impact":[91,351],"on":[92,148,203,283,352],"how":[93,144,353],"appealing":[94,367],"an":[95,335],"organization":[96],"perceived.":[98],"However,":[99],"academic":[101],"literature":[102],"about":[103,187],"employer":[104,145,167,184,188,247,316,336,434],"from":[106,169,241],"sales":[108,150,181,274,305,370,387,394,408,447],"perspective":[110,172],"scarce.":[112],"Moreover,":[113],"targeted":[116],"professionals":[120,182,275,306,371,419],"continuously":[121],"evolve":[122],"new":[124],"generations":[125],"entering":[127],"markets":[130],"high":[133],"pace,":[134],"timely":[135],"insights":[136,165],"necessary.":[138],"This":[139,161,249],"study":[140,257],"aims":[141],"discovering":[143],"impacts":[147],"professionals'":[151],"willingness":[152],"apply":[154,237],"what":[156,220],"attracts":[157],"sales.":[160],"research":[162,250],"will":[163],"provide":[164],"talent\u2019s":[171],"by":[173],"answering":[174],"question:":[176],"\"How":[177],"through":[183],"branding?\"":[185],"Literature":[186],"professional":[192],"recruitment":[193],"work":[194,327],"theory":[197,286],"base":[198],"this":[200,292],"research.":[201],"Based":[202,282],"literature,":[204],"desired":[208],"talent,":[209,228],"companies":[210,229,310,320,441],"first":[211],"need":[212],"identify":[214],"their":[215,280,339,376],"target":[216,227],"audience":[217],"understand":[219],"appeals":[221],"them.":[223],"With":[224],"specific":[226],"think":[231],"candidates":[233],"customers":[235],"techniques":[239],"originated":[240],"marketing":[242],"build":[244],"strong":[246,313,433],"brand.":[248],"has":[251],"been":[252],"conducted":[253],"qualitative":[256],"used":[260],"data":[261],"collection":[262],"method":[263],"semi-structured":[265],"interviews.":[266],"Altogether":[267],"eight":[268],"interviews":[269],"were":[270],"held":[271],"with":[272,311],"beginning":[278],"career.":[281],"both":[284],"empirical":[289],"results":[290],"research,":[293],"role":[295,424],"employer\u2019s":[297],"brand":[298,317,383],"significant":[300],"attraction.":[303],"Young":[304],"attracted":[308,392,421],"positive":[315,438],"since":[318],"those":[319],"perceived":[322,410],"enjoyable":[324],"places":[325],"at.":[328],"millennial":[330],"looking":[333],"who":[337],"shares":[338],"values":[340],"comments":[343],"current":[346],"employees":[347],"favorably":[354],"company":[356,361],"viewed.":[358],"A":[359,405],"well-known":[360],"also":[363],"viewed":[364],"look":[372],"references":[374],"future":[377],"career":[378,416],"expect":[380,443],"famous":[382],"enable":[385],"opportunities.":[388,429],"People":[389],"mostly":[391],"due":[395,425],"independent":[398],"nature":[399],"job":[402,406],"money.":[404],"launch":[414],"its":[427],"networking":[428],"By":[430],"building":[431],"brand,":[435],"employee":[439],"word-of-mouth,":[440]},"counts_by_year":[],"updated_date":"2026-09-09T07:26:56.047234","created_date":"2020-11-09T00:00:00"}
