{"id":"https://openalex.org/W3093987828","doi":"https://doi.org/10.1177/2051570720954312","title":"Mental imagery: A lever for valuing an intangible offer","display_name":"Mental imagery: A lever for valuing an intangible offer","publication_year":2020,"publication_date":"2020-09-01","ids":{"openalex":"https://openalex.org/W3093987828","doi":"https://doi.org/10.1177/2051570720954312","mag":"3093987828"},"language":"en","primary_location":{"id":"doi:10.1177/2051570720954312","doi":"https://doi.org/10.1177/2051570720954312","is_oa":false,"landing_page_url":"https://doi.org/10.1177/2051570720954312","pdf_url":null,"source":{"id":"https://openalex.org/S4210188777","display_name":"Recherche et Applications en Marketing (English Edition)","issn_l":"2051-5707","issn":["2051-5707"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (English Edition)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090394175","display_name":"Ibtissame Abaidi","orcid":"https://orcid.org/0000-0002-8562-2794","observed_orcids":["https://orcid.org/0000-0002-8562-2794"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ibtissame Abaidi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037697151","display_name":"Sinda Agrebi","orcid":"https://orcid.org/0000-0002-7529-4395","observed_orcids":["https://orcid.org/0000-0002-7529-4395"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sinda Agrebi","raw_affiliation_strings":["ICD Business School, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ICD Business School, France","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081272333","display_name":"Imed Ben Nasr","orcid":"https://orcid.org/0000-0001-9428-7038","observed_orcids":["https://orcid.org/0000-0001-9428-7038"]},"institutions":[{"id":"https://openalex.org/I15057530","display_name":"Universit\u00e9 de Bordeaux","ror":"https://ror.org/057qpr032","country_code":"FR","type":"education","lineage":["https://openalex.org/I15057530"]},{"id":"https://openalex.org/I4210142311","display_name":"Excelia Business School","ror":"https://ror.org/051gb6s93","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210142311"]},{"id":"https://openalex.org/I4405258723","display_name":"Institut de Recherche en Gestion des Organisations","ror":"https://ror.org/01409jp78","country_code":"FR","type":"facility","lineage":["https://openalex.org/I15057530","https://openalex.org/I4405258723"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Imed Ben Nasr","raw_affiliation_strings":["CERIIM, La Rochelle Business School-Excelia Group Chercheur affili\u00e9, IRGO, Universit\u00e9 de Bordeaux, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CERIIM, La Rochelle Business School-Excelia Group Chercheur affili\u00e9, IRGO, Universit\u00e9 de Bordeaux, France","institution_ids":["https://openalex.org/I15057530","https://openalex.org/I4210142311","https://openalex.org/I4405258723"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091281781","display_name":"Patrice Cottet","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I96226040","display_name":"Universit\u00e9 de Reims Champagne-Ardenne","ror":"https://ror.org/03hypw319","country_code":"FR","type":"education","lineage":["https://openalex.org/I96226040"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Patrice Cottet","raw_affiliation_strings":["Universit\u00e9 de Reims Champagne-Ardenne IUT de Troyes, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit\u00e9 de Reims Champagne-Ardenne IUT de Troyes, France","institution_ids":["https://openalex.org/I96226040"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5090394175"],"corresponding_institution_ids":[],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.5769,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.75920303,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"35","issue":"3","first_page":"79","last_page":"101"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.2703000009059906,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.2703000009059906,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.24369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.17110000550746918,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mental-imagery","display_name":"mental imagery","score":0.9900000095367432},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.800000011920929},{"id":"https://openalex.org/keywords/intangible-products","display_name":"intangible products","score":0.6679999828338623},{"id":"https://openalex.org/keywords/perceived-benefits","display_name":"perceived benefits","score":0.9509999752044678},{"id":"https://openalex.org/keywords/innovative-products","display_name":"innovative products","score":0.6150000095367432},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7289999723434448}],"concepts":[{"id":"https://openalex.org/C4051589","wikidata":"https://www.wikidata.org/wiki/Q860959","display_name":"Mental image","level":3,"score":0.6759985685348511},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6258894801139832},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6241599917411804},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6227992177009583},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5988419651985168},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5434837341308594},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4221412241458893},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3729558289051056},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36730486154556274},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3602973520755768},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19487440586090088},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.1828407645225525},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14969921112060547},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14780786633491516},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.12068358063697815},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.06694960594177246},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/2051570720954312","doi":"https://doi.org/10.1177/2051570720954312","is_oa":false,"landing_page_url":"https://doi.org/10.1177/2051570720954312","pdf_url":null,"source":{"id":"https://openalex.org/S4210188777","display_name":"Recherche et Applications en Marketing (English Edition)","issn_l":"2051-5707","issn":["2051-5707"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (English Edition)","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":92,"referenced_works":["https://openalex.org/W571989929","https://openalex.org/W623727703","https://openalex.org/W1506150025","https://openalex.org/W1680524822","https://openalex.org/W1877767874","https://openalex.org/W1971180967","https://openalex.org/W1977523639","https://openalex.org/W1993038566","https://openalex.org/W1993220938","https://openalex.org/W1995031937","https://openalex.org/W1997176931","https://openalex.org/W2002461290","https://openalex.org/W2004239297","https://openalex.org/W2008670432","https://openalex.org/W2016161455","https://openalex.org/W2017679397","https://openalex.org/W2024924955","https://openalex.org/W2025550180","https://openalex.org/W2028298896","https://openalex.org/W2031879208","https://openalex.org/W2034497506","https://openalex.org/W2038287615","https://openalex.org/W2038325987","https://openalex.org/W2038732633","https://openalex.org/W2039251904","https://openalex.org/W2043070498","https://openalex.org/W2046085220","https://openalex.org/W2046752514","https://openalex.org/W2048352765","https://openalex.org/W2050251515","https://openalex.org/W2050514065","https://openalex.org/W2059807490","https://openalex.org/W2060096009","https://openalex.org/W2061406679","https://openalex.org/W2062541363","https://openalex.org/W2062699452","https://openalex.org/W2063421176","https://openalex.org/W2068438332","https://openalex.org/W2071367681","https://openalex.org/W2077608036","https://openalex.org/W2080158899","https://openalex.org/W2086642814","https://openalex.org/W2095840822","https://openalex.org/W2100408980","https://openalex.org/W2109514330","https://openalex.org/W2118549410","https://openalex.org/W2124586314","https://openalex.org/W2124819154","https://openalex.org/W2128901441","https://openalex.org/W2135263646","https://openalex.org/W2135888648","https://openalex.org/W2139092759","https://openalex.org/W2139766128","https://openalex.org/W2142781584","https://openalex.org/W2143299957","https://openalex.org/W2149967206","https://openalex.org/W2151760701","https://openalex.org/W2159112121","https://openalex.org/W2163000154","https://openalex.org/W2204482963","https://openalex.org/W2317354426","https://openalex.org/W2321348793","https://openalex.org/W2443567239","https://openalex.org/W2498454620","https://openalex.org/W2549585393","https://openalex.org/W2566077504","https://openalex.org/W2566111595","https://openalex.org/W2614813011","https://openalex.org/W2622118024","https://openalex.org/W2624754718","https://openalex.org/W2627075214","https://openalex.org/W2735245502","https://openalex.org/W2740123878","https://openalex.org/W2755255959","https://openalex.org/W2766489727","https://openalex.org/W2769208327","https://openalex.org/W2802291687","https://openalex.org/W2809617991","https://openalex.org/W2886354130","https://openalex.org/W2893382346","https://openalex.org/W2895424969","https://openalex.org/W2902225836","https://openalex.org/W2902675030","https://openalex.org/W3021091992","https://openalex.org/W3021175004","https://openalex.org/W3095668791","https://openalex.org/W3124255990","https://openalex.org/W4230256446","https://openalex.org/W4233303140","https://openalex.org/W4235809384","https://openalex.org/W4253668592","https://openalex.org/W4383905429"],"related_works":["https://openalex.org/W3028377886","https://openalex.org/W3153289994","https://openalex.org/W6962396130","https://openalex.org/W60852022","https://openalex.org/W2611229308","https://openalex.org/W1500933022","https://openalex.org/W1584008164","https://openalex.org/W2504613073","https://openalex.org/W3145239193","https://openalex.org/W2317354426"],"abstract_inverted_index":{"In":[0],"a":[1,25,32],"context":[2],"of":[3,5,11,20,35,45,57,69],"growth":[4],"smart":[6],"offers,":[7],"studying":[8],"the":[9,18,43,55,63,66],"process":[10],"valuing":[12],"an":[13],"intangible":[14],"offer":[15],"by":[16,54,72],"highlighting":[17],"role":[19],"consumer\u2019s":[21],"mental":[22,40,77],"self-imagery":[23,78],"is":[24],"promising":[26],"avenue.":[27],"An":[28],"experimental":[29],"study":[30],"involving":[31],"representative":[33],"sample":[34],"836":[36],"individuals":[37],"finds":[38],"that":[39],"imagery":[41],"reduces":[42],"perception":[44],"intangibility.":[46,81],"Thus,":[47],"perceived":[48,58,67,80],"value":[49,68],"can":[50],"be":[51],"positively":[52],"affected":[53],"mediation":[56],"benefits.":[59],"This":[60],"research":[61],"enriches":[62],"literature":[64],"on":[65],"innovative":[70],"offers":[71],"identifying":[73],"fundamental":[74],"determinants,":[75],"namely,":[76],"and":[79]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-10-29T00:00:00"}