{"id":"https://openalex.org/W3092989781","doi":"https://doi.org/10.1108/ijshe-02-2020-0079","title":"Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing","display_name":"Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing","publication_year":2020,"publication_date":"2020-10-19","ids":{"openalex":"https://openalex.org/W3092989781","doi":"https://doi.org/10.1108/ijshe-02-2020-0079","mag":"3092989781"},"language":"en","primary_location":{"id":"doi:10.1108/ijshe-02-2020-0079","doi":"https://doi.org/10.1108/ijshe-02-2020-0079","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijshe-02-2020-0079","pdf_url":null,"source":{"id":"https://openalex.org/S129922104","display_name":"International Journal of Sustainability in Higher Education","issn_l":"1467-6370","issn":["1467-6370","1758-6739"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sustainability in Higher Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029412536","display_name":"Paulo Guilherme Fuchs","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Paulo Fuchs","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083129457","display_name":"Carlos Eduardo Raulino","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Carlos Raulino","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026899415","display_name":"Diogo Amarildo da Concei\u00e7\u00e3o","orcid":"https://orcid.org/0000-0001-8177-8794","observed_orcids":["https://orcid.org/0000-0001-8177-8794"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Diogo Concei\u00e7\u00e3o","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057898534","display_name":"Samara da Silva Neiva","orcid":"https://orcid.org/0000-0001-5033-5958","observed_orcids":["https://orcid.org/0000-0001-5033-5958"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Samara Neiva","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070349780","display_name":"Wellyngton Silva de Amorim","orcid":"https://orcid.org/0000-0001-5926-2521","observed_orcids":["https://orcid.org/0000-0001-5926-2521"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Wellyngton Silva de Amorim","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047819597","display_name":"Thiago Coelho Soares","orcid":"https://orcid.org/0000-0002-7470-6271","observed_orcids":["https://orcid.org/0000-0002-7470-6271"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Thiago Coelho Soares","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011565736","display_name":"Maur\u00edcio Andrade de Lima","orcid":"https://orcid.org/0000-0002-4287-5791","observed_orcids":["https://orcid.org/0000-0002-4287-5791"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Maur\u00edcio Andrade de Lima","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012072035","display_name":"Carlos Rog\u00e9rio Montenegro de Lima","orcid":"https://orcid.org/0000-0003-0353-5097","observed_orcids":["https://orcid.org/0000-0003-0353-5097"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Carlos Rogerio Montenegro De Lima","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039868780","display_name":"Jo\u00e3o Coelho Soares","orcid":"https://orcid.org/0000-0002-3278-0844","observed_orcids":["https://orcid.org/0000-0002-3278-0844"]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Coelho Soares","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113913351","display_name":"Jos\u00e9 B. S. O. A. Guerra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210088382","display_name":"Universidade do Sul de Santa Catarina","ror":"https://ror.org/006qssd78","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088382"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Baltazar Salgueirinho Os\u00f3rio de Andrade Andrade Guerra","raw_affiliation_strings":["Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Group on Energy Efficiency and Sustainability \u2013 GREENS, Master Business Administration (PPGA), University of Southern Santa Catarina (UNISUL), Florian\u00f3polis, Brazil","institution_ids":["https://openalex.org/I4210088382"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210088382"],"apc_list":null,"apc_paid":null,"fwci":12.1234,"has_fulltext":false,"cited_by_count":54,"citation_normalized_percentile":{"value":0.9879332,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"21","issue":"7","first_page":"1477","last_page":"1505"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11835","display_name":"Sustainability in Higher Education","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11835","display_name":"Sustainability in Higher Education","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10797","display_name":"Accounting and Organizational Management","score":0.010099999606609344,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.006800000090152025,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/balanced-scorecard","display_name":"balanced scorecard","score":0.8740000128746033},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.9879999756813049},{"id":"https://openalex.org/keywords/sustainable-development","display_name":"sustainable development","score":0.8360000252723694},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.9900000095367432},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.7760000228881836},{"id":"https://openalex.org/keywords/green-campus","display_name":"green campus","score":0.9359999895095825},{"id":"https://openalex.org/keywords/campus-sustainability","display_name":"campus sustainability","score":0.7900000214576721},{"id":"https://openalex.org/keywords/environmental-impact-reduction","display_name":"environmental impact reduction","score":0.5479999780654907}],"concepts":[{"id":"https://openalex.org/C199004533","wikidata":"https://www.wikidata.org/wiki/Q210127","display_name":"Balanced scorecard","level":2,"score":0.8803527355194092},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6279973387718201},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.5911079049110413},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5600674748420715},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5580005645751953},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.48503297567367554},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47667196393013},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.44043731689453125},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4378676414489746},{"id":"https://openalex.org/C2776014549","wikidata":"https://www.wikidata.org/wiki/Q3050847","display_name":"Consolidation (business)","level":2,"score":0.43692702054977417},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4169999659061432},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3463597297668457},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1801687777042389},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16930240392684937},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.15098893642425537},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1349489390850067},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.0925503671169281},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijshe-02-2020-0079","doi":"https://doi.org/10.1108/ijshe-02-2020-0079","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijshe-02-2020-0079","pdf_url":null,"source":{"id":"https://openalex.org/S129922104","display_name":"International Journal of Sustainability in Higher Education","issn_l":"1467-6370","issn":["1467-6370","1758-6739"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sustainability in Higher Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","score":0.6000000238418579,"display_name":"Responsible consumption and production"},{"id":"https://metadata.un.org/sdg/4","score":0.4156000018119812,"display_name":"Quality education"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":82,"referenced_works":["https://openalex.org/W111181241","https://openalex.org/W149463094","https://openalex.org/W1501150933","https://openalex.org/W1517325005","https://openalex.org/W1545981764","https://openalex.org/W1558046248","https://openalex.org/W1600902732","https://openalex.org/W1725341082","https://openalex.org/W1829615854","https://openalex.org/W1951306316","https://openalex.org/W1963889423","https://openalex.org/W1969501870","https://openalex.org/W1971019524","https://openalex.org/W1973718260","https://openalex.org/W1975321649","https://openalex.org/W1996216743","https://openalex.org/W1998992565","https://openalex.org/W2004949876","https://openalex.org/W2015743082","https://openalex.org/W2022551224","https://openalex.org/W2030558745","https://openalex.org/W2034247138","https://openalex.org/W2035442763","https://openalex.org/W2036596200","https://openalex.org/W2038736410","https://openalex.org/W2050092421","https://openalex.org/W2063320832","https://openalex.org/W2063508087","https://openalex.org/W2067532784","https://openalex.org/W2069777883","https://openalex.org/W2072919340","https://openalex.org/W2073796776","https://openalex.org/W2088763347","https://openalex.org/W2114934000","https://openalex.org/W2140788059","https://openalex.org/W2169750586","https://openalex.org/W2185912203","https://openalex.org/W2190723752","https://openalex.org/W2203331782","https://openalex.org/W2209095900","https://openalex.org/W2228246394","https://openalex.org/W2282415523","https://openalex.org/W2327321817","https://openalex.org/W2488412526","https://openalex.org/W2491319483","https://openalex.org/W2559599988","https://openalex.org/W2596844418","https://openalex.org/W2605404827","https://openalex.org/W2606211595","https://openalex.org/W2617881682","https://openalex.org/W2736849186","https://openalex.org/W2738835272","https://openalex.org/W2746538904","https://openalex.org/W2748827391","https://openalex.org/W2754857182","https://openalex.org/W2756101957","https://openalex.org/W2757995803","https://openalex.org/W2758165611","https://openalex.org/W2759553398","https://openalex.org/W2760942492","https://openalex.org/W2765090009","https://openalex.org/W2771239937","https://openalex.org/W2795395128","https://openalex.org/W2799281036","https://openalex.org/W2842008803","https://openalex.org/W2883674497","https://openalex.org/W2891032616","https://openalex.org/W2919106968","https://openalex.org/W2921025224","https://openalex.org/W2944213895","https://openalex.org/W2963628126","https://openalex.org/W2970148118","https://openalex.org/W2988174164","https://openalex.org/W2997523780","https://openalex.org/W2998695958","https://openalex.org/W3002412895","https://openalex.org/W3005599698","https://openalex.org/W3017120248","https://openalex.org/W3023268603","https://openalex.org/W3032044097","https://openalex.org/W4253241632","https://openalex.org/W4300957468"],"related_works":["https://openalex.org/W2835409441","https://openalex.org/W7132848617","https://openalex.org/W3185628853","https://openalex.org/W2614974129","https://openalex.org/W7170144942","https://openalex.org/W2392417108","https://openalex.org/W4413053862","https://openalex.org/W3086290606","https://openalex.org/W4400302362","https://openalex.org/W6885000706"],"abstract_inverted_index":{"Purpose":[0],"Sustainability":[1],"is":[2,47,126,283],"understood":[3,132],"as":[4,90,133,181,288],"a":[5,29,91,115,134,177,286,289],"complex":[6],"and":[7,15,37,42,67,81,93,119,163,274],"integrating":[8],"area,":[9],"involving":[10],"the":[11,21,26,34,43,71,74,97,106,111,120,123,127,138,146,150,158,161,164,171,191,207,218,230,242,253,295,302],"most":[12],"diverse":[13],"areas":[14],"fields":[16],"of":[17,20,52,63,73,99,105,114,122,129,136,193,211,244,252,259,280,298,304],"knowledge.":[18],"Because":[19],"innumerable":[22],"socio-environmental":[23],"challenges":[24],"in":[25,76,102,196,209,307],"current":[27],"scenario,":[28],"sustainable":[30,54,117,194,215,305],"development":[31,121,195,306],"that":[32,108,140],"finds":[33],"necessary":[35],"changes":[36],"advances":[38],"for":[39,59,96,183,214,256,263],"communities,":[40],"industry":[41],"various":[44],"stakeholders":[45],"involved":[46],"required.":[48],"In":[49],"this":[50,245,247,281],"process":[51,113],"promoting":[53],"development,":[55,216],"universities":[56,203,299],"stand":[57],"out":[58],"being":[60],"institutions":[61,199],"capable":[62],"taking":[64],"an":[65,250],"analytical":[66],"questioning":[68],"look":[69],"at":[70],"directions":[72],"society":[75],"which":[77],"they":[78],"are":[79],"inserted":[80],"not":[82],"just":[83],"helping":[84],"them":[85],"to":[86,110,148,175,235,284,300],"pursue":[87],"them,":[88,229],"serving":[89],"model":[92],"living":[94],"laboratory":[95],"implementation":[98],"greener":[100],"practices":[101,139,213],"cities.":[103],"One":[104],"actions":[107],"contributes":[109],"consolidation":[112],"more":[116,189],"university":[118,271],"green":[124,130,184,223,260,296],"campus":[125],"use":[128],"marketing,":[131,143],"set":[135],"all":[137],"involve":[141],"conventional":[142],"focused":[144,293],"on":[145,157,170,228,266,294],"search":[147],"reduce":[149],"negative":[151],"impact":[152],"or":[153],"promote":[154],"positive":[155],"effects":[156],"relationship":[159],"between":[160],"institution":[162],"environment.":[165],"This":[166],"paper":[167,248,282],"aims,":[168],"based":[169,265],"balanced":[172],"scorecard":[173],"(BSC),":[174],"propose":[176,285],"strategic":[178,290],"management":[179,258,291],"tool":[180],"support":[182],"marketing":[185,224,261,297],"strategies,":[186],"thus":[187],"promoting,":[188],"quickly,":[190],"promotion":[192,303],"higher":[197],"education":[198],"(HEIs).":[200],"Design/methodology/approach":[201],"Four":[202],"were":[204,225],"chosen,":[205],"from":[206],"literature,":[208],"terms":[210],"best":[212],"where":[217],"main":[219,278],"dimensions":[220],"used":[221],"by":[222],"mapped.":[226],"Based":[227],"BSC":[231,255,287],"structure":[232],"was":[233],"adapted":[234],"enhance":[236],"its":[237],"strategies.":[238],"Findings":[239],"To":[240],"achieve":[241],"objective":[243],"work,":[246],"proposed":[249],"adaptation":[251],"original":[254],"better":[257],"strategies":[262],"universities,":[264],"four":[267],"dimensions:":[268],"community":[269],"members,":[270,272],"product":[273],"strategy.":[275],"Originality/value":[276],"The":[277],"contribution":[279],"system":[292],"accelerate":[301],"HEIs.":[308]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":12},{"year":2023,"cited_by_count":17},{"year":2022,"cited_by_count":9},{"year":2021,"cited_by_count":6}],"updated_date":"2026-10-17T09:40:24.721904","created_date":"2020-10-22T00:00:00"}
